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With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. With a multitude of possibilities that all surpass the abilities of the old mass media, email is the go-to solution for digital marketing, and eventmarketing more specifically.
But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.
But if there’s one thing event professionals are known for it’s being flexible. Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. Both audiences will thank you! Not Hiring An Emcee.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. help you reach your event goals.
What are you struggling with most planning a virtual event? Assuming this is your first virtual event, you’re probably struggling with several aspects. Think about them and write them down so you can present them when meeting with a virtual event production company. What part of your event gives you the largest ROI?
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. That’s really what you’re aiming for with the virtual audience.” Peltier says.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.
Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Conference speakers do so much more than present nowadays.
Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!
It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an event app. But an event app is an efficient way of recording proof that the intended behavior has happened and then measuring the results.
Endless Events has recently celebrated its 15th birthday and we’ve decided to mark the occasion by hosting a very special #EventIcons episode in which our listeners could ask us any questions they want about Endless’ past, present, and future. From DJ To Event Management Company. EventMarketer Or Event Planner?
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
For example, event sessions that are too long can be draining or exhausting for their audiences. Even an event without complex, expensive staging can be engaging with a clear and focused message that resonates with your audience. That gives eventmarketing a powerful message to share.
More : How to Run a Successful Email EventMarketing Campaign. With technological tools like computer programs and equipment more readily available at a fraction of the cost than they were decades ago, you have more presentations and events looking and sounding like a multi-million dollar Vegas show. sound amazing.
It’s rare to get everyone on your team on the same site, so don’t waste it and start your pre-event planning right after. Survey Your Audience To Get Post-Event Feedback. Getting feedback is probably the most important thing you need to do during your follow-up meeting after events. Check Your Event ROI.
We will expand on each of these 2019 event tech trends and how you can implement them in more detail in the article below but you can’t miss this presentation! While we are on the topic of event tech, if you want to stay up-to-date on the latest and greatest in event tech be sure to subscribe to. , After your event.
Cultivating a social media presence is an essential part of your eventmarketing strategy. This presents a major opportunity for reaching your audience where they’re already hanging out. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. WiFi has to be fast enough and presentations have to be immersive enough. Behind their success is their penchant for designing events around the specific needs of the audience without fear of thinking outside the box.
Much of what the program administrators do is towards the beginning of the event planning process. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. Duties include: Taking pictures and video during the event.
We all want our audiences to feel special when they come to our events. It merged technology with new ways to connect the performers to the audience. Partnership eventmarketing or co-marketing of events is also an idea that’s getting more popular. Are you willing to go ultra high-tech?
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Create a Dedicated Experience.
Is email marketing still important in the age of social media? There are norms for subject lines, audience segmentation, catchphrases, and more that you need to be aware of. Digital Marketing Strategies That Work. Many eventmarketing strategies the industry uses today hark back from a time when digital wasn’t the norm.
Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.
You’ll find a wide scope of categories from marketing to budgeting, branding, and even ethics. It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. Their Event Experts Interview series is also worth a look. EventMarketer.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
You need to keep your audience excited and on their toes. Lastly, have your expert speakers create an interactive session that asks (or answers) interesting questions, a great alternative to traditional talking head presentations. Ask any event attendee and they’d say most of the booths they visit didn’t really leave a mark with them.
If you wish to increase the conversion rate of your virtual event, this particular page deserves attention. Because at the end of the day, as the name suggests, this is where your potential audience will land and, eventually, convert. Your email marketing strategy should go hand in hand with the social media strategy.
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Create a webinar marketing strategy.
We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.
Then, slide in some brain-churning keynotes that gives your audience valuable takeaways. That should be enough to create a truly remarkable event. To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Click To Tweet.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. 3 Models For Calculating Event ROI.
But just like my friend and I stayed for the sunset, I want to make a promise to myself that I’m going to stay present through the rest of the year as well. What does a successful virtual event look like? Maybe something about events in the medical field? Maybe you just want a guide about eventmarketing?
More : How to Run a Successful Email EventMarketing Campaign. With technological tools like computer programs and equipment more readily available at a fraction of the cost than they were decades ago, you have more presentations and events looking and sounding like a multi-million dollar Vegas show. sound amazing.
We covered the IMEX Frankfurt 2022 event back in July. One trend Brandt noticed at that event was that companies were more likely to identify their target audience than in the last decade. It just shows how global the entire eventmarket has become. We Were Right: Specialization is Here .
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