Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people. Do they long to be a part of a community?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines. An event coordinator lands squarely in the 5th most stressful job Click To Tweet.

Audience 263

Audience Registration Social Media Events 263

MeetingsNet

JUNE 16, 2022

TED, a non-profit organization that describes itself as “dedicated to discovering and spreading ideas that spark imagination, embrace possibility, and catalyze impact,” has launched its own speakers bureau for the corporate, association, and for-profit events market.

Speakers 98

Speakers Logistics Entertainment Planner 98

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 281

Social Media Audience Media Events 281

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT.

Benefits 303

Benefits Attendee Registration Event Apps 303

Endless Events

MAY 20, 2022

While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Hybrid Event Budgets: How Much?

Social Media 348

Social Media Virtual Events Audience Events 348

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. But did we really listen to our audiences? based events. “I An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

OCTOBER 9, 2023

Are you struggling to find an outstanding speaker for your event? After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. Understand Your Audience Different events cater to different audiences.

Speakers 52

Speakers Logistics Audience Events 52

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

Event Planning 347

Event Planning Virtual Events Audience Events 347

Convene by PCMA

MARCH 25, 2024

She plans to share that story during her opening keynote presentation at The Business of Events , powered by PCMA Asia Pacific, April 15-16 at Marina Bay Sands in Singapore. Leong gave Convene a preview of her talk, and shared how event marketers can take a cue from content creators, and how AI and marketing can work together.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. help you reach your event goals.

Sponsors 334

Sponsors Platform Events Social Media 334

Bizzaboo

JULY 25, 2022

You’ve built an all-star lineup of virtual speakers for your next event. It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. Speakers are a vital part of your event’s success.

Virtual Events 98

Virtual Events Speakers Rehearsal Management 98

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Bizzaboo

AUGUST 14, 2023

A well-crafted speaker bio is a great way to create a strong first impression with event attendees and generate buzz. Not only can a solid bio establish credibility for your event and pique the audience’s curiosity, but it also can accelerate event promotion efforts. CEO of Acme Corp.)

Speakers 52

Speakers Conference Audience Affiliate 52

Endless Events

FEBRUARY 28, 2023

Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?

Sponsors 304

Sponsors Fashion Social Media Virtual Events 304

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. live stream) to a virtual audience.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately.

Audience 59

Audience Event Apps Registration Social Media 59

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Endless Events

SEPTEMBER 16, 2020

But if there’s one thing event professionals are known for it’s being flexible. Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. Both audiences will thank you! Not Training Your Speakers.

Rehearsal 358

Rehearsal Virtual Events Audience Sponsors 358

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Calm Health and Safety Anxieties. Trigger Urgency.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

Endless Events

APRIL 4, 2023

Regardless of your pharma brand’s size, events can be a brilliant addition to your marketing mix, boosting awareness, engagement, and sales. Pharma event management is no joke, though. From balancing a budget to finding the perfect venue and speakers, you’ve got to juggle a lot to put on an all-star event.

Events 156

Events Speakers Audience Promotion 156

Convene by PCMA

AUGUST 29, 2022

This year will be marked by learning through trial and error, the speakers told the audience at a breakout session at the JW Marriott in Nashville at CEMA Summit ‘22, held July 31–Aug.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Bizzaboo

MAY 10, 2023

The industry’s best event marketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. This allows you to build and nurture a trusting relationship between your audience and your organization. Do you have 5 minutes?

Sponsors 52

Sponsors Speakers Attendee Audience 52

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

Smart Meetings

APRIL 25, 2024

A more accurate assessment might be that the future is whatever format engages audiences most effectively. And it could be planned by the meeting professional, the marketing manager or the executive assistant. Many of the products for content and speaker management are now way too complex and expensive to do everything natively.

Platform 130

Platform Production Audience Speakers 130

Endless Events

JUNE 10, 2022

It’s rare to get everyone on your team on the same site, so don’t waste it and start your pre-event planning right after. Survey Your Audience To Get Post-Event Feedback. Getting feedback is probably the most important thing you need to do during your follow-up meeting after events. Check Your Event ROI.

Meeting 348

Meeting Sponsors Audience Events 348

ITA Group

DECEMBER 15, 2020

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, event audiences aren’t the same as they once were.

Audience 59

Audience Social Media Incentives Communications 59

Endless Events

APRIL 23, 2021

Video has always been a powerful marketing device for event planners, but now that pretty much every event session takes place in this format, planners should spend some extra time considering how much value can be extracted from it. Let’s take post-event marketing, for example. Put Your Videos Out There.

Social Media 316

Social Media Events Virtual Events Audience 316