This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Do you think it’s important to provide this feature to your audience? And the right virtual event production company will jump at the opportunity to help you with all of this! But first, consider the following: Do you want someone to train your presenters and manage rehearsals? Would this be of interest to you?
Not only do we help each organization make the right choice for their perfect event, but we’ve also undergone the necessary training. So we decided to give you some precious insight into the world of virtual event platform features. This will always depend on how tech-savvy your audience is.
Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
This will involve training employees or even recruiting people to train up and show the ropes of how the show will run. Well-trained staff don’t need as much training and you can usually trust them to go into the trade show and one-to-one engagement without extensive education. Customer Service Enhancement.
Much of what the program administrators do is towards the beginning of the event planning process. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. Duties include: Taking pictures and video during the event. Disbursing event swag.
Then, try to really engage visitors to achieve your event goal: to get leads. And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. Is Your Audience Bored? Click To Tweet.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Visit San Antonio President and CEO Mark Anderson with Smart Meetings VP JT Long Reposite’s AI Matching technology pairs planner RFPs with the best-fit suppliers based on geography, group size, event dates, target audience and other user preferences.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Promote Your Event Where is your audience?
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Leong gave Convene a preview of her talk, and shared how eventmarketers can take a cue from content creators, and how AI and marketing can work together. How did you get started in marketing? Advertising, media, creativity, content — generally marketing drew me wherever I went since my school days.
Trade show marketing strategies for the complete campaign lifecycle Successful trade show marketing requires strategic planning and execution across the entire campaign lifecycle; before, during, and after the event. Show leadership how eventmarketing drives real results, and use that insight to justify future investments.
Email marketing campaigns are the best way to stay in contact with your warm leads. Warm leads are those who have actively opted in to receive your emails, allowing you to reach your audience directly. It’s even more important now to gather this data from your in-person events.
In this article, we’re looking at ChatGPT for event organizers. In this post, we’ll show you how lean events teams can use ChatGPT to improve event strategies and audience experiences to build better business outcomes. How To Use ChatGPT for EventMarketing Content. Event planning and marketing.
evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. BASE TECHNOLOGY: Artificial Intelligence (AI) Eventmarketers are already reaping the benefits of using AI software.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Consider hiring a graphic designer for eventmarketing materials. From invitations and banners to registration forms and dinner menus, a qualified graphic designer can create captivating print and online event materials. What should you look for when booking event vendors? Who’s your target audience? Cleanup crews.
The best event planners possess skills for planning unforgettable events, managing them seamlessly, and conducting effective post-mortems to find out what worked best and what could be improved upon for next time. Event organizers are also masters of many other skills. Event Industry News . Corporate Event News.
You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and eventmarketing examples you can learn from to improve the attendee experience at each event.
With all this in mind, let’s look at a few can’t-miss items on your pre-event checklist template for an in-person conference. Event Brief/Management Checklist ☐ Set the event date and name. Your goal should be to create a name that’s catchy and in line with your target audience. ☐ Determine an appropriate event length.
Whether your event is in-person, hybrid, or virtual, your choice of entertainment can make or break your attendees’ experience. If your entertainment is a hit, employees will be Slacking about the event for weeks and months. Allied Market Research expects the U.S. corporate eventsmarket to reach $510.9
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. There is no time to think about whether our audience will care. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game.
Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Eventmarketing and promotion tools help organizers promote their events through email campaigns, social media integration, and analytics. Who are your target attendees?
In fact, studies show using event technology can: Decrease costs by up to 30% Increase planners’ productivity by 27% Increase attendance by 20% These technologies help event teams to market better, manage guests more efficiently, map out their events in detail, engage with the audience in real-time, track ROI, and more.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Opportunities.
How To Become DES Certified DES event certification consists of three processes: demonstrating previous professional experience in the industry, the DES Online Learning Program, and the exam. The curriculum and exam cover user experience, content development, product launches, audience acquisition, and monetization techniques.
6 Event Promotion Strategies To Boost Registration Numbers Bizzabo’s event promotion guide is a treasure trove for every eventmarketer who aims to master the art of event promotion. To get you started, here are some powerful strategies that can help scale your event registration strategy.
There are pros and cons to both types of events, but putting on your eventmarketing hat a little differently can help drive home the best return. As a meeting organizer, it is in the best interest of your sponsors to help them reach their eventmarketing goals whether an event is virtual, hybrid or in person.
Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. Come up with an effective, yet realistic, eventmarketing plan. . Engaged audiences = better events.
So much so that studies show using event technology can decrease costs by 20-30% , all the while increasing productivity by 27% and attendance by 20%. These technologies empower event teams to market better, manage guests more efficiently, map out their events in detail, engage with the audience in real-time, track ROI, and more.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based
Before virtual events took hold, dollars were spent on capturing key moments such as the General Session. Subsequent videos were then edited and posted online for remote audiences. While this exercise gained viewers, the focus remained on an insular audience and attendee type. keynote speakers, market updates, training).
Key takeaway: Know who your audience is and what they want to see. People shouldn’t have to click several times or conduct a Google search to understand what your event is all about. And at the end, the “register now” button is highlighted in green, making it easy for interested readers to understand what they need to do next.
Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Eventmarketing and promotion tools help organizers promote their events through email campaigns, social media integration, and analytics. Who are your target attendees?
In fact, 33% of businesses spend 21% or more of their total events budget on sponsoring events. However, not all events will be enticing to potential sponsors. If you have a strategic partner, for example, they may be willing to sponsor an internal event if it helps your company’s reps sell their product better. .
The topic of your event signals elements such as the following: Understanding your audiences’ needs Value your attendees will derive from the event Area of the thought leadership you want to build. Elements Your Event’s Topic Depends On. To identify the topic of your event, you’ll want to consider factors such as your: ?
Offer customized product placements, allowing sponsors to seamlessly integrate their products and services with event programming and content to maximize exposure and relevance. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content