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But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines. An event coordinator lands squarely in the 5th most stressful job Click To Tweet.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Hybrid Event Budgets: How Much?
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. MEASURING AUDIENCE ENGAGEMENT.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Hold your event in the daylight hours or outside venues (and get an extra point for COVID compliance).
But if there’s one thing event professionals are known for it’s being flexible. Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. Both audiences will thank you! Not Hiring An Emcee.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. That’s really what you’re aiming for with the virtual audience.” Peltier says.
If you’re looking for some new event industry blogs to call your favorites – this one is a must. We recommend you check out Bizbash for the ultimate in event planning news, trends, inspiration and venue discovery. Event Leadership Institute. You’ll find the full-scale of event-related topics covered here.
Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.
You can make events more eco-friendly by: Choosing reusable napkins over paper napkins. Hosting events in eco-friendly venues (look for LEED-certified buildings). Setting up recycling bins throughout the venue. Make it as comfortable as possible for attendees to work at your venue with event workspaces.
They coordinate all the details and logistics of the event. Selecting a venue. Much of what the program administrators do is towards the beginning of the event planning process. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. How to Excel at Venue Management. Venue management isn’t only about having a good eye for space and logistics. A venue manager has to be cordial and approachable as well as a great communicator.
These tips can apply to almost any event. For example, start with venue design that both attracts and engages people as they enter your venue. Then, slide in some brain-churning keynotes that gives your audience valuable takeaways. This Year’s Event Statistics. Old keynotes no longer work for today’s audiences.
This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. They both value freedom and purpose.
Read More: What to Expect at Cvent Connect in San Antonio Attendees experienced the culture with a “Neon Rodeo” at Smoke Skybar, indoor-outdoor venue featuring BBQ, beer and live music, and Lone Star Jam at The Espee live entertainment venue a block from San Antonio’s Pearl restaurant and brewery district.
We all want our audiences to feel special when they come to our events. It merged technology with new ways to connect the performers to the audience. Partnership eventmarketing or co-marketing of events is also an idea that’s getting more popular. Are you willing to go ultra high-tech?
What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. Although they look and operate like separate businesses, many breweries, art galleries, museums, arcades, and restaurants host high-quality corporate events. What are unique conference venues so appealing?
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Have conversations about security with your venue and everyone on staff.
Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. While the idea isn’t too far-fetched, that’s the wrong approach if you want to make your event meaningful. Your Guide to Choosing the Best Event Management System.
Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event. Go paperless.
Picking The Perfect EventVenue. School of Event Planning & Management. How Is Your Event App Security. Safety at Events – What Every Event Planner Needs to Know. What Do You Know About Virtual Reality For Events? How To Engage Your Audience. How To Plan Smart Meetings.
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
In early January, Freeman launched Data Solutions , which includes five software and service offerings that allow planners to create and execute successful events by better tracking key analytics. The sales could be final later in 2019. Details of the price were not announced.
Two years later, they are one of the most important event trends of 2022. However, many event planners still ask: what are the benefits of hybrid events? Hybrid events vary based on the number of virtual and in-person attendees, the number of venues, synchronous versus asynchronous content delivery, and many more variables.
Regardless of your pharma brand’s size, events can be a brilliant addition to your marketing mix, boosting awareness, engagement, and sales. Pharma event management is no joke, though. From balancing a budget to finding the perfect venue and speakers, you’ve got to juggle a lot to put on an all-star event.
While people love making new friends, it can be awkward at times, especially if there’s no specific venue and time to network. Today’s favorites are all about how to make event networking better. Help your audience mingle by guiding them, maybe through group activities. Gen Z Marketing Lessons from VidCon 2018.
The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. Keep in mind that you also need to give exhibitors a good ROI.
Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. If you have a staff member who knows how to coordinate multiple stallholders and the audience, that can help with compliance and safety. Running a trade show both an art and a science. Customer Service Enhancement.
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. Sponsors can also drop white papers at expos, and attendees can receive mobile badges when they enter a venue.
Many organizations want to host conferences at expensive venues but do not want to pay the price or are unaware of how expensive hotel venues and banquet food are,” Pappas said. Due to the pandemic, many events are experiencing record numbers of attendees due to the return of in-person attendance.
Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Bring your audience behind the scenes. Share true stories about your event, your organization, and the people involved. Embrace nostalgia.
Related: Accessibility Rules: How to Make Everyone Comfortable at EventVenues. That could mean asking preferred pronouns for their badges, what they can eat (maybe it is Oreos and pears) or what accommodations could get them gracefully onto the stage. Oh, and follow-up to see if it worked. That is how you show you care.
According to a report by Statista, the global virtual eventsmarket is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027, and hybrid events are a direct result of this surge in virtual platforms. North America has already begun setting the benchmark for sustainable events.
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