This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual eventmarketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Be Upfront With The Event Agenda.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.
Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines. Your Guide to Event Registrations. Make Your Audience Pay Attention.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?
The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Pre-webinar planning tips.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. help you reach your event goals.
Increasing the chances that your next webinar has the highest attendance yet starts with writing attention-grabbing email subject lines that encourage email recipients to engage with your promotional content. After all, eventmarketers agree that email marketing is the most effective channel for promoting events.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. That’s really what you’re aiming for with the virtual audience.” Peltier says.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
Video has always been a powerful marketing device for event planners, but now that pretty much every event session takes place in this format, planners should spend some extra time considering how much value can be extracted from it. Let’s take post-eventmarketing, for example. Put Your Videos Out There.
We tackle this hot issue in an upcoming webinar with our very own Will Curran and Brandt Krueger, as they talk about simple ways to ensure data security for your event before, during and after the date itself. Webinar] The Best Way To Ensure Cybersecurity in Your Events. Online event security needs to be on your radar.
?? The Best of the Best: Virtual Inspiration: 8 Extraordinary Virtual Event Examples That Will Inspire You. Webinars Suck: Not Another One! 6 Tips To Combat Webinar Fatigue. Wellness: Retreats For Event Profs: Do We Need Them? ? Learn about every aspect of virtual in our Virtual Events Handbook!
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. In his view, events look the same as they did in 2019. .
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Create a Dedicated Experience.
Throughout the disruptions brought on by COVID-19, eventmarketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. But did we really listen to our audiences? based events. “I
Webinars are one of the most affordable and impactful eventmarketing vehicles. With some preparation, you can host memorable webinars that people want to attend and share with their teams and colleagues. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. .
But it’s interesting to keep track of it and see how we are progressing” Started With Webinars, And Now We’re Here! Thinking back to March, Matthew wasn’t very impressed with the industry’s first attempts at virtual events. It was a video presentation and a load of attendees listening.
A great selection of guest posts dominates this blog, and they also provide a host of additional resources in the form of guides and webinars. Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. EventMarketer.
Hybrid Events Work With Any Budget. A hybrid event work with any budget. You can live stream free to social media even with a smartphone, but if you really want to impress your virtual audience you will need to up to production value with professional live steam. Everyone always talks about audience engagement at your event.
Well, that’s why we came out with a graphic guide to show you exactly how to promote your virtual event! ? How to Measure EventMarketing Success. The Ultimate EventMarketing Plan: A Six-Step System. ?? Did you know Endless can help convert your in-person event into a virtual one? ( see what we do ).
Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Marketing Your Next Event like a Pro.
Then, try to really engage visitors to achieve your event goal: to get leads. And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. Is Your Audience Bored?
You can’t sell to attendees if they don’t attend your event, so look at both registrations and attendance to get a clearer picture. Need to Boost Event ROI? Events are the best way to connect with your audience, in-person or online. It’s not enough to declare victory because your event went off without a hitch.
Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. Influencers have a strong understanding of their audience. They can help brands and events alike launch their businesses to new heights. Get Smarter With Your EventMarketing!
And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year.
Then, slide in some brain-churning keynotes that gives your audience valuable takeaways. That should be enough to create a truly remarkable event. To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Click To Tweet.
Below, you’ll find everything you need to know about the event, including upcoming rehearsals and speaker prep. In a moment, you will receive two links — one for your tech rehearsal and one for the live event. Your Session/Webinar Information. Please dress comfortably, but keep the audience in mind. Technical Rehearsal.
The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. But don’t innovate just for the sake of audience engagement. Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars!
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Webinars and classes.
More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
In a recent webinar, author and marketing professor Jonah Berger shared pointers on how people can make their communications more effective. It’s not that I care that much about getting my way that prompted me to attend Adweek ’s “What to Say to Get Your Way” webinar this week.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about the community model: one of the most exciting event trends of 2022!
Now, Cisco’s Webex Events , which purchased Socio, has announced that starting in April 2025, the service will no longer be available outside of Webex Suite Enterprise Agreements, indicating it may be folded into webinar production. And it could be planned by the meeting professional, the marketing manager or the executive assistant.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: Plan Events Virtually.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content