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And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.
Offer customized product placements, allowing sponsors to seamlessly integrate their products and services with event programming and content to maximize exposure and relevance. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.
That same customised merch from the physical event can create that physical, tangible, touching experience that’s removed from the virtual event. It creates a connection between the audience and brands as viewers sit at home, taking it all in. A physical goodie bag for a virtual event helps viewers engage more.
Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. Identify your event’s unique selling points (USPs): What makes your event stand out?
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
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