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How do you provide value when only 25% of registered attendees show up at your in-person event? But that just seems to be the reality of eventplanning during COVID. Two years later, it’s still hard to plan disruption-proof events. ” PublicRelations For Disruption-Proof Events.
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When considering our role in fostering sustainability, event marketers and show organizers often target the low-hanging fruit: reducing or eliminating paper and plastic, instituting recycling programs, donating leftover food and supplies, and maybe even minimizing emissions by working with local vendors.
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As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Updates donors about their bid status and event changes via notifications.
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