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Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing eventtechnology to boost audience engagement.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. Next up are smart glasses and AR for events.
There are tips for B2B events, conferences and campus events. PS: If you need some help planning your next event, here’s our event planning checklist , yours for free! Aside from AR and VR, other topics include wearables, man-machine interfaces, and online video. Steal These AV Tricks for Your Next Event.
Pricing transparency in eventtechnology companies is lacking, to say the least. Many event platforms offer no pricing structures at all while others only give ballpark estimates. As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks.
Some might prefer virtual get-togethers over face-to-face events. To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? Make Your OnlineAudience Feel Seen.
“Sometimes, we hear about money getting pummeled into eventtechnology companies. We like to think it as that money coming into the events industry and people taking notice to the events industry. You’d invest in the infrastructure that’s getting people online.” Will has another idea.
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events?
Content can certainly be consumed at the same time, but the experience for each of those audience sets is going to need to be optimized for both,” Peltier says. That’s really what you’re aiming for with the virtual audience.” See also: 4 Shortcuts to Keep Your Audience from Zoning Out. Peltier says. The Challenges.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. Now, let’s explore.
Regardless of what happens with live events, “ virtual events are here to stay,” according to Steve Gottlieb, CEO of event software provider Shindig. The cost savings are just too compelling, and onlineevents are less disruptive. Hybrid Events. It’s a win/win,” she says. So what is the only wrong choice?
They claim that event planners should take note. After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, social media presence, and audience engagement. Brandt admits that he never thought of Peloton content as a hybrid event case study. High Production Value.
If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.
Virtual and hybrid events were nowhere near as common. While every big event already had its own event app, event app design was something only a few businesses dealt with. Eventtechnology is no longer just one aspect of an event. It’s the very heart of hybrid and virtual events!
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Hubspot’s INBOUND is an excellent example of event marketing. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. Tapping into The Differences.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Fortunately, you don’t have to choose: hybrid events offer a happy medium. With hybrid events, attendees can choose between attending in-person or online. You can host the event in a smaller (and cheaper) space, which is a bonus. As a brand, it also gives you a place to gather information on your target audience.
Since event registration is the first point of contact for your attendees, we think it’s important to make the best of it! In this blog post, we explore how to set up event registration and mention exciting features that will take your event to the next level. Onsite Event Registration Experience.
It’s rare to get everyone on your team on the same site, so don’t waste it and start your pre-event planning right after. Survey Your Audience To Get Post-Event Feedback. Getting feedback is probably the most important thing you need to do during your follow-up meeting after events. Check Your Event ROI.
In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace. Audiences have grown accustomed to a better standard in live streaming and consuming event content online. Wouldn’t you agree that you need high-quality footage that will attract your audience?
The Event Tech Podcast hosts believe that eventtechnology is an amazing foundation for events. Numerous data insights, continuous audience engagement, and endless sponsorship opportunities – what’s not to love? Helena elaborates on how she ended up in the eventtechnology space.
Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts. In the weeks leading up to the event, have at least one technical rehearsal to review the order of events, workflow and technical needs.
“When you look at event apps and event platforms , 80% of them have the same basic features. You can see your schedule, maps, maybe there’s some audience engagement and networking. So, what are some questions that event planners should be asking event platforms when in the RFP phase?
Eventtechnology wasn’t even a thing back then. And as we floated through the years, we saw a lot of returns on our early adoption of technology, particularly as it aligned with the community. We were trying to cultivate this multimedia event turned into interactive. What are your goals and who is your audience?
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Experiential events can be a goldmine for user-generated content. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie.
Maybe, when we were focusing on solely in-person events, we were missing the needs of an entire group of people. Maybe my sister was missing the needs of an entire group of learners who excel in online learning. It’s not just a trend for events or education. CDC Guidelines For Events. ??
In the context of today’s corporate, nonprofit and for-profit world, events allow participants to turn slogans, products or ideas into tangible experiences. Brands use events to showcase their achievements, personalities and missions while delivering their message to a captive audience. The Changing EventTechnology Landscape.
“You have to know what you’re trying to accomplish before you even try and think about doing the technology,” urged Brandt Krueger, technical producer, owner of EventTechnology Consulting and Smart Meetings’ event tech correspondent, during the Smart Chat Live! webinar, “Top Event Tech Tips From a Year of Change.”.
Encore’s quarterly Planner Pulse survey shows that the number of in-person events has increased exponentially in the last year and is now at 60% of all events. Hybrid meetings range from 20% to 25%, which means 85% of events happening today have an in-person audience as at least one part of the equation.
What better way to learn more about the exciting world of eventtechnology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform.
For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. Read More : 8 Engagement Tips for Your Next Hybrid Event.
That’s an important part of it, but we want to design connections between the audience; design opportunities for the audiences to interact. You gave your onlineaudience the worst seat in the house and expected them to be happy with it. On the eventtechnology side, event apps are going to be the ones to watch.
The AV industry, whether that’s your in-house hotel AAV or even third-party production companies, is struggling to be fully staffed up as we start to reincorporate in-person audiences into our event strategies.” ” Brandt’s Anecdote About Scope Creep & Understaffed Events.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
Lisa Delpy Neirotti: ‘The positive results include more far-reaching events with often larger audiences.’. The global pandemic forced event planners to think differently and to embrace technology to offer an engaging online experience. Let’s try and do all the things for a virtual event. Lisa Delpy Neirotti.
More: Making Your Event Environmentally Friendly By Planning Ahead. Eventstechnology is exploding, making going paperless a real possibility. Ditch the pamphlets and convention floor maps with an all-in-one app, complete with the event schedule placed online for attendees to reference at any time.
And that’s exactly where the Sustainable Event Awards come in. And you might know Adam as the co-founder and editor of the event industry’s global online magazine, Event Industry News. He is also the mind behind the Event Tech Live Awards, and, more recently, the Sustainable Event Awards.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
But 40% of events are expected to be virtual this year, and recreating the excitement of an in-person experience in an online setting can be a challenge. That’s where virtual event platforms come into play. For virtual events, the event platform is the venue. Event Compatibility. So, where do you start?
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
New EventTechnology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?
There’s been a lot of talk in the events industry about the community model. It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. Modern communities live online , either on social media and communication platforms or most recently, on event platforms.
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