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The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing eventtechnology to boost audience engagement.
There are tips for B2B events, conferences and campus events. PS: If you need some help planning your next event, here’s our event planning checklist , yours for free! Make Magic with EventTechnology. The good news is that you can deliver that dream through the proper use of eventtechnology.
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: How To Engage Your Audience – #EventIcons Episode 87. Interactive Meeting Technology, LLC. Audience Interaction Blog. Audience Interaction Blog. Audience Response App.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most eventtechnology needs a strong internet connection to run smoothly.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.
MEASURING AUDIENCE ENGAGEMENT. Attendee tracking software can help you measure various audience engagement KPIs. Incentivize your audience to participate in surveys by gamifying attendance tracking. Your audience can also collect CEUs in a virtual setting, making learning accessible for more people.
In June, organizations across America were excited about the return of in-person events, and the enticing potential of hybrid events. Corporations, universities, government agencies and associations abruptly began rethinking the structure of their conferences and team-building events for the remainder of 2021.
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of eventorganizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events?
. “I’ve always seen a divide between the technology companies,” says Nick. “Some were made up of purely technology people. And then every once in a while, I would see an eventtechnology company that was started by someone from the events industry and they always seem different.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, eventorganizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
In the context of today’s corporate, nonprofit and for-profit world, events allow participants to turn slogans, products or ideas into tangible experiences. Brands use events to showcase their achievements, personalities and missions while delivering their message to a captive audience. The Changing EventTechnology Landscape.
So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. Consider speakers for your hybrid event.
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Measuring event ROI is not as straightforward as a simple equation.
Event marketing is a type of marketing that leverages the power of human connection and experience to reach a pre-established set of goals. Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience.
After an almost two-year hiatus, planners and eventorganizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. Read More : 8 Engagement Tips for Your Next Hybrid Event.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5%
Eventtechnology wasn’t even a thing back then. And as we floated through the years, we saw a lot of returns on our early adoption of technology, particularly as it aligned with the community. We were trying to cultivate this multimedia event turned into interactive. What are your goals and who is your audience?
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Experiential events can be a goldmine for user-generated content. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie.
The Event Tech Podcast hosts believe that eventtechnology is an amazing foundation for events. Numerous data insights, continuous audience engagement, and endless sponsorship opportunities – what’s not to love? Helena elaborates on how she ended up in the eventtechnology space.
Since event registration is the first point of contact for your attendees, we think it’s important to make the best of it! In this blog post, we explore how to set up event registration and mention exciting features that will take your event to the next level. All The Exciting EventTechnology!
“When you look at event apps and event platforms , 80% of them have the same basic features. You can see your schedule, maps, maybe there’s some audience engagement and networking. So, what are some questions that event planners should be asking event platforms when in the RFP phase?
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?
Welcome to the golden age of eventtechnology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. How is my current eventtechnology stack helping me achieve my goals?
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. Paid and organic alignment.
On the last episode of #EventIcons, Erica Bishaf said , “A lot of organizations put about 60 – 80% of financial risk into one live event.” Often, event planners turn to metrics and attendee engagement as a measure of an event’s success. Ryan is the founder and Chief Strategy Officer of Event Farm.
They’re event partners who have their own interests and goals tied to the event. Event planners must find a good match in a sponsor and make sure they have a positive experience before, during, and after the event. Who are they and which brands would they like to see as your event sponsors? Source: Sponseasy.
At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences?
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
The number of attendees, sales, engagement, profit, new contacts – whatever is relevant to you and your organization. What are you struggling with most planning a virtual event? Assuming this is your first virtual event, you’re probably struggling with several aspects. What are the goals of your virtual event?
Badges included QR codes that were scanned as attendees accessed the show floor and education sessions, helping organizers understand what was popular based on actual behavior. Organizer/Sponsor Benefits. Analytics: Customized dashboards can give organizers and exhibitors meaningful windows into leads during and after the event.
Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. In this blog post, we will explore why you need to have follow-up meetings, followed by what to do during those meetings and how to organize them to get the greatest impact. Onsite polls.
And w hile 66% say that they have postponed their events, 25% of events are being rescheduled for September or later. Venues will have to mainly focus on key areas to provide a safe environment for event attendees by leveraging contactless solutions. . The second half of 2020, however, looks positive. Contingency Planning .
At the end of September 2022, we announced that the number of in-person events on Bizzabo’s Event Experience Operating System increased by almost 724% between January and September of 2022 alone. As in-person events gain momentum, attendee expectations are higher than ever: . The Power of Wearable EventTechnology .
The event industry is propelled by continuously evolving eventtechnology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. Without further ado, here are the trends shaping the future of events: 1.
The emphasis was on real-world solutions through Cvent’s Attendee Hub that enables digital engagement before, during and after the in-person live event and integrates the content for virtual and post-eventaudiences. It is easier to set up and everyone wins,” he said.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace eventtechnology as the base of our events , they’re becoming increasingly more important. How do you keep an inbox organized with all that email?
But previous to that, we’d actually been out on a familiarization trip as part of Event Industry News to a new exhibition hall opening in Taiwan”, explains Adam. And we started thinking about other sustainable practices we could do with Event Tech Live” Paving The Way To Sustainability. We took that same approach.
New EventTechnology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?
What makes this list credible is the fact that none of these top event platforms paid Endless to be featured on the list. Kyle says that he and his team considered over 500 eventtechnology providers and ranked them based on several parameters. Top Event Platforms 2022: It’s All About The Features!
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of eventtechnology companies have risen to the challenge. Cadmium: Lead Retrieval Solution. Glisser: Elements Software Development Kit. What: With help from a fresh $4.9
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