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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. Next up are smart glasses and AR for events.
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing eventtechnology to boost audience engagement.
One of the hottest topics in the events industry nowadays is hybrid and virtual audience engagement. But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. Audience Response Systems Are Not New.
So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. The Future for Hybrid Events.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual eventproduction company ASAP. But going into a meeting with a virtual eventproduction company unprepared will only drag on the process. Standard Event Questions. Virtual events offer a lot of brand new possibilities.
And that’s why it’s time to talk about virtual eventproduction -again. The #EventIcons podcast strives to talk to the very best in the events world. For those who might not know: Socio is an eventtechnology company that helps enterprises and SMBs optimize their events in more than 40 countries.
Pricing transparency in eventtechnology companies is lacking, to say the least. Many event platforms offer no pricing structures at all while others only give ballpark estimates. As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks.
. — Khris Baizen is a visionary in brand storytelling and experiential marketing, dedicated to crafting narratives that resonate deeply with audiences.
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: How To Engage Your Audience – #EventIcons Episode 87. Interactive Meeting Technology, LLC. Audience Interaction Blog. 7 Ways to Make Your Team Meetings More Productive with Slido.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.
We’re predicting that in 2023, we’ll see more corporate events, conferences, and exhibitions than in the last three years. . More events with more events mean more food, room blocks, entertainment, production equipment, and travel – and those all cost extra money. Higher EventProduction Costs & Standards.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Event Platform & Other EventTechnology.
Most have multiple impairments, and that includes the audience and the speakers. And because the event was at Rogers Centre Ottawa (formerly Shaw Centre) in Canada’s Capital, all content had to be delivered in French and English. Engage people where they’re at and don’t assume they won’t use eventtechnology ,” she said.
Studios used to be reserved for news broadcasting and talk shows with an in-person audience, but the pandemic has paved the way for the events industry to enter these magical places with high-production value as well. Stage considerations: a small stage or two, broadcast to your audience.
After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, social media presence, and audience engagement. Brandt admits that he never thought of Peloton content as a hybrid event case study. High Production Value. You can turn it up or turn it down.”
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. Additionally, they are much more likely to spend money on experiences rather than products. In turn, such experiences boost event ROI and help marketers achieve their goals. .
. “I’ve always seen a divide between the technology companies,” says Nick. “Some were made up of purely technology people. And then every once in a while, I would see an eventtechnology company that was started by someone from the events industry and they always seem different.
Now that the celebratory dust has settled, it’s a great time to check out 2022 event trends. Can we solve the audience engagement challenge once and for all? What’s the best way to plan hybrid events? What technology solutions should we pay attention to? 2022 Event Trends Guide: What You’ll Find.
The AV industry, whether that’s your in-house hotel AAV or even third-party production companies, is struggling to be fully staffed up as we start to reincorporate in-person audiences into our event strategies.” ” Brandt’s Anecdote About Scope Creep & Understaffed Events.
Given enough money, this product is going to take off to the point where they not only make that money back, but make a lot more money off of it. “Sometimes, we hear about money getting pummeled into eventtechnology companies. They’re interested in a technology company, high returns, fast-growing model.
In the context of today’s corporate, nonprofit and for-profit world, events allow participants to turn slogans, products or ideas into tangible experiences. Brands use events to showcase their achievements, personalities and missions while delivering their message to a captive audience. Evolutionary Changes.
People are aching for events. So let’s give your audience what they want. Want to plan a superstar event that fulfills all of your marketing goals? Follow these six tips to blend event promotions with your 2023 marketing plan seamlessly. What makes your event unique? What value will attendees get from your event?
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Get Started Free.
“Content can certainly be consumed at the same time, but the experience for each of those audience sets is going to need to be optimized for both,” Peltier says. Virtual attendees are not going to sit through long sessions; they’re going to want more bite-sized content with more dynamic production created for their screen viewership.
Eventtechnology wasn’t even a thing back then. And as we floated through the years, we saw a lot of returns on our early adoption of technology, particularly as it aligned with the community. We were trying to cultivate this multimedia event turned into interactive. What are your goals and who is your audience?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
This way, you can find the right venue for the job without sacrificing the most important elements of your event. . Your venue should fit with your existing event management, strategy, creative, technology, and production needs. Here’s how your event goals can (and should) change your venue contract in those areas.
And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Meeting and event planners recognize these benefits, and are taking advantage of significant advances in virtual eventtechnology over the past 18 months.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Why Event Gamification?
With hybrid events, attendees can choose between attending in-person or online. You can host the event in a smaller (and cheaper) space, which is a bonus. You just need to hook up sound and audio to your eventtechnology platform and share your content virtually. In 2023, more brands are investing in communities.
Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?
It’s rare to get everyone on your team on the same site, so don’t waste it and start your pre-event planning right after. Survey Your Audience To Get Post-Event Feedback. Getting feedback is probably the most important thing you need to do during your follow-up meeting after events. Check Your Event ROI.
The Event Tech Podcast hosts believe that eventtechnology is an amazing foundation for events. Numerous data insights, continuous audience engagement, and endless sponsorship opportunities – what’s not to love? Helena elaborates on how she ended up in the eventtechnology space.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
“When you look at event apps and event platforms , 80% of them have the same basic features. You can see your schedule, maps, maybe there’s some audience engagement and networking. So, what are some questions that event planners should be asking event platforms when in the RFP phase?
Welcome to the golden age of eventtechnology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
Virtual and hybrid events were nowhere near as common. While every big event already had its own event app, event app design was something only a few businesses dealt with. Eventtechnology is no longer just one aspect of an event. It’s the very heart of hybrid and virtual events!
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
If Google can make a product where there is text showing at the bottom, I think we’re a short 2 or 3 years away from this being mainstream.”. Brandt adds that Google is excellent at showing potential for products in the future. Using AR Can Improve the Speaker-Audience Relationship. asks Will. “AR
“You have to know what you’re trying to accomplish before you even try and think about doing the technology,” urged Brandt Krueger, technical producer, owner of EventTechnology Consulting and Smart Meetings’ event tech correspondent, during the Smart Chat Live! webinar, “Top Event Tech Tips From a Year of Change.”.
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