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Holograms Beam into Events

Smart Meetings

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Read More : It’s All About Engagement!

Events 246
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The 14 Most Important KPIs for Event Audience Engagement

Endless Events

So, you’re planning a big event for your company — kudos to you! Event planning isn’t for the faint of heart; you certainly have a lot on your plate. Not only do you need to host a fantastic event , but you also need to prove that your event will get results. How many people attended each session at your event?

Audience 317
MICE professionals

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Can We Rely On Event Platforms For Audience Engagement?

Endless Events

The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.

Audience 316
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6 Attendee Retention Tips: Keep Your Audience Coming Back

Endless Events

Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. So, how can event organizers measure and increase attendee retention ? Ask For Feedback, Then Act On It.

Audience 315
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Events in 2025: Creating a Foundation of Connection

Smart Meetings

Imagine crafting an event like preparing a Thanksgiving dinner, where every ingredient, every dish, and every seat at the table has been considered with intention and care. Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic.

Events 264
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Designing for Belonging: How to Engage Audiences Using Empathy

Smart Meetings

Event designers can measure engagement as a barometer of belonging. The Wheel of Belonging: A Framework for Audience Understanding Storycraft Lab’s research of belonging began with a collaboration with Google’s Experience Institute, where we explored evolving techno-social norms.

Audience 243
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The Live Events Industry Needs Your Voice: Support a NAICS Code Revision

Smart Meetings

The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. What Is the Live Events Industry?