Dana Communications

MARCH 31, 2025

But if youre looking for a fun, unique way to draw attention to your destination, theres nothing quite like giving your audience the opportunity to experience whats so fabulous about it. Its experiential marketing. That is not to suggest that experiential marketing should act as a replacement for traditional forms of advertising.

Marketing 130

Marketing Marketing Advertising Audience 130

Smart Meetings

JANUARY 6, 2025

an interactive video streaming and marketing platform. Deboards company allows planners to create virtual event spaces as well as customized experiences. Read More : Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar Virtual travel also offers flexibility.

Travel 242

Travel Travel Virtual Events Healthcare 242

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

APRIL 25, 2022

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Following are the tricks to writing an email newsletter for event marketing that works. Add Actionable Steps.

Event Marketing 264

Event Marketing Marketing Marketing Audience 264

Smart Meetings

MARCH 14, 2025

Print media is making a compelling comeback as a trustworthy and memorable marketing tool. For hotels aiming to stand out in a competitive market, combining print and digital methods can elevate campaigns and create a lasting impression on potential guests. Ready to get started? Lets create something memorable!

Platform 130

Platform Marketing Marketing Advertising 130

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Consider speakers for your hybrid event.

Production 291

Production Marketing Marketing Sponsors 291

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.

Event Marketing 294

Event Marketing Planner Marketing Marketing 294

Smart Meetings

MARCH 18, 2025

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Smart Meetings

JULY 19, 2024

Event designers can measure engagement as a barometer of belonging. From a sales and marketing perspective, those who experience belonging are 167% more likely to recommend their organization, highlighting the value of belonging in driving customer advocacy and influencing purchasing decisions.

Audience 243

Audience Organization Culture Production 243

Endless Events

MAY 5, 2022

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

Event Technology 317

Event Technology Technology Technology Benefits 317

Endless Events

MARCH 24, 2022

Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs.

Platform 334

Platform Sponsors Events Social Media 334

Endless Events

MAY 20, 2022

Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.

Social Media 348

Social Media Virtual Events Events Audience 348

Smart Meetings

DECEMBER 26, 2024

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.

Organization 245

Organization Trade Show Education Certification 245

Dana Communications

JANUARY 2, 2023

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 246

Marketing Marketing Prospect Audience 246

Smart Meetings

SEPTEMBER 19, 2023

Immersive experiences are easy production hacks In an age where we’re competing with nearly-addictive , user-generated social media content and experiences like Oppenheimer in IMAX 70mm, many of us are kept up at night wondering how we’re going to earn the audience’s attendance, and keep their attention, at our next event.

Audience 246

Audience Fashion Social Media Production 246

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.

Event Planning 347

Event Planning Virtual Events Events Audience 347

Smart Meetings

NOVEMBER 8, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.

Hospitality 246

Hospitality Promotion Tourism Tourism 246

Endless Events

MARCH 3, 2022

A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? How To Promote Events Without Social Media? .

Social Media 348

Social Media Promotion Media Advertising 348

Dana Communications

FEBRUARY 6, 2023

Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. The social giant has become a go-to source for everything from travel inspiration and hotel recommendations to event halls to celebrate your wedding day. users of TikTok, you will too.

Marketing 49

Marketing Marketing Social Media Media 49

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?

Platform 317

Platform Sponsors Social Media Events 317

Endless Events

MARCH 2, 2022

The community model has established itself as one of the biggest event trends of 2022. So much so that many event platforms are now in fact calling themselves community platforms too! The year-round community model offers a new way to view events. And the events industry has now finally caught up with it.

Platform 333

Platform Audience Sponsors Events 333

Endless Events

MARCH 10, 2020

This week we’re diving into the dozy topic of how to plan a virtual event. And we’re not strangers to futuristic events here at Endless! We’ve covered topics such as how to plan an event without visiting the venue , how Virtual Reality can impact the events industry , and much more. The Beginnings.

Virtual Events 398

Virtual Events Speakers Rehearsal Events 398

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

Meeting 348

Meeting Sponsors Audience Events 348

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Adaptable to Audiences.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.

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Benefits Attendee Registration Event Apps 303

Endless Events

JANUARY 19, 2021

Of course, crafting amazing content for virtual events comes with its own set of challenges. As the Director of Events for the Social Media Examiner , Phil was also faced with a brand new set of challenges once the pandemic hit. But he was no stranger to creating virtual events that stood out thanks to their smart use of content.

Virtual Events 348

Virtual Events Speakers Events Social Media 348

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

JULY 10, 2020

It’s finally time to discuss the hot topic of hybrid events. Over the past few months, we’ve been focused on providing all the educational content we possibly could about virtual events. Virtual events will continue to be relevant from here on. What Is A Hybrid Event? Do I Have To Plan Two Different Events?

Virtual Events 347

Virtual Events Events Audience Rehearsal 347

Endless Events

FEBRUARY 4, 2022

People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage. Let’s explore!

Platform 348

Platform Benefits Virtual Events Registration 348

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?

Audience 306

Audience Virtual Events Events Communications 306

Smart Meetings

MARCH 15, 2025

billion Canada market as headlines announced that Canadians are cancelling trips to the United States, selling their snowbird investments in Florida and Palm Springs and actively rejecting American-made products. Destinations worldwide are fighting for this audience. visa waiver programhave made this high-value market.

Trends 244

Trends Culture Travel Travel 244

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

JULY 5, 2022

Endless Events has recently celebrated its 15th birthday and we’ve decided to mark the occasion by hosting a very special #EventIcons episode in which our listeners could ask us any questions they want about Endless’ past, present, and future. From DJ To Event Management Company.

Events 317

Events Social Media Audience Technology 317

Endless Events

APRIL 23, 2021

Event planners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, event planning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Should all of this go to waste once the event is over?

Events 316

Events Social Media Virtual Events Audience 316

Endless Events

NOVEMBER 9, 2020

Plenty of things about planning a virtual event cause stress and confusion. And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. So we decided to give you some precious insight into the world of virtual event platform features.

Virtual Events 364

Virtual Events Platform Registration Events 364

Endless Events

AUGUST 11, 2020

Lately, we’ve been diving deeper into the exciting world of hybrid events. In the form of hybrid event examples you can learn from! The result are these five incredible hybrid event examples that have taken place or will do so in the near future. Growth Marketing Conference. That’s right!

Events 336

Events Production Conference Virtual Events 336

Endless Events

MARCH 25, 2020

Virtual event planning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. We’ve already covered certain aspects of how to turn your in-person event into virtual.

Virtual Events 340

Virtual Events Event Planning Speakers Events 340