Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 246

Marketing Marketing Social Media Communications 246

The MICE Blog

JANUARY 15, 2024

START Summit was later established as one of the Global Projects and had its first event in 2007. In 2015, the first ‘big Summit’ took place on the campus, and in 2016, the event relocated to the Olma Messen St.Gallen, the biggest exhibition hall in the city. I travelled to St. Gallen for new team members.

Conference 264

Conference Advertising Speakers Communications 264

Convene by PCMA

JANUARY 6, 2025

Here are four ways to create the same marketing wizardry for your events and one cautionary tale. You can give an event the Wicked treatment by rethinking how existing messaging and channels resonate with new audiences and where there may be opportunities to create more authentic content and emotional engagement. Be everywhere.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Convene by PCMA

NOVEMBER 1, 2024

Want to capitalize on the ways new exhibitors — whether they’re startups or established brands — can benefit your event? Experience, Experience, Experience Planning activations and special events — and listing them with the location name in event promotions — can go a long way toward driving traffic to new exhibitors.

Promotion 59

Promotion Public Relations B2B Audience 59

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. But did we really listen to our audiences? After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. based events. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. A July poll cited 86-percent attendee confidence in returning to live events, but that confidence level dropped to 65 percent in the October poll. Jacob Slaton Photography).

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is for everyone.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

JULY 15, 2024

Using this type of reactive AI at events could allow planners to track attendee sentiments in real time. Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition. Just start talking to it,” Michael Weiss, co-founder of AI-focused event Ai4, said during the event.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Christine Johnson. Invite speakers to be guest bloggers. Leverage On-site Trends.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

OCTOBER 4, 2021

More than 90 percent of event participants responding to a recent survey said they are not opposed to additional health and safety protocols at events like Informa Markets’ MAGIC Pop Up Orlando earlier this year. Events are controlled environments. Attendees want in-person events. Yet, research conducted Aug.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Unfortunately, “back” has been the underlying theme of the recovery. See On the Web.).

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. As event marketers, it’s important to understand when to use abstract and concrete language to tell your story.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers.

Registration 105

Registration Publishing Public Relations B2B 105

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

APRIL 20, 2023

While in no way an exhaustive guide, this primer is intended to introduce tech neophytes to some of the vernacular — filtered through the lens of an event professional — needed to begin making sense of it all. evolves in this direction, it may present event producers with new methods of audience engagement.

Technology 105

Technology Technology Events Event Marketing 105

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

AUGUST 7, 2023

The business events industry is no exception. We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Motivation Excellence

JANUARY 26, 2019

From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. Take some time to understand your target audience and what they want. Some businesses struggle to understand what their audience wants.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Define who your event is for. Consider redefining everything about your current event. And on that note ….

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Here’s how to make the most of where your event is being held, according to three DMO leaders. Photo by Benjamin Rascoe on Unsplash ).

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. In a recent campaign for a large foodservice client, mdg leveraged the words of renowned food and beverage experts who spoke about the state of the industry, although not the event itself, in order to add credibility to the show’s brand.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. It’s relatively easy being green for the span of an event or a campaign. Kimberly Hardcastle-Geddes.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Want to see your event agency in this list?

Management 98

Management Advertising Events Consulting 98

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. Invite the press to your PR event.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Bring your audience behind the scenes. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry. Success starts here!”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59