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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

Understand Your Target Audience: Who Are Meeting & Event Planners? Your digital footprint often forms the first impression and a well-crafted digital marketing strategy can be the key to standing out in the crowded hospitality market. Optimize Your Online Presence Most meeting planners begin their search for suppliers online.

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The Live Events Industry Needs Your Voice: Support a NAICS Code Revision

Smart Meetings

Currently, Super Sector NAICS Code 72 is designated for Leisure & Hospitality, covering hotels, restaurants, and related businesses. While this designation captures a portion of the Hospitality Industry, it excludes the live events industry, which frequently intersects with hospitality and represents a significant economic force.

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How to Engage your Audience on Social Media and Other Event Tips

Endless Events

But while you use those services a lot, do you really know how to engage your audience on social media? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Further, incentivize the games with prizes and you’ll have your audience buzzing with excitement!

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Smart Moves at Destinations International, Fairmont Dallas and More

Smart Meetings

She will now drive the vision and execution of Newsweek’s event offerings and create immersive, impactful experiences for audiences worldwide, in both physical and virtual formats. She brings over a decade of experience in group sales and hospitality, most recently serving as director of sales and marketing at the Sagamore Pendry Baltimore.

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Hospitality Industry Honors Black History Month

Smart Meetings

Black History Month is underway during the month of February and many companies within the hospitality industry are recognizing and honoring the achievements of African Americans and their contributions throughout U.S. Black History Month took root in 1915, 50 years after the Thirteenth Amendment abolished slavery in the U.S.

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Why is DEI Critical to the Hospitality Industry?

Smart Meetings

This resource introduces foundational practices to assist professionals in the hospitality industry who aspire to host successful events welcoming and accepting all stakeholders to feel a sense of genuine inclusiveness.

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Black History Month Highlights Rich Legacy of Contributions to Hospitality

Smart Meetings

ESPA President Jacquelyn Denise Reid on how hospitality can expand the definition of inclusive Celebrating the contributions of more than 13% of the U.S. I also use the opportunity to speak to students about the groundbreaking accomplishments of Black people in finance, medicine, technology, science and in hospitality.