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For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? To stand out, clearly communicate what makes your product or service unique.
Currently, Super Sector NAICS Code 72 is designated for Leisure & Hospitality, covering hotels, restaurants, and related businesses. While this designation captures a portion of the Hospitality Industry, it excludes the live events industry, which frequently intersects with hospitality and represents a significant economic force.
Inspired by Burning Man’s “Net Positive” approach, planners are designing events that don’t just minimize waste but actively leave a positive impact. In the same way, AI and supportive administrative teams work behind the scenes, handling the details so planners can focus on the heart of the experience.
But while you use those services a lot, do you really know how to engage your audience on social media? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Further, incentivize the games with prizes and you’ll have your audience buzzing with excitement!
ESPA President Jacquelyn Denise Reid on how hospitality can expand the definition of inclusive Celebrating the contributions of more than 13% of the U.S. I also use the opportunity to speak to students about the groundbreaking accomplishments of Black people in finance, medicine, technology, science and in hospitality.
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. DeWitt suggests checking out the free National Network Hospitality page.
Black History Month is underway during the month of February and many companies within the hospitality industry are recognizing and honoring the achievements of African Americans and their contributions throughout U.S. Black History Month took root in 1915, 50 years after the Thirteenth Amendment abolished slavery in the U.S. economy.
This resource introduces foundational practices to assist professionals in the hospitality industry who aspire to host successful events welcoming and accepting all stakeholders to feel a sense of genuine inclusiveness.
Crowd control is going to be on meeting planners’ minds in the first few months of the post-pandemic era, and there’s no better model for how to herd the hordes than the Walt Disney Company. What should planners expect in terms of how their meetings will be different from how they were before COVID?
Surprise Perks Leave a Lasting Impression Most meeting planners evaluate hotels based on predictable factors: space, facilities, amenities, and cost. A thoughtful upgradebe it a complimentary spa voucher, a room upgrade, or a personalized welcome packagesticks in a meeting planners mind long after their initial visit.
The result is a chaotic, volatile environment in which meeting and event planners are struggling to optimally balance their meeting objectives with attendee preferences and safety, constantly changing guidance from the CDC and local government rules restrictions. What are planners to do? It’s a win/win,” she says. Hybrid Events.
Why Personalization Drives Results Meeting planners and corporate event organizers face tremendous pressure to create memorable experiences. Sustainability as a Value Proposition Meeting planners view sustainability as a primary factor when planning events. Generic proposals no longer suffice in this environment.
Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. But those rates will not work for planners seeking value for their attendees. Register here to hear him in person.
NEW Client Services Get all the support you want for your events because we know hospitality matters. One powerful way is with top-tier event planner website design. A great website shows off your best work, targets your perfect audience, and tells a story about you and your business.
See in action how planners can amplify it to multiply ROI. Angela Minardi The event kicked off with a keynote from Angela Minardi, founder of Fit City Adventures , who redefined wellness and broke down how planners can better incorporate iteasily. Wellness is already in events DNA. Wellness] is not just 6 a.m. Brain Breaks.
Tips & tricks for event planners. So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for event planners to create more epic events with a focus on technical production. . Check it out for how-tos and guides, but also some insights into the life of being an event planner.
Are you able to keep your audience’s private information secure before, during, and after the event? For many in the industry, connecting with audiences is something that happens only when an event is about to launch. As event professionals, we are responsible for the protection of our audience’s data.
Whether that be fantastic decorations, exceptional live entertainment or even introducing an eclectic menu, planners are creative thinkers who design events with the intent of appealing to attendees. Focused Hospitality . The overarching goal of hospitality is to give people a positive and memorable experience.
For event planners, reality-shifting exhibitions are about experiencing a space, destination or concept, as the virtual exists as a thin film does, covering, challenging and contesting reality. Planners Step into Another Space. VR was a key in the hand of Ford’s event planners. And what about the expense?
In addition to carefully selecting a venue for its sustainability policies, event planners are now enlisting the services of consultants that specialize in disaster response and mitigation. How Planners Can Beat the Heat. Read More: Code Red! Your Fix-It Guide for Today’s Event Emergencies.
Then, March was such a scary moment for everyone in the hospitality industry, so we pivoted to the virtual event realm. “Last year, I assumed a different event planner role, which was a TV producer role. .” “Last year, I assumed a different event planner role, which was a TV producer role. Conclusive Thoughts.
He had actual advice that was good for planners.” “The feeling of being in an audience is something that people miss and crave because it makes them feel really good. And finally, Usher surprised Nick when he talked about virtual audience engagement. “Because they’re hospitality people.
Hospitality and event industry workers were among the most affected by the pandemic. Audiences have grown accustomed to a better standard in live streaming and consuming event content online. Wouldn’t you agree that you need high-quality footage that will attract your audience? in the last year. How can they do that? .
@PGANatl #MeetSmart pic.twitter.com/6wfhaVOJ5H — JT Long (@SmartMtgsJT) August 29, 2023 A Luxury Mindset To bring home the message that delivering valued meetings requires understanding your audience, keynote Neen James shared her findings from her Luxury Mindset research. James left the audience with one more piece of advice.
Mentorships, transparency and white whales For meeting planners new to the industry, experience and connections are the glue that holds the universe together and ultimately provides the tools for current and future success. I work with extremely experienced planners daily. I believe marketing and hospitality go hand in hand.
Whether planning private celebrations, non-profit fundraisers, or corporate conferences, the goal of the event planner is to visualize their client’s idea and then bring that vision to life. But how do event planners accomplish this task? What does an event planner do, exactly? So what does an event planner do?
Experts offer tips and ideas for meeting professionals As the year slowly comes to a close, many financial and insurance meeting planners may be thinking about what they should be keeping on their radar. They’re less of a captive audience and more of a savvy travel consumer.” “I Off-Site To host your event on or off-site?
This is a valuable skill, and it’s well worth developing for event planners. By imagining what it would be like to attend an event as a guest, event planners can design events that connect well with the intended audience. But how do event planners select the right personal touches that will speak to their guests?
Wenks holds over 20 years of experience in executive hospitality leadership, most recently serving as vice president of the sales organization for Omni Hotels. He brings over 25 years of experience in Hawaii’s hospitality industry, plus thoughtful leadership skills and the expertise of a local.
Using a combination of research and survey data, we’ve rounded up the 18 most important trends set to hit planners, hotels and venues in 2018. The hospitality boom isn’t going anywhere. On the day of the event, you need to be ready to make your mark and engage your audience if you expect them to come back. Better buckle up!
Cybersecurity: The hospitality industry is a common target for cyber-attacks due to the large amount of personal data they collect and store. A survey found that 56% of hospitality IT leaders consider cybersecurity to be a top business concern. Want to go next level? Looking to gain a technological edge over your competitors?
The urgent call to restaff hotels and events teams and engage discriminating audiences will include many unimaginable trials, learning new skills and, ultimately, a reinvention of ourselves and the industry. If you are a meeting planner, it is in your blood. We have to talk about recruitment and retention together,” Dean warned.
They discussed how to bring DEI into your next meeting, questions you may not be asking and the reality of hospitality employment demographics. Of meeting planners, 68.3 percent are Asian; no reporting or statistics are available on the number of meeting planners with disabilities. Bringing Belongingness. Jil Dasher.
It’s a topic that he’s talked about in the past, from dissecting AV proposals at the AV Audit to giving useful AV audit tips to planners at Whiteboard Wednesdays. There’s a shortage of people in all aspects of hospitality , and audio-visual is included in that as well.
In a post-pandemic events setting, experienced and credentialed event service professionals can help meeting planners, who face new audiences in different places through hybrid technology, attendance building challenges, expanded safety needs and city-wide labor shortages. What ESPC Proves.
Sunset Market When it comes to planners seeking to make the same impact, Welsh advises, “Make sure there is a conscious effort, when looking at restaurants or looking for talent; go deeper than the normal suspects. It all goes back to: people’s mental and emotional health are desperately needed. And we take that very seriously.”
Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. In fact, the industry’s audience is expected to surpass even 2019 levels in the coming years. billion by 2030.”
That’s an important part of it, but we want to design connections between the audience; design opportunities for the audiences to interact. Let’s talk about how this has helped planners—how now that we can measure everything and we have so much data, we’re actually going to thrive and not just survive.
Meetings planners converge to share their experiences April 11th, 2024, marks the annual Global Meetings Industry Day (GMID) where meeting professionals all over the world will be able to share and learn from each other about the importance of the meetings industry on a global scale. Travel is essential to the success of the U.S.
This board belongs to hospitality and event planner Sara Berger. This is a good way of gauging the boards that will perform well with a general audience. Pinterest has a lot of potential for event planners, and implementing the steps above should help you build your attendance rate to new levels. Why should you do this?
Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. You have to choose one that jives with the type of event you are building, and the audience you are targeting. How Can You Make Your Conference More Relatable? Nail Your Social Media Promotion.
“Re-imagine yourself as the directorial, experience-creating superhero of tomorrow,” Jade Simmons, classical concert pianist and lauded transformational speaker, urged planners in this week’s Smart Chat Live! Audiences may be smaller now, but that trend could be an opportunity for planners to deliver value in new ways.
And what can planners do to create a successful hybrid experience in a world where these types of events are gaining enormous momentum? The same quality experience for both audiences. The people who have great hospitality experience are the ones that make a person feel like they’re not different, they’re not separate.
Until more is known in the weeks ahead, event planners and their hospitality partners can expect to see more impacts. Last year, planners and venues were challenged with establishing new ways of keeping attendees and staff healthy; today, it’s about ensuring competent execution of the new procedures.
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