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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? To stand out, clearly communicate what makes your product or service unique.

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The Live Events Industry Needs Your Voice: Support a NAICS Code Revision

Smart Meetings

Currently, Super Sector NAICS Code 72 is designated for Leisure & Hospitality, covering hotels, restaurants, and related businesses. While this designation captures a portion of the Hospitality Industry, it excludes the live events industry, which frequently intersects with hospitality and represents a significant economic force.

MICE professionals

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Events in 2025: Creating a Foundation of Connection

Smart Meetings

Inspired by Burning Man’s “Net Positive” approach, planners are designing events that don’t just minimize waste but actively leave a positive impact. In the same way, AI and supportive administrative teams work behind the scenes, handling the details so planners can focus on the heart of the experience.

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How to Engage your Audience on Social Media and Other Event Tips

Endless Events

But while you use those services a lot, do you really know how to engage your audience on social media? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Further, incentivize the games with prizes and you’ll have your audience buzzing with excitement!

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Black History Month Highlights Rich Legacy of Contributions to Hospitality

Smart Meetings

ESPA President Jacquelyn Denise Reid on how hospitality can expand the definition of inclusive Celebrating the contributions of more than 13% of the U.S. I also use the opportunity to speak to students about the groundbreaking accomplishments of Black people in finance, medicine, technology, science and in hospitality.

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3 Extreme Accessibility Experts Share Their Accommodation Mandates

Smart Meetings

Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. DeWitt suggests checking out the free National Network Hospitality page.

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Hospitality Industry Honors Black History Month

Smart Meetings

Black History Month is underway during the month of February and many companies within the hospitality industry are recognizing and honoring the achievements of African Americans and their contributions throughout U.S. Black History Month took root in 1915, 50 years after the Thirteenth Amendment abolished slavery in the U.S. economy.