Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

JULY 19, 2024

From a sales and marketing perspective, those who experience belonging are 167% more likely to recommend their organization, highlighting the value of belonging in driving customer advocacy and influencing purchasing decisions. Similarly, marketers and public health professionals showed distinct preferences.

Audience 243

Audience Organization Culture Production 243

Smart Meetings

MARCH 18, 2025

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Understand Your Target Audience: Who Are Meeting & Event Planners? Highlighting these features in your marketing efforts can make a significant difference.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If they’re equipped with the lighting, a camera, white backdrop and monitors so they can see the audience and interact with them in real-time. “[It] How do they learn?

Events 246

Events Speakers Technology Technology 246

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

APRIL 25, 2022

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Following are the tricks to writing an email newsletter for event marketing that works. Add Actionable Steps.

Event Marketing 264

Event Marketing Marketing Marketing Audience 264

Smart Meetings

MARCH 15, 2025

billion Canada market as headlines announced that Canadians are cancelling trips to the United States, selling their snowbird investments in Florida and Palm Springs and actively rejecting American-made products. Destinations worldwide are fighting for this audience. visa waiver programhave made this high-value market.

Trends 244

Trends Culture Travel Travel 244

Dana Communications

JANUARY 2, 2023

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 246

Marketing Marketing Prospect Audience 246

Dana Communications

FEBRUARY 6, 2023

Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. While the app is based on younger generations bringing attention to their social media accounts, companies and destinations are now grasping the concept that TikTok marketing can bring attention to them too.

Marketing 49

Marketing Marketing Social Media Media 49

Dana Communications

FEBRUARY 6, 2024

So we’re diving in to three heavy-hitting social media channels as well as two types of content below to uncover how they engage different generations to help you make informed target marketing decisions. With 70% of ALL adult Americans on Facebook, it’s still a safe bet – and 90% of marketers still agree. Instagram With 61.2%

Marketing 246

Marketing Marketing Social Media Media 246

Smart Meetings

SEPTEMBER 19, 2023

Considering that 80-85% of our perception, learning and cognition is mediated through vision , one of the core components to impact audiences has always been color. From fashion to marketing, the color of the year is used to forecast trends in branding and design, product development and purchasing decisions.

Audience 246

Audience Fashion Social Media Production 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner. Let’s dive right in!

Event Marketing 294

Event Marketing Planner Marketing Marketing 294

Smart Meetings

DECEMBER 26, 2024

Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

Organization 245

Organization Trade Show Education Certification 245

Smart Meetings

NOVEMBER 8, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.

Hospitality 246

Hospitality Promotion Tourism Tourism 246

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 246

Marketing Marketing Travel Travel 246

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 246

Marketing Marketing Travel Travel 246

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Regardless of what the thread is, there must be one so you can determine your audience. Which leads to our next question… Is there a sizeable target audience?

Tourism 130

Tourism Tourism Advertising Social Media 130

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale. Be everywhere.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Smart Meetings

FEBRUARY 28, 2025

Mamoun Hmidan, chief business officer at Wego, said of the partnership, We are incredibly excited to partner with the Jordan Tourism Board to bring the magic of Jordan closer to our global audience.

Tourism 246

Tourism Tourism Certification Travel 246

Smart Meetings

NOVEMBER 26, 2024

Most have multiple impairments, and that includes the audience and the speakers. The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. When planning for all audiences, Russell suggests being mindful of balance and mobility issues.

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Registration Transportation Speakers Contracts 246

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy.

Social Media 348

Social Media Virtual Events Events Audience 348

Smart Meetings

NOVEMBER 18, 2024

Khris Baizen is a visionary in brand storytelling and experiential marketing, dedicated to crafting narratives that resonate deeply with audiences. And when the lights go down and the crowd fades, what remains is something precious, a quiet echo of all the lives touched, a warmth that will live on in the stories we carry forward.

Events 264

Events Preparation Attendee Technology 264

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT. ATTENDEE DATA AS A MARKETING ASSET.

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Benefits Attendee Registration Event Apps 303

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. The Benefits Of Event Technology For Audience Engagement. Communities offer year-round audience engagement.

Event Technology 317

Event Technology Technology Technology Benefits 317

Dana Communications

NOVEMBER 5, 2024

The Application of AI With the ability to match audience targeting and creative at the impression level, we’ve been reaching all-new levels of personalization. Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x

Media 130

Media Advertising Tourism Tourism 130

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing. Make it a two-way conversation.

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Event Planning Virtual Events Events Audience 347

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. 60% of business leaders and 80% of marketers believe that events are critical for success. So let’s give your audience what they want.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. The same goes for content delivery. Why asynchronous events?

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. RSVPs to your next event responded during the event: this event marketing KPIs is crucial for building your own community. Processing fees paid.

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Platform Sponsors Events Social Media 334

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Bizzaboo

JANUARY 6, 2025

Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience.

Conference 105

Conference Management Automation Social Media 105

Endless Events

OCTOBER 12, 2020

While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it. But as the market became saturated with poorly delivered experiences, a new phenomenon in consumer behavior emerged – webinar fatigue.

Virtual Events 339

Virtual Events Audience Speakers Attendee 339

Endless Events

SEPTEMBER 16, 2020

Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. One of the most glaring hybrid event mistakes planners incur is ignoring the virtual audience (more on that later). Both audiences will thank you!

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Rehearsal Virtual Events Audience Sponsors 358