Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

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Marketing Marketing Social Media Advertising 264

Smart Meetings

APRIL 25, 2022

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Following are the tricks to writing an email newsletter for event marketing that works. Add Actionable Steps.

Event Marketing 264

Event Marketing Marketing Marketing Audience 264

Dana Communications

FEBRUARY 6, 2023

Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. While the app is based on younger generations bringing attention to their social media accounts, companies and destinations are now grasping the concept that TikTok marketing can bring attention to them too.

Marketing 47

Marketing Marketing Social Media Media 47

Smart Meetings

SEPTEMBER 19, 2023

Considering that 80-85% of our perception, learning and cognition is mediated through vision , one of the core components to impact audiences has always been color. From fashion to marketing, the color of the year is used to forecast trends in branding and design, product development and purchasing decisions.

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Audience Fashion Social Media Production 246

Dana Communications

FEBRUARY 6, 2024

So we’re diving in to three heavy-hitting social media channels as well as two types of content below to uncover how they engage different generations to help you make informed target marketing decisions. With 70% of ALL adult Americans on Facebook, it’s still a safe bet – and 90% of marketers still agree. Instagram With 61.2%

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Marketing Marketing Social Media Media 222

Dana Communications

JANUARY 2, 2023

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

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Marketing Marketing Prospect Audience 222

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner. Let’s dive right in!

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Event Marketing Planner Marketing Marketing 294

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 240

Marketing Marketing Website Tourism 240

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 181

Marketing Marketing Advertising Audience 181

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

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Marketing Marketing Travel Travel 206

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 203

Marketing Marketing Travel Travel 203

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy.

Social Media 348

Social Media Virtual Events Audience Events 348

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT. ATTENDEE DATA AS A MARKETING ASSET.

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Benefits Attendee Registration Event Apps 303

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. The Benefits Of Event Technology For Audience Engagement. Communities offer year-round audience engagement.

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Event Technology Benefits Technology Technology 317

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing. Make it a two-way conversation.

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Event Planning Virtual Events Audience Events 347

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. 60% of business leaders and 80% of marketers believe that events are critical for success. So let’s give your audience what they want.

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Sponsors Fashion Virtual Events Social Media 304

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 225

Marketing Marketing Social Media Communications 225

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. The same goes for content delivery. Why asynchronous events?

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Audience Virtual Events Events Communications 306

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. RSVPs to your next event responded during the event: this event marketing KPIs is crucial for building your own community. Processing fees paid.

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Sponsors Platform Events Social Media 334

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

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Meeting Sponsors Audience Events 348

Endless Events

OCTOBER 12, 2020

While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it. But as the market became saturated with poorly delivered experiences, a new phenomenon in consumer behavior emerged – webinar fatigue.

Virtual Events 339

Virtual Events Audience Speakers Social Media 339

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. That’s really what you’re aiming for with the virtual audience.” Peltier says. The Numbers. “As

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Sponsors Audience Online Attendee 279

Endless Events

SEPTEMBER 16, 2020

Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. One of the most glaring hybrid event mistakes planners incur is ignoring the virtual audience (more on that later). Both audiences will thank you!

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Rehearsal Virtual Events Audience Sponsors 358

Endless Events

FEBRUARY 4, 2022

Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Enhanced virtual audience engagement. Virtual audience engagement remains one of the biggest pain points of event planners. 10 Benefits Of Event Platforms.

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Platform Benefits Virtual Events Registration 348

Endless Events

JANUARY 19, 2021

And we’re continuing to do it, even though now everyone’s doing it and we’re all figuring this out together” “We do a conference called Social Media Marketing World, which we’re having to forgo next year because it’s just not being allowed in San Diego. Content For Virtual Events: The Audience.

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Virtual Events Speakers Events Social Media 348

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

Events 317

Events Social Media Audience Technology 317

Dana Communications

NOVEMBER 3, 2024

from 2023 to 2030 But we (and surely you) are most interested in the role AI plays – and will continue to play – in travel marketing. Influencer Marketing The influencer sphere is more saturated than ever, so the old manual approach to this type of marketing doesn’t cut it anymore. There’s a good reason for that.

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Marketing Marketing Travel Travel 130

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. Most event platforms on the market offer both in-person as well as virtual event gamification solutions. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you.

Sponsors 317

Sponsors Platform Social Media Events 317

Endless Events

JULY 10, 2020

Well, very simply put, a hybrid event is an experience that brings together people at a physical venue, where everything is taking place, with a virtual audience. And it’s even better because you can harness technology capabilities to add a virtual audience to the experience. Do I Have To Plan Two Different Events?

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Virtual Events Events Audience Rehearsal 347

Endless Events

APRIL 10, 2020

Do you think it’s important to provide this feature to your audience? They’re the ones who will have to keep a virtual audience engaged when there are so many other things they could be doing instead. Marketing & Engagement. What kind of marketing do you want to surround your event? Would this be of interest to you?

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Virtual Events Production Meeting Registration 347

Endless Events

APRIL 23, 2021

Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. Event Video Storage: A Marketing Game Changer. Let’s take post-event marketing, for example.

Social Media 316

Social Media Virtual Events Events Audience 316

Endless Events

MARCH 26, 2021

Yes, everyone wants to create great content – marketers, writers, astronauts, and, of course, event planners. Delivering educational and relevant material to an actively engaged audience has never been as important as it is now. The short answer is – know your audience. You’re Here To Serve The Audience.

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Audience Virtual Events Education Speakers 338

Endless Events

MAY 18, 2020

Because back then, you had to talk to your audience. ” And of all the companies out there, I could not find anyone that allowed you to make a reservation for an event as an audience member, enjoy the event, and then pay when the value of the experience is highest, which is afterward. There was no social media.

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Attendee Virtual Events Events Audience 367

Endless Events

AUGUST 11, 2020

The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. Growth Marketing Conference. But staying ahead of the curve and living up to their title as innovators, the people behind the Growth Marketing Conference came up with a solution.

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Events Production Conference Virtual Events 336

Endless Events

JANUARY 21, 2022

Depending on the venue and the size of in-person and virtual audiences , these experiences can take many forms. The rest of the audience tunes in virtually. Hybrid event studios are perfect for product launches, educational and entertaining sessions, marketing purposes, times of uncertainty, and much more!

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Audience Production Events Virtual Events 316

Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If they’re equipped with the lighting, a camera, white backdrop and monitors so they can see the audience and interact with them in real-time. “[It] How do they learn?

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Events Speakers Technology Technology 246