Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If they’re equipped with the lighting, a camera, white backdrop and monitors so they can see the audience and interact with them in real-time. “[It] How do they learn?

Events 246

Events Speakers Technology Technology 246

Smart Meetings

NOVEMBER 8, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.

Hospitality 246

Hospitality Promotion Tourism Tourism 246

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Up-And-Coming Rules for Event Marketing. What does it really take to engage social media audiences?

Social Media 281

Social Media Audience Media Events 281

Smart Meetings

MARCH 15, 2025

Promoting Inclusive, Welcoming Local Attitudes Could Moderate Reactions to Federal Actions Americans reading about the flurry of activity out of Washington, D.C., Destinations worldwide are fighting for this audience. Now that the luxury market is booming, experiential travel is doing particularly well. less affordable.

Trends 244

Trends Culture Travel Travel 244

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

Audience 246

Audience SEO Advertising Social Media 246

Smart Meetings

JULY 19, 2024

Research shows that teams with a strong sense of belonging perform 56% better, and individuals who feel belonging receive more promotions and raises, thriving both personally and professionally. Similarly, marketers and public health professionals showed distinct preferences. Naomi Clare is founder and CEO of Storycraft Lab.

Audience 243

Audience Organization Production Culture 243

Smart Meetings

MARCH 18, 2025

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Understand Your Target Audience: Who Are Meeting & Event Planners? Highlighting these features in your marketing efforts can make a significant difference.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Dana Communications

FEBRUARY 6, 2023

Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. While the app is based on younger generations bringing attention to their social media accounts, companies and destinations are now grasping the concept that TikTok marketing can bring attention to them too.

Marketing 49

Marketing Marketing Social Media Media 49

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.

SEO 245

SEO Marketing Marketing Website 245

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Adaptable to Audiences.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Techsytalk

NOVEMBER 28, 2016

You’re falling short on your marketing potential if you’re not using Pinterest for promoting your next event. This is a good way of gauging the boards that will perform well with a general audience. What’s so special about this social network ? For starters, it has 72.5 million users as of early 2015. Connect with Other Pinners.

Promotion 267

Promotion Social Network Social Media Events 267

Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Regardless of what the thread is, there must be one so you can determine your audience. Which leads to our next question… Is there a sizeable target audience?

Tourism 130

Tourism Tourism Advertising Social Media 130

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 246

Marketing Marketing Travel Travel 246

Endless Events

APRIL 24, 2020

?? The Best of the Best: Event Promo: How To Promote Your Virtual Event: A Graphic Guide. You have your virtual event planned and ready to go… but how do you promote it? (12-minute Promotion is vital when it comes to getting people excited about attending your virtual event. How to Measure Event Marketing Success.

Virtual Events 240

Virtual Events Promotion Events Remote 240

Dana Communications

NOVEMBER 5, 2024

The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. The Application of AI With the ability to match audience targeting and creative at the impression level, we’ve been reaching all-new levels of personalization. Let’s dive right in!

Media 130

Media Advertising Tourism Tourism 130

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. 60% of business leaders and 80% of marketers believe that events are critical for success. So let’s give your audience what they want.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.

Social Media 130

Social Media Promotion Media Marketing 130

Endless Events

MARCH 2, 2022

Perhaps one of the biggest perks this paradigm shift brings along is continuous audience engagement – one of the most talked-about pain points for event planners. With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days.

Platform 333

Platform Audience Sponsors Events 333

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149

Audience Speakers Attendee Virtual Events 149

Convene by PCMA

NOVEMBER 1, 2024

Make sure your promotional strategy includes: Kimberly Hardcastle-Geddes Location, Location, Location The days of relegating new exhibitors to a “startup” area in the back corner of the show floor are long gone. But today’s audiences want more than vague “new product” promises.

Promotion 59

Promotion Public Relations B2B Audience 59

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Event marketing made simple.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy.

Social Media 348

Social Media Virtual Events Events Audience 348

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale. Be everywhere.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

JANUARY 17, 2019

Spread Information to a Larger Audience. The more open you are to educating your audience, the more you’ll be seen as a credible and authoritative source within your industry. Promote Future Conferences. Want to promote your conference on social media? Send out a promotional email to one of your segmented lists?

Conference 242

Conference Social Media Promotion Website 242

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Smart Meetings

APRIL 15, 2025

Kevin Siegrist has been appointed director of sales and marketing at Kimpton Palladian Hotel in Seattle. Kimberly Simone has been promoted to vice president of sales and marketing at Mohegan Sun. Rosy Merlino has been appointed director of sales and marketing at The Ritz-Carlton New York, NoMad.

Hospitality 130

Hospitality Tourism Tourism Advertising 130

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. Most event platforms on the market offer both in-person as well as virtual event gamification solutions. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you.

Platform 317

Platform Sponsors Social Media Events 317

Bizzaboo

JANUARY 6, 2025

Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience.

Conference 105

Conference Management Automation Social Media 105

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. Promoting Attendee Autonomy With On-Demand Content. Source: IBTM World.

Audience 306

Audience Virtual Events Events Communications 306

Smart Meetings

NOVEMBER 15, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.

Hospitality 130

Hospitality Tourism Tourism Promotion 130

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

Conference 194

Conference Marketing Marketing B2B 194