Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? Which leads to our next question… Is there a sizeable target audience?

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Smart Meetings

APRIL 18, 2023

With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Some people consider me a subject matter expert in cannabis and hemp travel and tourism. Most of my work focuses around destination marketing organizations.

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Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

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Advanced Travel and Tourism

AUGUST 3, 2021

Targeting is a vital part of content marketing and ad creation. Getting in front of a broad audience is competitive and challenging, even if your messaging is on-point. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. What is Niche Marketing, and How Does It Work?

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Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them.

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

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Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them.

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Benefits Tourism Tourism Social Media 242

Dana Communications

FEBRUARY 6, 2023

Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. While the app is based on younger generations bringing attention to their social media accounts, companies and destinations are now grasping the concept that TikTok marketing can bring attention to them too.

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Dana Communications

JANUARY 17, 2022

When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis—physical, mental and spiritual—in addition to putting the brakes on travel and resulting tourism revenue. Already tapped into this lucrative market? Engaging in philantourism , a mix of “philanthropy” and “tourism.”

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Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. There are chances to reach more diverse and engaged audiences. Like what you see?

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Trends Marketing Marketing Social Media 245

Dana Communications

NOVEMBER 5, 2024

The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. The Application of AI With the ability to match audience targeting and creative at the impression level, we’ve been reaching all-new levels of personalization. Let’s dive right in!

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Advanced Travel and Tourism

AUGUST 12, 2021

Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons.

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Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

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Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. In 2020, over 3.6

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Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

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Benefits Marketing Marketing Social Media 246

The Abbi Agency

JULY 27, 2021

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. It seems like almost every marketer has fallen in love with numbers. Faster is better.

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Marketing Marketing Social Media Tourism 246

ETC Corporate

JULY 16, 2021

For the second year running, Euronews, Europe’s leading international news media, has partnered with the European Travel Commission (ETC), representing national tourism boards of Europe, to support the travel and tourism sector. ETC, Euronews and the leading voices in European tourism are here to say that Europe is open for travel.

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The Abbi Agency

JULY 26, 2021

When you think of tourism ambassadors, you might think of your typical social media influencer, however, these ambassadors could also be your local residents, employees, stakeholders, community leaders, creators, family, friends and so on. They are loyal and honest in presenting your brand and attract others to follow suit. Independent.

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Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

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Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

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Marketing Marketing Social Media Communications 246

Advanced Travel and Tourism

DECEMBER 1, 2021

With Google’s plan to eliminate 3 rd party tracking cookies from Chrome, marketers scramble to find ways to continue reaching the right audiences. During thiswebinar we’ll discuss digital audience tracking, the changes that are coming and what this means to you as well as ways to continue being effective with your tourism message.

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Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

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The Abbi Agency

DECEMBER 2, 2021

While the entire travel industry has been consumed with a worldwide pandemic that has affected every corner of tourism, dramatic shifts in how digital marketing is performed — changes that will last far longer than the pandemic currently consuming our attention — have taken hold. Advertisers, of course, follow the crowds.

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Smart Meetings

NOVEMBER 15, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.

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Solimar International

OCTOBER 21, 2024

Visitors can immerse themselves in the bustling markets, savor the local delicacies, and engage with the warm and hospitable locals. This case study explores the process of setting up a tourism development project for Cox’s Bazar. In recent years, Cox’s Bazar has experienced huge growth in tourism.

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Tourism Tourism Sustainability Government 52

Advanced Travel and Tourism

FEBRUARY 17, 2022

Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic. Like what you see?

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Dana Communications

AUGUST 22, 2023

As such, augmented ads have become a vital component of today’s most successful tourism campaigns. Savvy tourism marketers have responded with augmented ads. Using AR technology in these ways can be a definite win-win – by giving the audience what they’re looking for and increasing bookings.

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Advanced Travel and Tourism

APRIL 2, 2024

Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success.

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Advanced Travel and Tourism

JULY 26, 2024

In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? In the golden age of cross-site tracking, many marketers shied away from contextual targeting. Our industry is evolving.

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Proposal Regulations Online Tourism 246

Advanced Travel and Tourism

JULY 23, 2024

The tourism industry in the Southeastern US has experienced a roller coaster ride over the past few years. Despite these challenges, there are reasons to remain optimistic about the future of tourism in the Southeastern US. Escalating Inflation Inflation is another factor impacting the tourism industry in the Southeastern US.

Tourism 130

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Smart Meetings

NOVEMBER 14, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.

Hospitality 130

Hospitality Tourism Tourism Promotion 130

Advanced Travel and Tourism

JUNE 25, 2024

The latest travel survey by market research company Future Partners indicates that 62% of American travelers are prioritizing spending on leisure travel in the next three months with nearly three-quarters (73.5%) likely to take at least one leisure trip during this period.

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Advanced Travel and Tourism

FEBRUARY 22, 2024

It really is about the memories created brick by brick, and this got me thinking…  As Destination Marketers, we are not too far off from being a LEGO Designer. appeared first on Advance Travel and Tourism. It just looks a little different.

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Dana Communications

JANUARY 23, 2024

Take your audience to the locale without them ever leaving their laptop. Use photography that grabs your intended audience to reel them in quick. Truthful writing goes a long way with any audience. Stay in Touch Blog on a regular basis with updated topics that appeal to your market. Been there, done that?

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Smart Meetings

NOVEMBER 14, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.

Hospitality 130

Hospitality Tourism Tourism Promotion 130

Dana Communications

OCTOBER 28, 2021

So it’s no surprise that marketers across every industry are leveraging gamification to win big for their brands. What is gamification in tourism? Gamification in tourism ticks off the boxes for top marketing objectives—including generating awareness for your destination, building engagement with your target audiences at any (or every!)

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Tourism Tourism Audience Promotion 130

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Of course not! We said what we said.)

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