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Together with the rest of the world, she had to make a quick pivot to virtualevents last year. Today, she shares with our audiences what she had learned. As a marketing leader, she focuses on marketingvirtualevents. Where Marketing & VirtualEvents Meet.
In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtualevents. But today, we’ll be jumping into the realm of marketing. And most importantly, virtualeventmarketing ideas. This means that your marketing efforts can make or break the success of your event.
Of course, crafting amazing content for virtualevents comes with its own set of challenges. But he was no stranger to creating virtualevents that stood out thanks to their smart use of content. As we mentioned above, the folks at Social Media Examiner aren’t new to this virtualevent space.
Virtualevent planning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. So to help you, we put together the ultimate virtualevent planning checklist!
Understandably, the advent of virtualevents came to shake the very core of the industry. With countries shutting down and social distancing measures put in place, virtual experiences are the only choice planners have to stay afloat. Thankfully, most event profs seem to be handling the transition quite well.
Plenty of things about planning a virtualevent cause stress and confusion. And as virtualevents kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Key VirtualEvent Platform Features. What should you prioritize?
This week we’re diving into the dozy topic of how to plan a virtualevent. And we’re not strangers to futuristic events here at Endless! We’ve covered topics such as how to plan an event without visiting the venue , how Virtual Reality can impact the events industry , and much more.
Last week, we explained how to deal and package your virtualevent sponsorships. And today, we continue, with a second article about virtualevent sponsorship ideas. Yes, convincing sponsors to be a part of your virtualevent might seem like too daunting of a task. Incorporate Sponsors Into Your Event App.
If you’re planning a virtualevent, you’ll want to have a meeting with a virtualevent production company ASAP. Most planners are now scrambling to figure out how to replicate the in-person experience in a virtual environment. Virtualevents offer a lot of brand new possibilities.
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtualevents in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtualevents!
In today’s post, we’re discussing virtualevent pricing. So, you decided to take the jump from in-person to virtual. And you hired the best virtualevent production company out there to help you put together an amazing experience. One of the hardest things to figure out is the virtualevent pricing model.
Preparations for your event might be in full swing, but there are still virtualevent concerns you must address! A quest to help you dive into the world of virtualevents as seamlessly as possible. For instance, we gave you an overview of how to convert an in-person experience into a virtual one.
Today we want to tackle the issues pertaining to a virtualevent timeline. Not with enthusiasm, but with a sense of duty and obligation to ourselves, our industry, and our audiences. Unless you want your entire audience to be clamoring for refunds, stop slacking off and start planning. VirtualEvent Timeline.
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.
Lead generation is one of the most important processes in marketing. And for years, organizations harnessed the power of conferences and trade-shows in order to improve their overall marketing strategies. So, is lead generation under the guise of events truly over? This is marketing 101! Absolutely not!
The past year has undoubtedly been the year of virtualevents, thanks to Covid-19. But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. For example, they allow you to reach a wider audience at a much lower cost. Attendee Engagement. App Visits.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
We wanted to do something different today, hence the topic of storytelling for virtualevents. If you’re already familiar with Endless, you know that we’ve been putting a lot of emphasis on virtualevents. The virtualevents we plan become a bandaid. Stop marketing. And the result?
After all, event platforms are key to planning the best hybrid or virtualevent and are definitely here to stay. Virtual & Hybrid Event Platforms: All About Automation. First off, Will asks Kyle to talk about his thoughts on virtualevent platforms. What happened in 2020 and where are they going?
Today we’re talking about sponsorships for virtualevents! But now that planners are trying to figure out how to turn in-person events into virtual ones , things get a little bit confusing. Overall, is it even possible to create such a thing as sponsorships for virtualevents?
Creating your virtualevent budget might feel like a complex task. Sure, you’re probably more than used to create budgets for in-person events. But how do you go about it in the scope of virtualevents? Simultaneously, new things that are inherent to virtualevents will have to be accounted for.
Let’s talk about how to promote your virtualevent. So, you already talked to the best virtualevent production company. You now have partners that can help you turn your in-person experience into a virtual one. Brought to you by Endless Events and Design Pickle! But how do you go about promoting it?
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Tapping into The Differences.
And they have good news for us: music for virtualevents can be just as compelling as an arena concert. As professionals in music and entertainment, they know everything about the power of music for virtualevents. Music For VirtualEvents: A Success Story. Virtualevent rehearsals , of course.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
And one of the biggest question marks we’ve noticed pertains to a virtualevent RFP. The Endless team is happy to introduce a comprehensive guide of what you should include in your virtualevent RFP. VirtualEvent RFP: What To Include? And what do the voice and marketing look like?
?? The Best of the Best: Drumming Up Business: VirtualEvents For Lead Generation: A Powerful Tool You Should Use! ? Are you struggling with virtual attendance? Maybe you’re not successfully integrating your event into people’s lives. Additional articles and resources: 2020 VirtualEvent Trends.
It’s safe to assume you’ve been thinking a lot about virtualevent possibilities. Because let’s be fair, virtualevents will be the norm for a while. And surprisingly enough, not many event profs have experience with this format. VirtualEvent Possibilities: The Simplest Versions.
No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more. Here are some best practices for driving audience attendance in digital events.
The pandemic may have shifted meeting to remote channels in 2020, however, organizing and inviting people virtualevents still requires time and careful planning if it is going to be successful. Based on data from Markletic , 56 percent of marketers say it takes 2-4 weeks to organize a virtualevent properly.
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtualevents can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification.
?? The Best of the Best: Engage From Afar: VirtualAudience Engagement – Keep Your Remote Attendees Happy! VirtualEvent Possibilities: How Far Can You Go? One of the best parts of marketing is you never know who your message will reach! Keeping your remote audience engaged and happy! (14-minute
?? The Best of the Best: Virtual Inspiration: 8 Extraordinary VirtualEvent Examples That Will Inspire You. Wellness: Retreats For Event Profs: Do We Need Them? ? Learn about every aspect of virtual in our VirtualEvents Handbook! What does a successful virtualevent look like?
People used Zoom to host virtualevents as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage.
While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it. And back at the beginning of the pandemic madness, webinars, live streams, and virtualevents, in general, were welcomed by pretty much everyone.
The Best of the Best: Event Promo: How To Promote Your VirtualEvent: A Graphic Guide. The moment you have all been waiting for: The VirtualEvent Budget Calculator is here! You have your virtualevent planned and ready to go… but how do you promote it? (12-minute Upcoming events.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.
It’s finally time to discuss the hot topic of hybrid events. Over the past few months, we’ve been focused on providing all the educational content we possibly could about virtualevents. Virtualevents will continue to be relevant from here on. Do I Have To Plan Two Different Events?
As an amalgamation of in-person and virtualevents, hybrid events are complex, versatile, and hard to budget for. While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI.
What are the odds you’ve been thinking hard about event pricing? Because virtualevents are now the norm. But now that the paradigm has shifted, the questions about event pricing changed too. And we previously covered some ways you can learn to figure out how to price your virtualevent.
With a pandemic sweeping the world and in-person events canceled, it seemed like all was lost. But if there’s one thing event professionals are known for it’s being flexible. Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. Both audiences will thank you!
But 40% of events are expected to be virtual this year, and recreating the excitement of an in-person experience in an online setting can be a challenge. That’s where virtualevent platforms come into play. For virtualevents, the event platform is the venue. Benefits of Using VirtualEvent Platforms.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly.
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