Audience Marketing Whitepaper 
Advanced Travel and Tourism
FEBRUARY 3, 2022
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. There are chances to reach more diverse and engaged audiences. Like what you see?
Endless Events
MARCH 2, 2022
Perhaps one of the biggest perks this paradigm shift brings along is continuous audience engagement – one of the most talked-about pain points for event planners. With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days.
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Convene by PCMA
DECEMBER 11, 2024
Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants.
AltexSoft Travel
MARCH 15, 2021
This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.
Advanced Travel and Tourism
APRIL 2, 2024
Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success.
Bizzaboo
MAY 20, 2024
Place sponsor branding on interactive social media challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.
Bizzaboo
MAY 6, 2024
Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. trillion by 2032, according to a recent report from Allied Market Research. The solution?
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