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Tips for Difficult Conversations from FICP22

Smart Meetings

After two years of not meeting, companies and audiences may have different goals and expectations so conferences that were previously produced as simple iterations on the previous years’ event must now be reinvented whole cloth. Read More : How to Plan Better Medical Meetings by the Numbers. The solution?

Insurance 245
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The IMEX America 2022 Recap

Endless Events

One trend Brandt noticed at that event was that companies were more likely to identify their target audience than in the last decade. Or, ‘We’re going to market toward medical meetings.’ We Were Right: Specialization is Here . We covered the IMEX Frankfurt 2022 event back in July. Now people are coming out loud and proud.”.

MICE professionals

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The Anti-Diet Movement on Display at an Event for Dieticians

Convene by PCMA

My point in writing about that was to underscore the significant role events play in disseminating helpful knowledge — often in the category of breakthrough information — among their audiences and the larger universe. Exhibitors pay for the space to promote their products.

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Medical Meetings and the Trump Administration

Convene by PCMA

Trump prepares to take office, event organizers must consider the effects of his policies and appointments on the medical meetings industry. I’ve been getting many inquiries about the future of medical meetings under the new Trump administration. This may affect the budgets available for medical meetings and congresses.