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After two years of not meeting, companies and audiences may have different goals and expectations so conferences that were previously produced as simple iterations on the previous years’ event must now be reinvented whole cloth. Read More : How to Plan Better MedicalMeetings by the Numbers. The solution?
One trend Brandt noticed at that event was that companies were more likely to identify their target audience than in the last decade. Or, ‘We’re going to market toward medicalmeetings.’ We Were Right: Specialization is Here . We covered the IMEX Frankfurt 2022 event back in July. Now people are coming out loud and proud.”.
My point in writing about that was to underscore the significant role events play in disseminating helpful knowledge — often in the category of breakthrough information — among their audiences and the larger universe. Exhibitors pay for the space to promote their products.
Trump prepares to take office, event organizers must consider the effects of his policies and appointments on the medicalmeetings industry. I’ve been getting many inquiries about the future of medicalmeetings under the new Trump administration. This may affect the budgets available for medicalmeetings and congresses.
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