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After two years of not meeting, companies and audiences may have different goals and expectations so conferences that were previously produced as simple iterations on the previous years’ event must now be reinvented whole cloth. Read More : How to Plan Better MedicalMeetings by the Numbers. The solution?
Planning and planning for weeks on end, getting everything in order—vendors, speaker, planners, F&B, those little odds and ends. It might depend on your audience, and the goals and objectives of the meeting,” she said. As a planner in the medical association, Ferguson said, the hybrid component has helped greatly. “It
One trend Brandt noticed at that event was that companies were more likely to identify their target audience than in the last decade. Or, ‘We’re going to market toward medicalmeetings.’ Let’s say you have a guest ticket, VIP ticket, presenter/speaker ticket, and sponsor ticket. We Were Right: Specialization is Here .
The American Society of Hematology (ASH) is aiming to restore its pre-pandemic in-person participation at the same time it cultivates a larger online audience. Our audience really has grown to expect choices and the hybrid event is the ultimate choice.”. Reed outlined the approach the 2021 ASH Annual Meeting, held Dec.
A lot of times for speakers, having a tablet with you can be really game-changing and really, really cool. At one point, I kind of just stopped and was like, “Holy crap, I’m running all of this from my iPad”, Brandt recalls. I remember the first time I used the Keynote presenter app.
For example, when he talks to investors about his company, which offers services including collecting data about audience engagement based on factors including facial analysis, its often those who listen with only the slightest expression on their faces who are the most likely to invest, he said. I don’t like this.
That said, medicalmeetings may be among the meetings most likely to be impacted. Among those peering into a crystal ball to attempt to pinpoint the future for medicalmeetings is Pat Schaumann, CMP, CSEP, DMCP, HMCC. If profits also lower as a result, so might budgets for medicalmeetings and congresses.
Trump prepares to take office, event organizers must consider the effects of his policies and appointments on the medicalmeetings industry. I’ve been getting many inquiries about the future of medicalmeetings under the new Trump administration. This may affect the budgets available for medicalmeetings and congresses.
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