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Today on the Event Tech Podcast we are talking all about how to choose event technology and why cost should not be the sole deciding factor. Ths topic orginated when Will and Brandt came across the article from G2 Planet , Why Cost Should NOT be the Deciding Factor in Choosing Event Technology (And What Should be Instead).
After two years of not meeting, companies and audiences may have different goals and expectations so conferences that were previously produced as simple iterations on the previous years’ event must now be reinvented whole cloth. Read More : How to Plan Better MedicalMeetings by the Numbers. The solution?
One trend Brandt noticed at that event was that companies were more likely to identify their target audience than in the last decade. Or, ‘We’re going to market toward medicalmeetings.’ That’s a big technological change. We Were Right: Specialization is Here . We covered the IMEX Frankfurt 2022 event back in July.
“One very effective use that I’ve seen of that is in some of the more high end financial and medicalmeetings that I’ve worked on, where there’s a little bit higher security and you don’t want people tweeting things and you don’t want people putting things on Instagram and things like that.
For example, when he talks to investors about his company, which offers services including collecting data about audience engagement based on factors including facial analysis, its often those who listen with only the slightest expression on their faces who are the most likely to invest, he said.
That said, medicalmeetings may be among the meetings most likely to be impacted. Among those peering into a crystal ball to attempt to pinpoint the future for medicalmeetings is Pat Schaumann, CMP, CSEP, DMCP, HMCC. If profits also lower as a result, so might budgets for medicalmeetings and congresses.
Trump prepares to take office, event organizers must consider the effects of his policies and appointments on the medicalmeetings industry. I’ve been getting many inquiries about the future of medicalmeetings under the new Trump administration. This may affect the budgets available for medicalmeetings and congresses.
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