Smart Meetings

OCTOBER 11, 2021

After the wild ride meeting professionals have been on for the last year, the last thing you probably want to think about is buckling up for another spin around the sun, but now is the time to set yourself up for success in 2022—a year many are predicting will be a banner 365 days for meetings and conventions. Mark Schulman , CSP.

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Speakers Networking Prospect Audience 264

Smart Meetings

MAY 17, 2021

One particularly overlooked communication channel is the dynamic hold screens that are displayed to the audience before the event begins each day or in between sessions. The marketing team wants big corporate logos so they can show them to prospective attendees in hopes of impressing them with the quality of other people attending the event.

Speakers 299

Speakers Social Media Sponsors Communications 299

Smart Meetings

APRIL 7, 2023

Because even the smallest meeting is the best place to find new leads, clients and prospects. This works well for a meeting with under fifty individuals and where attendees don’t know each other. The goal is to meet as many individuals as possible in a structured, timed event. However, there is good news.

Networking 278

Networking Events Trade Show Attendee 278

Smart Meetings

AUGUST 17, 2021

Editor’s Note: Meeting professionals are still pivoting on the regular and can learn a lot from the experiences of their peers. She said, “This isn’t ideal, but, I have a captive audience of customers and suppliers that want to meet. Changing the date or city was not an option. Where else can we do this?”

Sponsors 290

Sponsors Venue Registration Trade Show 290

Endless Events

MAY 12, 2022

Deanna agrees but adds that many audiences are clamoring for the pre-pandemic events. It was very similar to the pre-COVID event, but tons of people came because that crowd simply wanted to meet in person. They might not be the first time your prospect has heard about you. In his view, events look the same as they did in 2019.

Planner 320

Planner Events Virtual Events Trade Show 320

Smart Meetings

APRIL 7, 2023

Business travel demand is also strong, due in part to the need for r emote workers to fly to meet with coworkers and clients. They want their own journey and event organizers need to bring prospects to them. Virtual participation has fallen off a cliff,” Meyer said. They don’t expect to sit in a classroom all day.

Travel 246

Travel Travel Banking B2B 246

Endless Events

JULY 26, 2018

An event’s ‘why’ is often overlooked in event planning, according to a report by American Express Meetings & Events. Why you need to track audience engagement with your event’s ‘why’. Authenticity is a vital component of forming that connection and getting prospects excited about the event. You’re not alone.

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Speakers Audience Events Event Apps 185

Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Collaborating: Events create an environment where people can learn about your brand and product, meet others and share their experiences.

B2B 246

B2B Events Trends Social Media 246

Smart Meetings

OCTOBER 12, 2022

Highlights included experiential activations designed to inspire what comes next in designing better meetings. Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. The Smart Meetings team was on the expo floor getting updates and sharing snapshots of the action.

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Attendee Airlines Tourism Tourism 293

Smart Meetings

JULY 26, 2022

Deciding on the right window of time says a lot to your prospective attendees: We’ve got a lot of things to share, a lot of work to do, a lot of fun to be had. Read More : Sports Arenas and Stadiums: On Game for Meeting Planners This Year. The post The Business of Coming Together appeared first on Smart Meetings. Yes, shoes.

Automotive 246

Automotive Registration Prospect Attendee 246

MeetingsNet

OCTOBER 16, 2020

While the Covid-19 pandemic ripped most business events from the calendars of hotels and convention centers, some destinations have been using the downtime to sharpen their competitive advantage and become better able to deliver the most value to meeting groups when in-person events return. Those leaders can be leveraged in two ways.

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Meeting Prospect Panel Technology 116

Advanced Travel and Tourism

JULY 12, 2022

Sports events and other opportunities to meet up with people will provide consumers with a potentially less expensive way to escape from the humdrum of life and get through tough times. Always-on marketing centers around staying consistently engaged and available for your target audiences. Are they up, down, or the same year-over-year?

Travel 246

Travel Travel Social Media Booking 246

Smart Meetings

NOVEMBER 9, 2018

We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. These attendees are not casual click-throughs or passive demo audiences. The post Your Best Leads are in the Ballroom appeared first on Smart Meetings. One reason why they are valuable is pretty obvious.

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Registration Prospect Contracts Contracts 203

Gavel International

JUNE 7, 2022

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. LinkedIn is not the largest social network, but it’s an audience worth noting with its specific business focus. (1). Perform due diligence to know the who and why of your ideal prospect.

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Prospect Social Network Contracts Contracts 52

Gavel International

MAY 31, 2022

Part Two will discuss cold prospecting through social selling. In today’s B2B world, prospects are savvier than ever when performing research on their own and online. The good news, however, is that 91% of prospects desire to engage with sales professionals earlier than surveys presently reflect. (6)

Prospect 52

Prospect Social Media B2B Media 52

Eventtia

JANUARY 15, 2025

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

JUNE 29, 2022

As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks. Skift Meetings recently released their Virtual Event Tech Guide 2022. ” “And be transparent about the process with your prospective clients,” adds Brandt.

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Event Technology Technology Technology Events 194

Gavel International

MAY 24, 2022

Reading Time: 8 minutes Cold Prospecting (Part 1 of 3). Prospecting is, of course, necessary for organizations to find new business. However, prospecting is hard work. In fact, nearly half (42%) of sales professionals state that prospecting is the most challenging part of their job. (1)

Prospect 52

Prospect Healthcare Website Social Media 52

Endless Events

APRIL 26, 2019

I can’t stress this enough before you even meet with an AV company do your homework. A good AV company will help you determine if prospective venues fit your needs and vision. Step 2: Prepare for the First Meeting With AV Company. Below are the best ways to prepare for your meeting. Come Prepared with Your Goals.

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Vendor Events Preparation Venue 267

MeetingsNet

OCTOBER 1, 2021

There’s no room for error in the present environment, so meeting planners have work to do in finding an event host who has the right touch. Here are three things meeting planners can do to avoid uncomfortable, audience-deflating situations that originate from the podium. Research an emcee’s track record.

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Prospect Audience Booking Website 122

The MICE Blog

JULY 26, 2021

To hook and WOW audiences.’ . Hubilo creates experiences that are unique to virtual audiences. Today, webinars are a highly powerful marketing tactic that many marketers across the world use to foster connection with prospects, audiences and their employees.’. Vaibhav continued, ‘Today, we have evolved.

Social Media 162

Social Media Virtual Events Events Audience 162

Bizzaboo

DECEMBER 10, 2024

Speed networking Since attendees are keen on meeting new people at events, cater to this desire with a gamified speed networking experience. Attendees can earn points for every new connection they meet, increasing engagement while meeting attendee expectations. Doesnt sound too bad now, does it?

Automation 59

Automation Social Media Sponsors Attendee 59

Eventtia

NOVEMBER 7, 2022

Here, the event proposal’s main role is to communicate how prospective sponsors can benefit from sponsoring the event, as well as to explain the event’s concept and agenda to these prospective sponsors. and external stakeholders (prospective partners, vendors, prospective sponsors, speakers/talents, etc.). The event plan.

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Proposal Prospect Sponsors Events 118

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. But stuffing copy with specifics isn’t always an option, nor is it best practice. Know when it’s better to be abstract. Forward” and “For You.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Motivation Excellence

JUNE 7, 2024

The personal motivation for these channel partners has become to always qualify for the next event, and for some, to move up the ranks within the attendee audience to capture top-performance awards. They sought an engaging and self-funded travel incentive to reward their loyal customers and attract preferred prospects.

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Incentives Prospect Sustainability Production 130

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website Automation SEO Social Media 111

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately. Read on to master audience engagement in 2024 and beyond.

Audience 59

Audience Event Apps Registration Social Media 59

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

MeetingsNet

MARCH 16, 2022

A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online.

Technology 94

Technology Technology Prospect Sponsors 94

MeetingsNet

FEBRUARY 29, 2024

Economic, cultural, and technological issues are impacting who makes it onto the podium at meeting and conventions. In fact, Best finds this to be “a triple threat,” noting the increasing number of in-person meetings, higher costs to host and feed guests, and expected annual hikes for speaking fees.

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Speakers Trends Booking Events 110

Conferences that Work

APRIL 1, 2024

Paul Nunesdea : And hello, hello, dear viewers, this is a soft start of our third episode in 2024 of Talk to Your Meeting Doctors. Lovely to meet you, Adrian. And it’s mostly about meeting design and facilitation, but I write about all kinds of things. Adrian Segar: I’m in the audience. Martin, welcome!

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Conference Meeting Booking Audience 98

Bizzaboo

SEPTEMBER 5, 2023

Event promotion is the art and science of elevating an event’s visibility and appeal to a target audience. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

Promotion 98

Promotion Registration Prospect Social Media 98

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president.

Public Relations 99

Public Relations Sports Prospect Audience 99

Bizzaboo

APRIL 14, 2025

For example, if new pipeline is the top priority, you’ll want to invest heavily in targeted outreach to high-value prospects and equip your booth to capture qualified lead data. The answer will shape everything from your booth design and staffing to your pre- and post-show campaigns. A decision-maker who stayed for a full demo?

Trade Show 52

Trade Show B2B Marketing Marketing 52

Convene by PCMA

JULY 19, 2023

Lippman said the third point was probably the most important: “We have a new audience,” including new exhibit managers — 64 percent of them are brand new. This is maybe a once-in-a-lifetime opportunity,” he said, “to help a new audience of customers either fall in love with our events — or run away from them.”

Management 98

Management Trade Show Sponsors Audience 98

Social Tables

MAY 6, 2019

A networking event is an important opportunity for prospective customers or industry professionals to meet, connect, and form lasting partnerships. The average Joe (or JoAnne) meets a lot of people during high school and college. And the new people they do meet and really hit it off with become fewer and farther between.

Networking 146

Networking Events Prospect Attendee 146

Convene by PCMA

AUGUST 13, 2021

Nine out of 10 (91 percent) held a virtual event between March 2020 and June 2021, yet only slightly more than half (54 percent) said they were successful in meeting their organizations’ objectives. They work in a range of industries — industrial, education, consumer goods, and health care, among them.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98