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While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations.
It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement. First, Dustin shares his thoughts about audience engagement on event platforms. Press play and enjoy! Event Platforms Are A Tool: Use It Wisely.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Why Phones Aren’t as Bad as Show Organizers Think. So, why not capitalize on these second screens?
SEO (or search engine optimization) is all about organic search traffic. There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs.
Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. Aside from AR and VR, other topics include wearables, man-machine interfaces, and online video. There are tips for B2B events, conferences and campus events. There’s Sli.Do
How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. You bring that in and you let the people who are online use that as well.
To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? Your audience should understand that it’s a real event you’re planning, not just another webinar resembling a conference call. .
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.
Last week I immensely enjoyed participating in a two-hour Zoom brain trust on moderating online panels. So good, it should be shared with a wider audience. As you’d expect if you know these folks, the session was very well organized and facilitated. What are 1-2 of your online moderating pro tips? Who was there?
In June, organizations across America were excited about the return of in-person events, and the enticing potential of hybrid events. Community standards: Not only from place to place from organization to organization, different groups of employees have a different comfort level with the risk/reward calculation for live gatherings.
Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. After the event, they put all their content online on demand. Increase their conversion rate.
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.
The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. Today’s successful hybrid events celebrate and amplify the offline physical event online. In this new era, event organizers must develop strategies for each audience. Tapping into The Differences.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.
But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. For example, they allow you to reach a wider audience at a much lower cost. Luckily, there are other analytical tools event organizers can use to find out how well their event performed. Online Visits.
Audiences will pay for quality content. Organizers can, should and will charge for virtual events, but they will need to be very high quality experiences.”. Approximately 80% of virtual events are free, according to the Evolution of Events Report. Your virtual audience will feel more engaged and seen if they have a dedicated emcee.
Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. One of the most glaring hybrid event mistakes planners incur is ignoring the virtual audience (more on that later). Both audiences will thank you!
“We’ve created online summits long before people were doing online events”, says Phil. So yeah everything we’re doing in 2021 is going to somehow be online. Content For Virtual Events: The Audience. When tackling the topic of content for virtual events, Phil circles it back to the audience.
After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. Even as their hybrid events remain a work in progress, many organizers now see their long-tail potential.
Are you able to keep your audience’s private information secure before, during, and after the event? Beyond the data they provide, it’s also important to provide data security during the event itself when they access their accounts online. Online security is an important aspect of events.
Because audiences are participating from home, it’s easy to get sidetracked by the dog or the mailman. A great way to keep your audience from tuning out during the event is to gamify some aspects of the experience. Particularly over the past few months, we all sort of bonded over the excitement of online shopping.
Now we’re onto the next challenge: making the virtual event a great online experience. Cut the Quality and You’ll Cut Your audience. You need to invest in a platform that supports high-quality broadcast video, and you need skilled professionals who can design compelling content to keep your audience engaged.
You can create a podcast that features your audience, speakers, and sponsors as a new way to sell sponsorship slots and stay relevant. We break down each step of creating a podcast along the way so that you can use podcasting as a new revenue stream for events and offer even more value to your audience. A great solution? Don’t worry.
In a world where TikTok reigns, audiences simply don’t have the interest or bandwidth to stick with you for your 60-minute state of the union address. Instead, your opportunity is to figure out how to use, and embed the right tools of engagement to keep your audience riveted, attentive, curious and ready for more. Jason Thomson.
However, while some meeting professionals are itching to get back to in-person events, some organizations have grown quite fond of the reach and data-enabled by virtual meeting experiences. A dedicated online agenda, offering virtual participants features that wouldn’t be available to in-person attendees, can be elevated through a screen.
Out of necessity, we mastered snazzy new ways to connect, play games, exercise, entertain, make lunch/dinner/drinks and build things through platforms online. Offering a hybrid format for your meetings and events may: Bring you more attendees, as well as greater community engagement between and with the virtual and in-person audiences.
In this blog post, we will explore why you need to have follow-up meetings, followed by what to do during those meetings and how to organize them to get the greatest impact. Survey Your Audience To Get Post-Event Feedback. The fastest and easiest way to survey your audience is during the event itself. Onsite polls.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Make audience input easy. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them.
But even in the hybrid setting, organizers need to be mindful of how they are engaging their attendees. One hill for event planners to climb during the pandemic was trying to engage online attendees in a way that avoided the FOMO (fear of missing out) of being a digital participant. Ultimately, exclusivity is key.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. So let’s give your audience what they want. Create an Event Community Online communities are virtual spaces that bring like-minded people together. What made your audience fall in love with your brand?
One of the positives that came out of the last 18 months is the ability to reach a broader audience through livestreaming. Even as events are coming back and in-person audiences are gathering around the world, a virtual component will forever be a way to add value to your event and to your attendees.
After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. Perhaps, with the pandemic easing, the industry is just learning this now.
According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . Whether they know the brand well or not, most online users are drawn to video content more than other mediums. Chromecast.
Some of the primary upcoming concerns for event organizers will include re-organizing events with the limited timescale, adhering to strict safety guidelines to protect their guests and attendees, and discover solutions that potentially curb the spread of the virus. The second half of 2020, however, looks positive.
But money saved also means ROI lost: the champion of March 2020 does not deliver on audience engagement and valuable data insights – and these are essential for an event’s success. Enhanced virtual audience engagement. Virtual audience engagement remains one of the biggest pain points of event planners.
Keep reading and learn how you can go about deciding how much to charge for your virtual event – and how to drive extra revenue to your organization! Instead of checking out virtual event pricing from other events, take a look at online course platforms. And chances are, some of your audience fits in that bubble.
Significant corporate events take time and resources to plan, with organizers and attendees looking forward to achieving desired outcomes. NFTs represent art, videos, music and even real-word assets, bought and sold online, usually using crypto. First, create a synergy between the NFT and their audiences that aligns with their roadmap.
Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. The pandemic has continued to leave users skeptical of online platforms and flashy ads, so brands have had to get creative. There are chances to reach more diverse and engaged audiences.
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Organizers would expect that all of this translates into more opportunities for revenue. But the reality is that 80% of virtual attendance is free.
Virtual audience engagement is key for every virtual and hybrid event, and it’s even more decisive when it comes to fundraising. That way, we could provide engagement in their home and provide an immersive experience when they were watching the event online.” Also, we delivered these gala-in-a-boxes to these house parties.
Whether you are live streaming your event to a virtual audience or taping your event to provide attendees who did not attend in-person a chance to invest in the content. With the onset of the pandemic, organizers were forced to move quickly to online events and discovered they were reaching brand new audiences.
“I did this just last week, an event here in the UK that I was speaking at, where the organizer didn’t have a Q&A software, but I wanted to use that to engage with the audience. So, you don’t have to dive in with both feet, you don’t have to dive in with a ton of money” Audience Engagement Technology.
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. Highlight your sponsors in organic ways. social media wall).
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