This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. Today’s successful hybrid events celebrate and amplify the offline physical event online. In this new era, event organizers must develop strategies for each audience. Tapping into The Differences.
How to improve audience engagement? Try these six audience engagement techniques at your next event. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. Nothing can show your product better than a demonstration.
It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement. First, Dustin shares his thoughts about audience engagement on event platforms. So, how to make audience engagement on event platforms work?
It’s high time we talk about virtual audience engagement. And perhaps the biggest concern of all lies in the fact that engaging virtual audiences is hard. So how do you go about putting together a fool-proof virtual audience engagement strategy? Nurture Your Audience. Well, that’s exactly what we’re about to tell you!
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. How do they learn?
For instance, you probably read every article under the sun teaching you about virtual audience engagement, sponsorships, speakers, and more. But how much attention have you actually paid to the virtual event production aspect? What exactly can a production company do for you, and why should you bother hiring one?
There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Each step usually goes something like this: Decide which product or service you wish to advertise. Using an SEM Strategy. Get clear on the type(s) of travelers you want to target.
“Content can certainly be consumed at the same time, but the experience for each of those audience sets is going to need to be optimized for both,” Peltier says. Virtual attendees are not going to sit through long sessions; they’re going to want more bite-sized content with more dynamic production created for their screen viewership.
To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? Your audience should understand that it’s a real event you’re planning, not just another webinar resembling a conference call. .
How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. You bring that in and you let the people who are online use that as well.
Last week I immensely enjoyed participating in a two-hour Zoom brain trust on moderating online panels. So good, it should be shared with a wider audience. What are 1-2 of your online moderating pro tips? Tools and techniques for engaging the audience. Prep/production calls. 20 mins: Breakouts (in groups of 4).
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.
After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, social media presence, and audience engagement. They talk about the technology, production, content, diversity, and gamification aspects of Peloton. High Production Value.
Perhaps one of the biggest perks this paradigm shift brings along is continuous audience engagement – one of the most talked-about pain points for event planners. The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. Best Community Model Practices.
You can create a podcast that features your audience, speakers, and sponsors as a new way to sell sponsorship slots and stay relevant. We break down each step of creating a podcast along the way so that you can use podcasting as a new revenue stream for events and offer even more value to your audience. A great solution? Don’t worry.
Moving to a Virtual Event – How do I get it online? . Moving your event online will require several moving parts. The first steps are to look at your event and visualize what your ideal online event would look like. Will you need demos of products? Many people have attended online webinars or live streams.
The online experience could never replace that. They haven’t spent a lot of energy on online events until they had to. Now, all of a sudden, they’re putting a lot of energy into online events and that’s really the catalyst. “There’s still going to be a lot in the online world.
Now we’re onto the next challenge: making the virtual event a great online experience. Cut the Quality and You’ll Cut Your audience. You need to invest in a platform that supports high-quality broadcast video, and you need skilled professionals who can design compelling content to keep your audience engaged.
One of the positives that came out of the last 18 months is the ability to reach a broader audience through livestreaming. Even as events are coming back and in-person audiences are gathering around the world, a virtual component will forever be a way to add value to your event and to your attendees.
Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. So let’s give your audience what they want. Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. What’s the event goal?
As a production company, we get a lot of questions about virtual attendee engagement. Because audiences are participating from home, it’s easy to get sidetracked by the dog or the mailman. A great way to keep your audience from tuning out during the event is to gamify some aspects of the experience. Gamification Wins.
We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.
They cover all levels of staffing at hybrid events, beginning at basic customer support and tricks for higher audience engagement. I imagine having hype people, not only in the chat virtually, but also in-person to hype up the audience. You’re not going to show the same intro video for both audiences.”
And since topics such as networking and production value have already been discussed, we figured it was time to bring some inspiration to the table. Customer lifecycle marketing, B2B2 and enterprise growth, product innovation…these are only some of the things one can expect to find at the Growth Marketing Conference.
Out of necessity, we mastered snazzy new ways to connect, play games, exercise, entertain, make lunch/dinner/drinks and build things through platforms online. Offering a hybrid format for your meetings and events may: Bring you more attendees, as well as greater community engagement between and with the virtual and in-person audiences.
As the industry pivoted to virtual events, virtual audience engagement became one of the most talked-about challenges. And most importantly for this podcast, he is the founder and CEO of Shindig , a virtual conference, event, and meeting platform that has mastered the art of online engagement. We can achieve miracles online!
In the process, you’ll also want to define your target audience clearly, since this is a stepping stone for many aspects of planning and execution. Do you just want a speaker talking to the audience? Do you want the audience to engage? Determine Your AV And Production Needs. These are all things to consider.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Don’t pour your efforts into an excellent script only to neglect the production process! Make audience input easy. Don’t try to replicate in-person events.
Additionally, they are much more likely to spend money on experiences rather than products. The job of an experiential marketer is to make that experience unforgettable and enjoyable, prompting the customer to develop an emotional bond with the product or brand. Give them a chance to try your product or interact with it tangibly.
In this particular case, we’re not talking about engagement between attendees, but rather the complex relationship between the talking heads and the audience. In order to combat webinar fatigue, presenters and speakers alike must make a serious effort in order to establish a consistent, engaging dialogue with the audience.
Understand Your Target Audience: Who Are Meeting & Event Planners? To stand out, clearly communicate what makes your product or service unique. Ask yourself: What makes my venue, service, or product indispensable to planners? Optimize Your Online Presence Most meeting planners begin their search for suppliers online.
Today, she shares with our audiences what she had learned. We take a look at our events and decide how we’re going to do strategy and partner with our product marketing team.” “We try to provide some sort of fun through the online as we did at in-person events.” It continues to be really popular.
Epic is in the middle of hosting a three-week concert series with some pretty big names and some advanced production. No event planner/production company is. The Ins & Outs Of Hybrid Audience Engagement. ?? At least Fortnite is guaranteed not to shut down due to Coronavirus outbreaks. ??. But, we want you to learn with us.
“Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. So yeah, rehearsals are important” Production Value. How can we ensure a virtual audience stays engaged? The Timing. “Our speakers have fancy microphones.
More events with more events mean more food, room blocks, entertainment, production equipment, and travel – and those all cost extra money. Higher Event Production Costs & Standards. Event production costs, too, have increased since the pandemic. The Rise of Energy Costs . The Prices of Raw Materials.
However, even the best business plans can fall flat if the production value isn’t there. Integrating an effective marketing strategy can lead to more engaging graphics, a better cultivated online experience, more consistent and better wording for copy, and stronger cohesion to the company’s brand.
Know your audience. Make sure it stays true to audience needs. If infections spike and you need to cancel your in-person event, you’ll still have valuable digital content to share with your audience. A good hybrid strategy also expands audience reach and event lifecycle. How do you keep virtual audiences engaged?
While virtual technology helped preserve and grow the events industry throughout the pandemic, hybrid events have become a contentious issue among event leaders, especially as we “reincorporate in-person audiences in our meetings,” as Krueger describes where we are in the process. You know, the lights, the green screen, the whole nine yards.
You can showcase different products, settings or experiences. Customers can familiarize themselves faster by listening to a brand demonstrate or share their product, and it also helps put themselves squarely in the shoes of the presenter. It’s Adaptable to Audiences. It’s Authentic. It’s Accessible.
Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. But “let’s look to the words that [audiences] want to use. Those will shift.
The AV industry, whether that’s your in-house hotel AAV or even third-party production companies, is struggling to be fully staffed up as we start to reincorporate in-person audiences into our event strategies.” “When producing hybrid events , we want to treat the in-person and virtual audiences differently.
But money saved also means ROI lost: the champion of March 2020 does not deliver on audience engagement and valuable data insights – and these are essential for an event’s success. Enhanced virtual audience engagement. Virtual audience engagement remains one of the biggest pain points of event planners.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content