Smart Meetings

NOVEMBER 9, 2018

We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. These attendees are not casual click-throughs or passive demo audiences. Did they register for sessions online weeks in advance or make spur-of-the-moment decisions to attend this session, not that one?

Registration 203

Registration Prospect Contracts Contracts 203

Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.

Attendee 122

Attendee Audience Public Relations Online 122

The MICE Blog

JULY 26, 2021

In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. It had world-class online entertainment by Drag Taste, prominent industry and non-industry speakers, with the headline speaker Gary Vaynerchuk. To hook and WOW audiences.’ .

Social Media 162

Social Media Virtual Events Events Audience 162

Gavel International

MAY 31, 2022

Part Two will discuss cold prospecting through social selling. In CSO Insights, a survey found that nearly half of all B2B buyers investigated, researched, and looked online and in social media for solutions before contacting any salesperson. (1) Reading Time: 4 minutes (Part 2 of 3). So, what exactly is social selling?

Prospect 52

Prospect Social Media B2B Media 52

Bizzaboo

FEBRUARY 15, 2023

Fortunately, virtual event management software has rapidly evolved to help event organizers like you host unique online experiences that not only help you achieve your goals but can also entertain and delight your attendees. Virtual Improv An improv troupe offers a fun way to engage your attendees at online events.

Virtual Events 86

Virtual Events Online Sponsors Events 86

Endless Events

AUGUST 3, 2022

According to Upcomer , the online live streaming industry saw a 99% progression between April 2019 and April 2020. In this age of digitalization, we all want to live stream our events like the 2019 Coachella and hope for the highest online viewership and surpass the live music event’s 82.9 Engage and Acknowledge Your Audience.

Platform 177

Platform Consulting Audience Social Media 177

Convene by PCMA

DECEMBER 7, 2021

The move to virtual and hybrid event structures prompted me to articulate the benefits of participation differently, to dig deep for ways to say things like “online” and “webinar” without using those words and to get comfortable with messaging the tough stuff — like postponements for live events that serve industries hardest hit by the pandemic.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

JUNE 29, 2022

“Rather than scaling too fast, event platform companies increased their prices to ludicrous heights of $250,000 for a multiple-day online event with several thousand attendees,” says Will. ” “And be transparent about the process with your prospective clients,” adds Brandt.

Event Technology 194

Event Technology Technology Technology Events 194

Eventtia

AUGUST 11, 2022

Today’s attendees simply expect fully functional, 24-7 online registration so they can attend from anywhere, anytime, and on any device. A seamless online registration process will effectively eliminate potential obstacles during registration and is crucial to getting more people onboard. What is Online Registration?

Registration 62

Registration Online Attendee Prospect 62

MeetingsNet

OCTOBER 16, 2020

That was the overarching message from a panel of destination-marketing executives during an online session hosted by PlanetIMEX this week. We were able to be somewhat aggressive” in focusing mostly on prospective business that was easier to sell and to service than other prospects.

Meeting 116

Meeting Prospect Panel Technology 116

MeetingsNet

MARCH 16, 2022

A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online.

Technology 94

Technology Technology Prospect Sponsors 94

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Motivation Excellence

JUNE 7, 2024

The personal motivation for these channel partners has become to always qualify for the next event, and for some, to move up the ranks within the attendee audience to capture top-performance awards. They sought an engaging and self-funded travel incentive to reward their loyal customers and attract preferred prospects.

Incentives 130

Incentives Prospect Sustainability Production 130

Solimar International

MAY 23, 2022

They have adopted new digital habits, and changed their online behavior as a result. Today, 65% of global travel and tourism sales are made online (Statista 2021), leading digital marketing to be even more important than traditional marketing. But, what is digital destination marketing? Focused targeting. Improved measurability.

Marketing 98

Marketing Marketing Social Media Online 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website Automation SEO Social Media 111

Bizzaboo

DECEMBER 10, 2024

Live leaderboards inspire friendly competition, while social media challenges encourage attendees to share your event online expanding your reach. How to segment and qualify your leads Segmenting and qualifying leads makes it easier to identify and prioritize high-potential prospects. Doesnt sound too bad now, does it?

Automation 59

Automation Social Media Sponsors Attendee 59

Eventtia

NOVEMBER 7, 2022

Here, the event proposal’s main role is to communicate how prospective sponsors can benefit from sponsoring the event, as well as to explain the event’s concept and agenda to these prospective sponsors. and external stakeholders (prospective partners, vendors, prospective sponsors, speakers/talents, etc.). The event plan.

Proposal 118

Proposal Prospect Sponsors Events 118

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately. Read on to master audience engagement in 2024 and beyond.

Audience 59

Audience Event Apps Registration Social Media 59

Convene by PCMA

AUGUST 13, 2021

Eleven percent said they are not planning to incorporate an online element in their in-person event, citing costs (“twice the price to have it in person and virtually,” one respondent wrote in) as the main reason, in addition to an overall lack of effectiveness.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Tell us more about your audience,” Ortale said. Here’s how to make the most of where your event is being held, according to three DMO leaders.

Public Relations 99

Public Relations Sports Audience Prospect 99

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

OCTOBER 4, 2021

Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

DCI

AUGUST 11, 2022

If you’re reading this blog post – online – surely you already know that the internet is, you know, here. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. There’s nowhere online that destinations aren’t splashed across a screen.

Media 99

Media Advertising Automation Social Media 99

Convene by PCMA

JANUARY 19, 2023

If you weren’t in that room at the Greater Columbus Convention Center or watching him online, you’re in luck — he’s distilled his takeaways at danpink.com/PCMA , and I’m adding some of my thoughts about his advice. When bestselling author Daniel Pink took the Convening Leaders 2023 Main Stage on Jan.

Prospect 103

Prospect Publishing Speakers Preparation 103

DCI

NOVEMBER 2, 2021

As businesses rebound and employees continue to relocate, your online presence is more important than it ever was before. While your social media presence acts as the first digital touchpoint for most audiences, your website is your landing page to the world. 5 Reasons to Update Your Online Presence. Visual Content Builds Trust.

Prospect 64

Prospect Website Social Media Online 64

Motivation Excellence

JUNE 15, 2024

The personal motivation for these channel partners has become to always qualify for the next event, and for some, to move up the ranks within the attendee audience to capture top-performance awards. They sought an engaging and self-funded travel incentive to reward their loyal customers and attract preferred prospects.

Incentives 100

Incentives Prospect Sustainability Production 100

Social Tables

JANUARY 12, 2023

They send prospective event venues, hotels, and vendors the details of their upcoming event, and request a quote for the products or services required. Focus on building a strong online presence utilizing social media platforms with a strong visual focus, like Instagram, to showcase your work and build an online presence.

Planner 145

Planner Vendor Certification Event Planning 145

Convene by PCMA

NOVEMBER 5, 2021

The company has a long history of producing webinars and online programs. That has not been something Workiva has been able to replicate in terms of engagement online. When the Amplify conference went digital in 2020, the event was free and the number of attendees — especially global participants — and prospects increased.

Virtual Events 97

Virtual Events Registration Sponsors Events 97

Motivation Excellence

JUNE 25, 2019

Here’s what you need to know about appealing to audiences via this time-honored medium. Saturation Direct Mail: Addressing an Audience. You can send mail to audiences based on factors like their incomes, household sizes and ages. It also lets you visually map out your chosen carrier routes and ZIP codes online.

Marketing 130

Marketing Marketing Advertising Audience 130

Leonardo

JANUARY 26, 2022

Your website is an exceptional way to showcase your hotel’s individuality and put forth the best representation of your hotel online. . Bold images and video are the quickest route to evoke an emotional response from your audience – and capture that booking. . Most online travel agents do not allow non-hotel photos in your listing.

Website 96

Website SEO Booking Social Media 96

Convene by PCMA

APRIL 6, 2022

Now, we must broaden that definition to include a host of online options, including broad offerings like LinkedIn Learning. Ensure prospective exhibitors are aware of the message their absence will send to the industry. Consider redefining everything about your current event. Give more than lip service to “we’re not going back to 2019.

Retail 98

Retail Public Relations Events Regulations 98

ITA Group

JANUARY 26, 2021

This will require highly interactive and collaborative features to support audience engagement and community building as well as the investment of sponsors/exhibitors. We no longer have to jump over the hurdle of how to deliver content to our audience. Why is this event important to your company, audience and partners?

Event Technology 96

Event Technology Technology Technology Sponsors 96

Bizzaboo

JUNE 15, 2022

A user conference is designed to excite and educate clients and prospects on your product’s latest features, your company’s future roadmap, and industry trends. For others, it might include identifying potential business partnerships, meeting prospective employees, or discovering sales opportunities. What is a user conference?

Conference 78

Conference Prospect Events Vendor 78

Convene by PCMA

AUGUST 25, 2021

Project managing their organization’s first-ever virtual conference was a significant accomplishment in itself for this planner, but the end result was even more meaningful: The online event helped 7,000 acute and critical care nurse attendees “who are severely burned out and many are on the verge of leaving this industry.”

Virtual Events 98

Virtual Events Trade Show Contracts Contracts 98

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

MeetingsNet

APRIL 25, 2019

To save time, here are 21 questions to help uncover what you’re really getting from an online ticketing provider. Your event page is the first interaction you have with your prospective attendees. You can offer special promotional prices to certain members or target audiences with exclusive offers. Are free events free?

Registration 55

Registration Online Sponsors Platform 55