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We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement PublicRelations is all about storytelling and maintaining a positive brand image.
Privacy Is Changing Online Marketing – Are You Ready? By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Not at all.
Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.
As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Online donations have increased more than 12% year over year.
The move to virtual and hybrid event structures prompted me to articulate the benefits of participation differently, to dig deep for ways to say things like “online” and “webinar” without using those words and to get comfortable with messaging the tough stuff — like postponements for live events that serve industries hardest hit by the pandemic.
Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.
From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. Take some time to understand your target audience and what they want. Some businesses struggle to understand what their audience wants. Sponsorships.
While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience. On the Web.
We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement PublicRelations is all about storytelling and maintaining a positive brand image.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. By helping these services understand the meaning and context of your web content, you better enable them to deliver it to the most relevant and interested audiences.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.
When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Tell us more about your audience,” Ortale said. RELATED: Read a Fortune article on the rise of bleisure travel. Lean Into Bleisure.
Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and publicrelations agency mdg , which specializes in audience acquisition for live and online events.
It’s not enough to simply convert physical content into a virtual event or vice versa; organizers must have a deep understanding of their audience to know which content is right for physical or digital, who wants it, and when. Attendees are socially linked and highly influenced by their peers. Experiential Activations, Continued. On the Web.
We channeled our certainty into a communications strategy that would instill confidence into our audience. And while having the opportunity to learn is important to their audience, Insuretech organizers didn’t over-program their event — after so long apart, people just wanted to be together. ” (Courtesy Insuretech Connect).
Now, we must broaden that definition to include a host of online options, including broad offerings like LinkedIn Learning. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and publicrelations agency specializing in audience acquisition for live and online events.
So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.
We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement PublicRelations is all about storytelling and maintaining a positive brand image.
As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Online donations have increased more than 12% year over year.
Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and publicrelations agency specializing in audience acquisition for live and online events.
Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.
To create compelling messages with tangible meaning for our audiences — who are growing younger by the day — the time is right to rethink our approach. Make no mistake, audiences are feeling overwhelmingly positive about our industry. Listen to your audience and the answer will become clear. Promoting exhibit space to companies?
Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience. Add a voice on non-active channels.
While this is a mainstay of associations, these online communities provide a smorgasbord of ways to connect immediately — large, medium, and small groups, and subsets by industry, role, identity, and more. They can also choose to attend online and in-person events. Speak their language — don’t use jargon or outdated marketing messages.
Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.
Given how hard we’ve worked to build and maintain our credibility with the national media, it’s important to us that the journalists understand that we know them, their beat and what stories will resonate with their audience. 2.
This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.
Only in 2022 might we see those travel PR budgets return but for the foreseeable future, publicrelations efforts are building back the tourism industry with fewer resources, and that’s just the way it is. Big news for small groups. Accept the risk. It’s a trave PR reality like any other.
Additionally, privacy demands are pushing brands to get creative in an unprecedented way to build audiences, campaign lists and fill lead pipelines. Please think carefully before the employee shares or discloses information about themselves or others online. The result? Cookie policies. Privacy policies. Web hosting companies.
Rob Gard A closing event held at a historic off-site venue during the annual PRSA (PublicRelations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise.
evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. This enables more effective measurement and focus on audience segmentation — think buyer types, journey mapping, etc.
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