Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. Privacy and data collection are constantly changing, but here’s what we know so far: The more data you have, the better you can target your audience effectively. But don’t panic. Like what you see?

Advertising 245

Advertising Website Social Media Audience 245

Advanced Travel and Tourism

FEBRUARY 3, 2022

Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. The pandemic has continued to leave users skeptical of online platforms and flashy ads, so brands have had to get creative. There are chances to reach more diverse and engaged audiences. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Convene by PCMA

DECEMBER 11, 2024

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

Eventtia

MAY 20, 2022

It was entirely online. But with so many events being pushed online thanks to COVID, how does that concept work now? Take your event onto the online realm, and yeah, sure, the event’s content is there, too, but not the connection. It creates a connection between the audience and brands as viewers sit at home, taking it all in.

Virtual Events 77

Virtual Events Conference Events Banking 77

AltexSoft Travel

MARCH 15, 2021

Businesses are challenged to keep their audience well informed at the same time as inspiring them to jet-set. Content strategists will have to find new ways to entice their audiences to provide more information about themselves in a time where users are growing skeptical of having their data collected. Personalization. Special Offers.

Benefits 86

Benefits Marketing Marketing Travel 86

Stova

MARCH 16, 2023

Through real-time engagement analytics, post-event reporting, and integrations with CRM and MASs, event professionals are now able to improve event ROI, and conversions and enrich buyer data across the entire online and offline journey. In fact, it is our belief that events should be designed in the same way online funnels are designed.

Events 40

Events Technology Technology Consulting 40

Endless Events

MARCH 2, 2022

Perhaps one of the biggest perks this paradigm shift brings along is continuous audience engagement – one of the most talked-about pain points for event planners. With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days.

Platform 333

Platform Audience Sponsors Events 333