Smart Meetings

OCTOBER 11, 2021

Facilitate interaction and connection with audience members. Get attendees out of their seats, matched with prospective referral sources (which Smart Meetings has mastered), directed conversations. If you are internal to an organization, go seek out stakeholders besides your immediate department.

Speakers 264

Speakers Networking Prospect Audience 264

Endless Events

SEPTEMBER 14, 2018

If you look at the event marketing stats , organizations are investing more so than ever on these platforms. But the explosion of options has given rise to a new challenge: Which event management software is the best for your organization? What’s more, some event platforms enable event organizers to easily view metrics between events.

Management 280

Management Event Apps Platform Automation 280

Smart Meetings

APRIL 7, 2023

Because even the smallest meeting is the best place to find new leads, clients and prospects. Read More: Winning at Maximizing Virtual Audience Engagement Prep attendees by asking them to bring plenty of business cards and have their 30-second company infomercial down pat. However, there is good news.

Networking 278

Networking Events Trade Show Attendee 278

Smart Meetings

APRIL 7, 2023

Christian Savelli Hospitality industry watcher Chris Meyer, who recently returned from SISO CEO Summit Conference in Las Vegas, agreed that conference organizer executives who attended were largely upbeat even though they are looking at the same recession indicators—an inverted Treasury yield curve, shrinking manufacturing and buying power.

Travel 246

Travel Travel Banking B2B 246

Smart Meetings

JULY 26, 2022

Deciding on the right window of time says a lot to your prospective attendees: We’ve got a lot of things to share, a lot of work to do, a lot of fun to be had. There might be signs pointing hither and yon, trying to steer them where organizers want them to be. Gatherings come in all shapes and sizes. Or, you’re busy.

Automotive 246

Automotive Registration Prospect Attendee 246

Endless Events

APRIL 15, 2020

Because at the end of the day, as the name suggests, this is where your potential audience will land and, eventually, convert. Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects! Social Graphics. Source: Hootsuite/@3percentconf. Email Graphics.

Virtual Events 229

Virtual Events Promotion Social Media Events 229

DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. But you may not have noticed that as these channels have become more saturated, organic posts reach fewer and fewer users.

Organization 72

Organization Social Media Prospect Audience 72

Gavel International

JUNE 7, 2022

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. LinkedIn is not the largest social network, but it’s an audience worth noting with its specific business focus. (1). Perform due diligence to know the who and why of your ideal prospect.

Prospect 52

Prospect Social Network Contracts Contracts 52

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. Ready to get started?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Gavel International

MAY 31, 2022

Part Two will discuss cold prospecting through social selling. In today’s B2B world, prospects are savvier than ever when performing research on their own and online. The good news, however, is that 91% of prospects desire to engage with sales professionals earlier than surveys presently reflect. (6)

Prospect 52

Prospect Social Media B2B Media 52

Gavel International

MAY 24, 2022

Reading Time: 8 minutes Cold Prospecting (Part 1 of 3). Prospecting is, of course, necessary for organizations to find new business. However, prospecting is hard work. In fact, nearly half (42%) of sales professionals state that prospecting is the most challenging part of their job. (1)

Prospect 52

Prospect Healthcare Website Social Media 52

MeetingsNet

OCTOBER 1, 2021

Here are three things meeting planners can do to avoid uncomfortable, audience-deflating situations that originate from the podium. Develop strong familiarity between the emcee and your organization. The best hosts will want to get to know you and your audience as much as you want to get to know them.

Prospect 122

Prospect Audience Booking Website 122

Bizzaboo

DECEMBER 10, 2024

Event lead retrieval is the process of collecting and organizing contact information and insights about attendees who show interest in your booth, session, or product during an event. Lead retrieval apps Lead retrieval apps make capturing and organizing attendee information a breeze. Lets jump right in. What is event lead retrieval?

Automation 59

Automation Social Media Sponsors Attendee 59

Eventtia

NOVEMBER 7, 2022

It is typically created at the early planning stages of an event and can be created for several different purposes, including: Created by an event planner/event organizer for a client who is going to use the event planner business’s service. Created by an event organizer for sponsors who might be willing to sponsor the event.

Proposal 118

Proposal Prospect Sponsors Events 118

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website Automation SEO Social Media 111

MeetingsNet

MARCH 16, 2022

A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online.

Technology 94

Technology Technology Prospect Sponsors 94

Motivation Excellence

JUNE 7, 2024

The personal motivation for these channel partners has become to always qualify for the next event, and for some, to move up the ranks within the attendee audience to capture top-performance awards. They sought an engaging and self-funded travel incentive to reward their loyal customers and attract preferred prospects.

Incentives 130

Incentives Prospect Sustainability Production 130

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

MeetingsNet

FEBRUARY 29, 2024

The Speaking Industry Benchmark Report produced by AAE Speakers Bureau compiles data from both event organizers and keynote speakers to better understand the issues and trends affecting the speaker-booking process. Rising Costs Event organizers are concerned with both rising costs and attendance numbers for this year. With the U.S.

Speakers 110

Speakers Trends Booking Events 110

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. But stuffing copy with specifics isn’t always an option, nor is it best practice. Know when it’s better to be abstract.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. The better you understand your target audience, the better you can plan and host an event they deem as valuable. ? What are their pain points? Who’s the talent/speaker they’ll be willing to spend money for?

Sponsors 118

Sponsors Advertising Prospect Registration 118

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. of organizers say in-person events are their organization’s most impactful marketing channel — and webinars continue to entice attendees, the question is: How do you keep participants engaged across all event formats?

Audience 59

Audience Event Apps Registration Social Media 59

Convene by PCMA

AUGUST 13, 2021

Nine out of 10 (91 percent) held a virtual event between March 2020 and June 2021, yet only slightly more than half (54 percent) said they were successful in meeting their organizations’ objectives. Two out of five said their virtual events were somewhat successful, and 6 percent said they were unsuccessful. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Traveler's Q

SEPTEMBER 21, 2023

Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience.

Automation 130

Automation Promotion Audience Events 130

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president. “At

Public Relations 99

Public Relations Sports Audience Prospect 99

Endless Events

APRIL 26, 2019

A good AV company will help you determine if prospective venues fit your needs and vision. After brainstorming all of your key points, I recommend organizing your thoughts into different categories using a Mind Mapping tool. Are you planning to have a singer come down the aisle to surprise and delight your audience?

Vendor 267

Vendor Events Preparation Venue 267

Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

SEPTEMBER 5, 2023

Event promotion is the art and science of elevating an event’s visibility and appeal to a target audience. Ask partner organizations to share the event and opportunities with their members. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Let’s get started!

Promotion 98

Promotion Registration Prospect Social Media 98

Convene by PCMA

JULY 15, 2024

Humans are still critical to engineer prompts and identify when the output is inaccurate or falls short — including tone and terminology that doesn’t align with the industry, audience, or message. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

OCTOBER 4, 2021

Only 30 percent of attendee organizations are likely to restrict travel due to the Delta variant. Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept. Smaller events present an opportunity to focus on quality over quantity.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Bizzaboo

AUGUST 1, 2022

More and more event professionals and marketing teams are turning to webinars to engage prospects, customers, and even employees in a more cost-effective way. Here are eight common ways organizations use webinars to engage prospects and customers or build more tight-knit teams. Is your organization finalizing M&A activity?

Prospect 98

Prospect Virtual Events Certification Production 98

Convene by PCMA

NOVEMBER 24, 2021

3 at the Hyatt Regency Hotel in Arlington, Virginia, looked very different than previous versions, it was kicked off with a rapid-fire session that has been a mainstay of the event over the years: Organizer Sam Lippman starts the clock and challenges himself to share five industry trends in five minutes.

Trends 105

Trends Virtual Events Events Automation 105

Bizzaboo

JUNE 14, 2021

If you’re organizing an event takes place in an eco-friendly event venue, then providing reusable water bottles for event attendees can be a great option to bring one of the themes of your event together. From branded hand sanitizer spray to exercise products, the products you choose to put in your swag bag will depend on your audience.

eCommerce 105

eCommerce Fashion Prospect Events 105

Convene by PCMA

JANUARY 19, 2023

Whatever Media Group) Michelle Russell A challenge for many multi-day conference organizers is how to keep attendees until the end. As someone who gets satisfaction out of crossing things off my to-do list, I like the prospect of documenting that I’m still chipping away at my list even if I can’t yet draw that line through an item.

Prospect 103

Prospect Publishing Speakers Preparation 103

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I That’s why I will continue digging deeper into the audiences served by events: Are they passionate about their profession? Are they focused on advancing their standing within their organization? What makes them tick?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98