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How to Diversify Your Social Media Strategy for Events

Convene by PCMA

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. Paid and organic alignment.

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11 Actionable Virtual Event Marketing Ideas

Endless Events

It’s important that the event owners and members of the organization make it clear why their event will be magical and worth attending. You can also get in touch with your audience before, and further develop that sense of community that is so paramount. But on the other hand, you still need to keep your target audience in mind.

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Bridging the Gap Between the C-Suite and the Destination’s Facebook Page: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 246
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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Do these changes spell the end of digital advertising? Not at all.

Marketing 200
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5 Lessons From the ‘Wicked’ Movie Marketing Campaign

Convene by PCMA

While the Wicked refresh reinvigorated interest from the Broadway musical loyalists by staying true to the source material and paying homage to its original stars with movie and press tour cameos, the marketing campaign went full throttle to attract new audiences. Broaden the audience with strategic partners. Be everywhere.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

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Event Predictions for 2025

Convene by PCMA

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.