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If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. Paid and organic alignment.
It’s important that the event owners and members of the organization make it clear why their event will be magical and worth attending. You can also get in touch with your audience before, and further develop that sense of community that is so paramount. But on the other hand, you still need to keep your target audience in mind.
We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement PublicRelations is all about storytelling and maintaining a positive brand image.
By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Do these changes spell the end of digital advertising? Not at all.
While the Wicked refresh reinvigorated interest from the Broadway musical loyalists by staying true to the source material and paying homage to its original stars with movie and press tour cameos, the marketing campaign went full throttle to attract new audiences. Broaden the audience with strategic partners. Be everywhere.
In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.
We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement PublicRelations is all about storytelling and maintaining a positive brand image.
In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. Fundraising.
When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key.
Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.
Humans are still critical to engineer prompts and identify when the output is inaccurate or falls short — including tone and terminology that doesn’t align with the industry, audience, or message. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). or “which topic clusters are resonating with my audience?” Don’t you dare!
In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). or “which topic clusters are resonating with my audience?” Don’t you dare!
He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?
Only 30 percent of attendee organizations are likely to restrict travel due to the Delta variant. Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept.
From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. Take some time to understand your target audience and what they want. Some businesses struggle to understand what their audience wants.
We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting.
But in a world where people spend less than 10 seconds reading an email and are skeptical of generic promises, it’s critical that copy taps into the true, unique benefits and motivations for every audience segment — and compels action with just a few powerful words. “I Are they focused on advancing their standing within their organization?
We channeled our certainty into a communications strategy that would instill confidence into our audience. And while having the opportunity to learn is important to their audience, Insuretech organizers didn’t over-program their event — after so long apart, people just wanted to be together.
As a result of a marketing campaign that constantly evolves to reflect market forces, the shifting media landscape, and changing audience behaviors, IBIE’s attendance has continued to grow over the last few editions — including at its most recent event, Sept. Robust influencer marketing activities. An adaptable event brand.
Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and publicrelations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.
Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. The trick is to embrace the abstract, while avoiding trite phrases or losing connection to the industry or audience’s pain points.
I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. (Courtesy of International Housewares Association). Kimberly Hardcastle-Geddes. Don’t let perfect be the enemy of good.
A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?
We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement PublicRelations is all about storytelling and maintaining a positive brand image.
We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.
Highlight the organization behind your show and any societies or affiliated associations involved with it. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust. (See “Benefits Over Features” below for more.) Go with the crowd. Make it certifiable.
With groups like the PublicRelations Society of America and Hospitality Sales and Marketing Association Internationa l handing out awards each year, destination marketers need to keep their eyes open for applications and submissions. And it certainly didn’t hurt her career.
The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . The post So What Are The Best Lifestyle Media For Your Travel Angles?
When considering our role in fostering sustainability, event marketers and show organizers often target the low-hanging fruit: reducing or eliminating paper and plastic, instituting recycling programs, donating leftover food and supplies, and maybe even minimizing emissions by working with local vendors. Let’s think outside the recycling bin.
this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I
Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Bring your audience behind the scenes. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. Embrace nostalgia.
In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. Our audiences’ personal values have the potential to impact event attendance in other ways, too. But that option may not work for audiences of the future.
Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.
In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.
of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! According to The state of in-person B2B conferences report , 80.4%
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. Event organizers can list and promote their events and view sales and statistics.
Fulvi has served as president and CEO since 2018, when he joined the organization from VisitPITTSBURGH. In his new role, Mack will manage publicrelations and communication efforts for VSL, targeting local, national, and international media sources. Fulvi will join Arrivalist as chief sales officer upon his departure.
The pandemic slump is a thing of the past, even when it comes to international audiences. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Invest in data tools and resources to get an accurate understanding of current international markets, audience segments, and demographics.
Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Plan with purpose. Execute the best ideas.
Influencer marketing enables you to: Reach younger audiences. Influencers are deeply embedded in digital culture, providing a direct channel to audiences who cannot be reached as easily through traditional marketing channels, like Gen Z and millennials. Find a more qualified, new audience. Add a voice on non-active channels.
Selena Coles Visit Williamsburg has named Selena Coles as its new publicrelations specialist. Coles’ responsibilities include media relations, promoting Visit Williamsburg’s initiatives and attractions to a global audience, and collaborating on developing strategic communications plans.
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