Advanced Travel and Tourism

OCTOBER 21, 2021

SEO (or search engine optimization) is all about organic search traffic. There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs.

Audience 246

Audience SEO Advertising Social Media 246

Convene by PCMA

NOVEMBER 28, 2022

As part of our Events Industry Forecast , Convene asked Sara Fellows, director of social media at mdg, to pick which social-media channels she thinks are best for promoting events. User statistics came from Sprout Social.). Here’s what she had to say. Instagram. 2 billion monthly global active users.

Social Media 105

Social Media Media Organization Platform 105

Endless Events

JULY 6, 2020

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Dana Communications

AUGUST 20, 2024

They connect with a local travel influencer known for giving their audience authentic reviews and experiences. According to DigitalMarketingInstitute.com , 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on social media. Who is their audience?

Social Media 246

Social Media Audience Media Communications 246

Bizzaboo

JANUARY 6, 2025

Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. Understanding the Dynamics of Conference Management What is Conference Management?

Conference 105

Conference Management Automation Social Media 105

Smart Meetings

JUNE 21, 2021

While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. Speakers should also be diverse and reflect the audience’s makeup, keeping in mind that online events tend to attract an international audience.

Online 328

Online Attendee Speakers Social Media 328

Endless Events

FEBRUARY 22, 2019

Will this improve the quality of the event you’re organizing? It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Event gamification comes in many forms and has the power to transform your event into one that delights your audience. But, does this really work?

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Smart Meetings

MAY 31, 2022

After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. And speaking of social media, don’t overlook this now-old friend.

Meeting 306

Meeting Social Media Trade Show Technology 306

Endless Events

OCTOBER 18, 2022

Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. These may include: Social media. Establish themselves as thought leaders in their industry.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

FEBRUARY 22, 2022

Make audience input easy. During the registration process, ask people what they expect or want to get out of their attendance; allow audience members to submit questions to speakers in real-time using question boxes or chat functions; use feedback tools to capture audience input at various points during and after the event.

Social Media 246

Social Media Remote Online Audience 246

Endless Events

APRIL 24, 2018

Check out the epic resources mentioned in this episode: How To Engage Your Audience – #EventIcons Episode 87. Audience Interaction Blog. Audience Response App. Brandt Krueger of Event Technology Consulting ( @BrandtKrueger ). Interactive Meeting Technology, LLC. 73 Questions with Anna Wintour. 8 Mile (Movie). SocialPoint.

Audience 189

Audience Trade Show Consulting Technology 189

Endless Events

JANUARY 19, 2021

As the Director of Events for the Social Media Examiner , Phil was also faced with a brand new set of challenges once the pandemic hit. As we mentioned above, the folks at Social Media Examiner aren’t new to this virtual event space. Content For Virtual Events: The Audience. This Is Where We Are.

Virtual Events 348

Virtual Events Speakers Events Social Media 348

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Users want their content to feel organic, not targeted. Of course not! We said what we said.) you’d be correct.

Social Media 241

Social Media Advertising Trends Media 241

Smart Meetings

MAY 24, 2021

For example, they allow you to reach a wider audience at a much lower cost. Luckily, there are other analytical tools event organizers can use to find out how well their event performed. After all, that is the reason you are organizing the event in the first place. Social Media Metrics.

Virtual Events 312

Virtual Events Social Media Online Registration 312

Endless Events

NOVEMBER 23, 2020

Because audiences are participating from home, it’s easy to get sidetracked by the dog or the mailman. People weren’t any less excited about bands streaming tiny desk concerts or magicians giving them a free show through their social media channels. Look, content matters – a lot. Gamification Wins.

Attendee 358

Attendee Virtual Events Audience Entertainment 358

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.

Audience 149

Audience Speakers Attendee Virtual Events 149

Smart Meetings

AUGUST 31, 2021

In June, organizations across America were excited about the return of in-person events, and the enticing potential of hybrid events. Community standards: Not only from place to place from organization to organization, different groups of employees have a different comfort level with the risk/reward calculation for live gatherings.

Regulations 351

Regulations Virtual Events Planner Technology 351

Smart Meetings

MARCH 4, 2019

For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Endless Events

APRIL 8, 2022

What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

JUNE 15, 2022

By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Let’s rewind to 2004.

Social Media 98

Social Media Media Tourism Tourism 98

Endless Events

SEPTEMBER 16, 2020

Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. One of the most glaring hybrid event mistakes planners incur is ignoring the virtual audience (more on that later). Both audiences will thank you!

Rehearsal 358

Rehearsal Virtual Events Audience Sponsors 358

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. A distinct creation and deployment plan will reach your audience where they spend the most time online. You need watchers to take action in a way that benefits your organization and meets your end goals. Social Media Videos. Amazon Fire Stick.

Marketing 246

Marketing Marketing Social Media Advertising 246

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept.

Social Media 98

Social Media Media Platform Audience 98

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. There are chances to reach more diverse and engaged audiences.

Trends 245

Trends Marketing Marketing Social Media 245

Endless Events

APRIL 23, 2021

Not to mention how much of an asset it can be for the organization internally! Think about it: you’re now going to great lengths to provide virtual and hybrid audiences with broadcast-quality videos. If you listen closely, every Social Media Manager within a 500-mile radius has sighed in joyous relief.

Events 316

Events Social Media Virtual Events Audience 316

Endless Events

MARCH 22, 2018

From event apps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Event apps are often designed as a holistic approach to organizing and engaging event attendees. And that trend is expected to continue in 2018.

Networking 251

Networking Planner Attendee Social Media 251

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. What made your audience fall in love with your brand? Why does your audience want to attend this event? Since your audience isn’t limited to a single location, small online events can increase your overall reach. People are aching for events. Ask yourself: Who are you?

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Endless Events

MARCH 29, 2021

How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. How can you recreate that for the virtual audience?

Attendee 358

Attendee Audience Online Events 358

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically. As a result, social media is a fantastic place for destinations to reach past, current, and future visitors through UGC campaigns.

Benefits 246

Benefits Marketing Marketing Social Media 246

DCI

JUNE 20, 2023

In today’s digital age, social media has become an integral part of our lives. As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. So, how can you make your social media marketing accessible?

Social Media 86

Social Media Media SEO Publishing 86

Endless Events

JUNE 10, 2022

In this blog post, we will explore why you need to have follow-up meetings, followed by what to do during those meetings and how to organize them to get the greatest impact. Survey Your Audience To Get Post-Event Feedback. The fastest and easiest way to survey your audience is during the event itself. Social media.

Meeting 348

Meeting Sponsors Audience Events 348

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

NOVEMBER 16, 2018

Handling everything from catering to scheduling activities, the program administrators organize all the fine details of the event. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. Engaging with audience and media. Creative Committee.

Event Planning 325

Event Planning Social Media Events Trade Show 325

Endless Events

JULY 5, 2018

According to International Meetings Review, a small poll in 2017 found that almost half of event organizers aren’t considering virtual attendance for their events. They need to be comfortable looking straight into a camera, rather than at an in-person audience. And you can boost audience numbers, without needing to hire a larger venue.

Speakers 240

Speakers Social Media Audience Events 240

Endless Events

JANUARY 6, 2020

. “10 years ago no one would ever have said, we’re going to have a conversation about whether or not live streaming is taking away tickets from my audience. And I think it’s because of the equality and compression specifically too” How Social Media Shaped A Decade of Technology. Conclusions.

Technology 262

Technology Technology Social Media Events 262