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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.

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In Search of Better Event Structure and Programming

Convene by PCMA

For example, add some of that expo flair to some of the seminar rooms — not necessarily sponsors selling things, but making it an engaging concept, maybe using the sponsor’s technology or something like that [during the session]. What I’d really like to see is more of an engaging classroom setting, not traditional classrooms.

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MICE professionals

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Transforming Your Events Business Model

Convene by PCMA

At Convening Leaders 2023 in Columbus, Ohio, I moderated a Convene Live panel conversation, “How Event Models Can Transform Traditional Business Models,” with three event professionals who shared how they have successfully incorporated digital strategies in their events portfolio. They are two distinct audiences. “We

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Bounce Back Stronger: Analyzing and Learning from Event Failures

Bizzaboo

Prevention strategy: Select a venue that aligns with the event’s objectives and audience size. Prevention strategy: Develop a comprehensive marketing strategy that targets your desired audience through the right channels. Failure to Engage the Audience An event’s success is about not just execution but also engagement.

Logistics 103
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Discover 10 Event Invitation Examples That Earn RSVPs

Eventtia

Whether you are hosting a simple virtual meeting or a complex, in-person event, a great event invitation to capture the attention of your audience is crucial. Target your audience: Not everyone on your mailing list may want to join a trade show, and not everyone who attends a trade show is a potential customer for the exhibitors.

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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

Place sponsor branding on interactive social media challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.

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20 Types of Corporate Events You Should Know About

Social Tables

To prospect: Community networking events, membership drives, and corporate open houses can help businesses locate new prospects and expand their audience reach. Business seminars Seminars are smaller programs that provide attendees with training or valuable information regarding a particular topic.

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