Smart Meetings

DECEMBER 26, 2024

An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.

Organization 245

Organization Trade Show Education Certification 245

Endless Events

AUGUST 4, 2021

One of the hottest topics in the events industry nowadays is hybrid and virtual audience engagement. But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. Audience Response Systems Are Not New.

Audience 317

Audience Event Apps Technology Technology 317

Endless Events

AUGUST 7, 2020

?? The Best of the Best: Two Audiences: The Ins & Outs Of Hybrid Audience Engagement. Hybrid events = two audiences. Two audiences = lots to engage! (9-minute Having two audiences that behave in different ways is going to be a challenge! Industry News: IMEX America 2020 Cancelled: Let’s Talk About It. ?

Audience 317

Audience Virtual Events Online Social Media 317

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. They can bend their corner of social media to their will, and when that coincides with yours, you can reach more people and stand out in your niche.

Audience 263

Audience Registration Social Media Events 263

Smart Meetings

SEPTEMBER 27, 2018

How can planners help presenters compete with the ubiquity of handheld devices? One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Take notes.

Audience 263

Audience Social Media Attendee Platform 263

Endless Events

MARCH 22, 2018

Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. When it comes to event planner networking ideas, it can be difficult to find new and exciting ways to effectively bring the right people together. Technology is starting to play a big role in event planner networking.

Networking 251

Networking Planner Attendee Social Media 251

Smart Meetings

MARCH 18, 2025

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? To stand out, clearly communicate what makes your product or service unique.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Endless Events

JULY 6, 2020

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. These tools have been used and harnessed by event planners for years now, so no point in dwelling on that in particular.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Endless Events

MAY 20, 2022

While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? F&B / Catering.

Social Media 348

Social Media Virtual Events Events Audience 348

Endless Events

OCTOBER 16, 2019

We’re getting down and dirty with event social media today! As you already know, we live in a day and age where people communicate more through social media channels than any other platform. So, as an event planner, it’s extremely important that you stay up to date with technology. So off we go.

Social Media 166

Social Media Media Platform Events 166

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard. Gamification should help planners achieve their event goals.

Platform 317

Platform Sponsors Social Media Events 317

Endless Events

MARCH 24, 2022

Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs. Engagement KPIs.

Platform 334

Platform Sponsors Events Social Media 334

Endless Events

NOVEMBER 23, 2020

Arguably one of the biggest pain points for planners, driving engagement isn’t quite as hard as one might think. Back before virtual events were the norm, planners already dabbled in event apps. Because audiences are participating from home, it’s easy to get sidetracked by the dog or the mailman. Gamification Wins.

Attendee 358

Attendee Virtual Events Audience Entertainment 358

Endless Events

SEPTEMBER 16, 2020

Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. Both audiences will thank you!

Rehearsal 358

Rehearsal Virtual Events Audience Sponsors 358

Smart Meetings

APRIL 4, 2025

Why Personalization Drives Results Meeting planners and corporate event organizers face tremendous pressure to create memorable experiences. Sustainability as a Value Proposition Meeting planners view sustainability as a primary factor when planning events. Generic proposals no longer suffice in this environment.

Proposal 130

Proposal Prospect Booking Sustainability 130

Smart Meetings

MAY 31, 2022

After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. And speaking of social media, don’t overlook this now-old friend.

Meeting 306

Meeting Social Media Trade Show Technology 306

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Whether event planners intentionally design them or not, attendees will have had an experience at an event. Increase your presence on social media.

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

MAY 5, 2022

And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Planners can even plan on going completely paperless. Event Technology Provides Analytics & Data.

Event Technology 317

Event Technology Technology Technology Benefits 317

Smart Meetings

AUGUST 31, 2021

The result is a chaotic, volatile environment in which meeting and event planners are struggling to optimally balance their meeting objectives with attendee preferences and safety, constantly changing guidance from the CDC and local government rules restrictions. What are planners to do? It’s a win/win,” she says. Hybrid Events.

Regulations 351

Regulations Virtual Events Planner Technology 351

Endless Events

APRIL 23, 2021

Event planners are often too busy with the actual event to even worry about what will happen next. Video has always been a powerful marketing device for event planners, but now that pretty much every event session takes place in this format, planners should spend some extra time considering how much value can be extracted from it.

Events 316

Events Virtual Events Social Media Audience 316

Endless Events

APRIL 8, 2022

Since the pandemic, many planners have started playing with using pre-recorded sessions rather than live and offering event content on-demand. What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. Event Planners Have Less On Their Plate. Why asynchronous events?

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

MAY 16, 2022

They claim that event planners should take note. After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, social media presence, and audience engagement. The two audiences do not have the same experience, but they have an equal footing.

Audience 317

Audience Events Online Planner 317

Endless Events

JULY 10, 2020

Today, we’ll begin by addressing questions related to hybrid events that most planners considered at least a couple of times. Well, very simply put, a hybrid event is an experience that brings together people at a physical venue, where everything is taking place, with a virtual audience. Do I Have To Plan Two Different Events?

Virtual Events 347

Virtual Events Events Audience Rehearsal 347

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149

Audience Speakers Attendee Virtual Events 149

Endless Events

APRIL 28, 2020

Even though virtual events are set to become the new normal, not many planners have experience with this paradigm. Because planners and companies aren’t sure which way is North right now, it’s easy to disregard the things that could make or break the virtual experience for everyone involved. 1 PowerPoint Heavy Content.

Virtual Events 349

Virtual Events Rehearsal Sponsors Events 349

Smart Meetings

FEBRUARY 22, 2022

Make audience input easy. During the registration process, ask people what they expect or want to get out of their attendance; allow audience members to submit questions to speakers in real-time using question boxes or chat functions; use feedback tools to capture audience input at various points during and after the event.

Social Media 246

Social Media Remote Online Audience 246

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

Events 317

Events Social Media Audience Planner 317

Endless Events

JANUARY 19, 2021

As the Director of Events for the Social Media Examiner , Phil was also faced with a brand new set of challenges once the pandemic hit. As we mentioned above, the folks at Social Media Examiner aren’t new to this virtual event space. Content For Virtual Events: The Audience. This Is Where We Are.

Virtual Events 348

Virtual Events Speakers Events Social Media 348

Smart Meetings

MAY 17, 2021

Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. That should be the guide for determining the experience as a planner. What is the experience you would prefer as an attendee?

Speakers 299

Speakers Social Media Sponsors Communications 299

Smart Meetings

MARCH 4, 2019

For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. What made your audience fall in love with your brand? Why does your audience want to attend this event? Source Event Sponsors One of the biggest hurdles for event planners is cost. 60% of business leaders and 80% of marketers believe that events are critical for success.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

OCTOBER 12, 2020

Patterns of consumption have indeed changed drastically when compared to a pre-social media world. So planners everywhere are wondering – how can I combat webinar fatigue? In short, if someone belongs to your target audience, they’re more likely to pay attention and want to stick until the end.

Virtual Events 339

Virtual Events Audience Speakers Attendee 339

Endless Events

APRIL 1, 2022

However, event planners still struggle to secure long-lasting relationships with event sponsors. Finding, pitching, and keeping event sponsors is not a gamble – it’s a process that event planners need to carefully prepare for. Choose brands that share their core values with your audience. Think about your attendees.

Sponsors 296

Sponsors Proposal Events Preparation 296

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Let’s rewind to 2004.

Social Media 98

Social Media Media Tourism Tourism 98

Endless Events

NOVEMBER 24, 2021

If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event. Nothing more, nothing less!

Technology 334

Technology Technology Event Technology Virtual Events 334

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept.

Social Media 98

Social Media Media Platform Audience 98

Social Tables

JUNE 17, 2021

As an event planner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in.

Planner 148

Planner Marketing Marketing Social Media 148