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Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
Sustainability is a hot-button issue for consumers around the globe. There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Sustainability doesn’t have to be complicated or expensive, either. Communicate Your Commitment to Sustainability.
Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters. Across the more than 70 sessions, audience participation was encouraged.
The challenge is designing events that speak to the needs of an audience that changed over the last three years. When considering audiences who historically couldn’t physically or financially attend, the idea of a hybrid event comes into play again. Ask and Deliver: “Ask your audience what they prefer,” said O’Grady.
Sustainability isn’t going anywhere. Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! So, what does it even mean to be “sustainable”? Why Become Sustainable? . Go Paperless.
Have you heard about the Sustainable Event Awards? It’s probably old news to you that sustainability is a topic we love discussing. It’s not just about how to plan sustainable events. And that’s exactly where the Sustainable Event Awards come in. The Road To The Sustainable Event Awards.
From leveraging data analytics to embracing personalization, sustainability, and optimized campaign techniques, these approaches will help you capture more business while demonstrating clear value to stakeholders. Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms.
As such, they’re the dominant audience at corporate events and conferences. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. Event Technology Supports Sustainability. But face-to-face events, too, can be more sustainable thanks to the benefits of event technology.
The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Active people in the event platform each hour.
We are beyond the halfway point as an industry in prioritizing sustainability, if you go by the 14th Global Forecast from Amex GBT Meetings & Events forecast. Nearly double the percentage of Meetings Market Survey respondents — 60 percent vs. 31 percent in 2023 — are including sustainability requirements in their RFPs.
Your message goes straight to your audience. Personalization Potential : Todays email platforms let you tailor content to individual preferences, ensuring your message feels personal and relevant. Sustainability Messaging Guests today care deeply about sustainability. Share tips for greener travel.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience.
California innovators are actively inventing a more sustainable future in and out of the ballroom. It is a model for a sustainable economic future. Let’s look at the legacy of sustainable innovation, where it is going next and what it means for meeting professionals. Sustainable Meeting. A Green Legacy.
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.
Are you able to keep your audience’s private information secure before, during, and after the event? Sustained Engagement Should Be Your Focus. For many in the industry, connecting with audiences is something that happens only when an event is about to launch. Grab it here ! The Lowdown on Event Tech Security.
Bern’s positioning as a leader in the energy and environmental sector, and its easy accessibility within Switzerland and from neighbouring countries, make it the most suitable city to host the Swiss Sustainability Forum. Due to the positive response to the topic of sustainability and the growing demand, this year it will be a three day event.
They go over the recent changes in the events industry, ROI metrics, diversity and inclusivity, sustainability, and her favorite resources for event planners. ” And last but not least, virtual audience engagement. A formula that works really effectively is 20% pre-prepared content and 80% open-ended audience engagement.
We’ve broken them down by overall event KPIs and KPIs for sessions, creative, budgeting, and sustainability. . These are technically two KPIs for event strategy, but they’re both valuable metrics for audience engagement. Letting something slip through the cracks is easy, so you need to track everything in an event platform.
Convene 4 Climate attendees participate in a challenge workshop designed to come up with actionable tactics to accelerate the business events industry’s shift to sustainability. The program for the inaugural PCMA Convene 4 Climate, held Oct. In other words, the message was: Lets get down to business.
Events can be a powerful tool for delivering sustained engagement when they are considered as part of a series, with each individual function feeding into an invaluable central pool of content and audience data. Regardless of the format—virtual, in-person or hybrid—each brings important value to audiences. Desire to Connect.
Can we solve the audience engagement challenge once and for all? In 2021, we saw huge investments in event platforms as well as many notable acquisitions. The guide explains just how creative event planners can get with this event model and how to blur the boundaries between the in-person and the virtual audiences. Remote Work.
A new ETC campaign “Open up to Europe” has recently started to run across Euronews’ TV and digital platforms, and aims to support the reopening of European tourism and boost travel confidence this summer. Euronews is available in 15 languages and has a strong and growing presence on digital platforms. Over 32M of them are in Europe.
Sustainability by definition is meeting the needs of the present without compromising those of the future. While several years ago that may have been true, new technology has made it much easier and less costly to implement sustainable practices at events.
After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. L’Italian cautions planners to avoid rushing to commit to a platform before a strategy is set. The biggest, No.
Breaking down the company’s recent sustainability strategy International exhibition and convention center ExCel London is a carbon-neutral venue and an advocate for the path towards green meetings. Recently, the company debuted a comprehensive sustainability strategy. At over 100,000 sq. In 2022, the center was the first U.K.
You just need to hook up sound and audio to your event technology platform and share your content virtually. The switch to local events is better for sustainability because attendees don’t have to travel as much. You only get to see your audience once a year and need to make an impression to move the needle.
If you’re going all-in on sustainability as a brand strategy, you need a venue to help you go green. Sustainability is a big buzzword, so plenty of venues can accommodate sustainable options. If your venue doesn’t usually do sustainable events, ask them to make simple swaps. Sign Contracts That Further Your Event Goals.
Its 2021 DestinationNEXT Futures Study points the way for these destination organizations to rebuild their visitor economies while creating “more sustainable destinations and enriching their communities.”. Sustainable development: destination and product development to marry people, planet, profit and policy.
Mark is the CMO of Airmeet , a leading virtual and hybrid event platform. As soon as you stop, you will be in sustain mode. What happens after sustaining? Sustaining. Sean asked, “How do we use virtual platforms to encourage in-person attendance?” . As a business, you can never not be adapting.
California innovators are actively inventing a more sustainable future in and out of the ballroom. It is a model for a sustainable economic future. Let’s look at the legacy of sustainable innovation, where it is going next and what it means for meeting professionals. Sustainable Meeting. A Green Legacy.
So why not be the one who takes the first step into more engaging, sustainable events that can connect thousands of people from around the world at lower costs and increased flexibility? In the process, you’ll also want to define your target audience clearly, since this is a stepping stone for many aspects of planning and execution.
How can you be sure the audience will have the necessary speed and quality of WiFi? While this will depend on the tech-savviness of your audience, the answer is probably not. Audience engagement and fatigue were probably two of the biggest reasons why virtual events didn’t become more popular in the past. Communicate!
It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. However, communities are no longer sustainable with a traditional, in-person-only, model that associations use. In an all-virtual world, event platforms became the new venues. Step 1: Setting Up Your Event Community.
Hybrid Events Are More Sustainable. Sustainability is more than a trend; it’s an important value that has turned into almost a moral imperative to pay attention to. The single biggest thing event planners can do to make their events more sustainable is go virtual. Increased Audience Reach. Let’s explore!
Over 175 media, content creators, marketers and big-name brands came together to collaborate and discuss the state of sustainable tourism. Sustainable tourism is a practice that counteracts the social and environmental impacts associated with travel. Let’s Get Political. Consider History of the Land.
Understand Your Target Audience: Who Are Meeting & Event Planners? Whether its a premier location, personalized service, innovative technology, sustainable options, or a collaborative partnership mindset, your value proposition should resonate with their professional goals.
She went on to guide the audience through a few practices centered around three pillars: mind, body and breath. A former planner herself, she told the audience that she has been in their shoes, at their desks, doing the same work they do now; the self-care mindset she introduced to the audience is one tailored for them and the job they do.
Expo 2020 Dubai is an investment in a sustainable, resilient and diversified economy that will spur broader economic impact in key sectors—including construction, transport, storage, communications, travel, tourism, hospitality and business services—in the UAE, the wider region and beyond,” Nagdev said.
Your voice will play a huge role in keeping the audience engaged and coming back to you. An audience that signed up to this particular virtual event because they want to learn more about a certain topic, acquire skills, and be on the receiving end of a valuable experience. What audience are you addressing? Why are they there?
As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. What is storytelling in sustainable destination and tourism marketing? With a global portfolio of projects, we are dedicated to developing, managing, and promoting sustainable tourism destinations.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.
2020 Virtual Event Trend: A Continued Focus on Sustainability. Sustainability cannot be an afterthought. Event registration platforms and management software hold a goldmine of information for hackers. Not only can this save planners time but also is more sustainable. Cyber Security . This is a huge mistake!
As producers of events across the world, we have a front-row seat on how brands are bringing their marketing strategies and purpose-driven initiatives to life and witnessed how these two are capturing hearts and minds of audiences, capitalizing on evolving trends and inventing new ways to connect. Cause-related marketing at events isn’t new.
Why you need to track audience engagement with your event’s ‘why’. As we dive into this article, you’ll notice that we mention sustainability quite a bit. A great experience is a platform for forming new or deeper personal connections and fostering a sense of community. How to use the event’s purpose to fuel the structure.
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