This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It’s high time we talk about virtual audience engagement. From the choice of platform to the intricacies of re-enacting the in-person experience, planners have their plates full. And perhaps the biggest concern of all lies in the fact that engaging virtual audiences is hard. Nurture Your Audience. So let’s get learning!
Event platforms took the events industry by the storm. He says: down with third-party event platforms! He says: down with third-party event platforms! Event platforms unquestionably satisfy event planners’ needs, but are they really the only way to go forward? Third-Party Event Platforms Rule The Industry.
Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform. After all, in a world where there are more than 100 virtual event platforms , it’s sometimes hard to separate the wheat from the chaff. Virtual Event Management Platforms.
However, there are still quite a few misconceptions flying around regarding the differences between a virtual event platform and a virtual event production company. And the same goes for your virtual event platform – much like the nails, there’s no way you can throw a virtual event without one. To do this, you’ll need some nails.
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The 22 Best Event Platforms To Use In 2022! The result?
As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions event planners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022. They want to help planners go beyond Zoom calls.
The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Usage rate of each event platform features.
Most have multiple impairments, and that includes the audience and the speakers. Look at everything from the attendee perspective, reviewing your platforms and your registration site. Many in the oldest demographic are comfortable with texting and going to websites for information. Is it tabbable?
That’s where virtual event platforms come into play. For virtual events, the event platform is the venue. If you’re hosting an online event, here’s what you need to know about virtual venues: What is a Virtual Event Platform? A virtual event platform is software that lets you host events virtually. So, where do you start?
For example, they allow you to reach a wider audience at a much lower cost. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. A key performance indicator (KPI) that can help analyze event success is the number of visits you have on your website after the event.
Choose brands that share their core values with your audience. Use sponsorship platforms, such as Sponseasy , SponsorMyEvent , or SponsorPitch. Is it increased brand exposure, lead generation, or data insights into your audience? . Highlight your USPs (unique selling points) and give insights into your event’s audience.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.
Keeping your audience engaged will be one of the hardest tasks associated with putting together a successful virtual event. Your content will be pivotal in assuring you hook the attention of the audience. Failing to take into consideration the technical aptitude of your audience is up there with the most common virtual event mistakes.
A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Event marketers understand that their community members need to have a chance to interact with their brand year-round, and that’s where event platforms come into play. Website (B2B blog).
Understand Your Target Audience: Who Are Meeting & Event Planners? With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media.
Not with enthusiasm, but with a sense of duty and obligation to ourselves, our industry, and our audiences. Unless you want your entire audience to be clamoring for refunds, stop slacking off and start planning. 1 month out : the event website should go live by now. 1 month out : the event website should go live by now.
So let’s give your audience what they want. If you’re just starting out, you can create event communities on platforms like Facebook and Slack. These platforms enable businesses to grow tight-knit communities and allow users to share content. Event platforms like Eventbrite are also popular.
Some only utilize one platform and stop there. A distinct creation and deployment plan will reach your audience where they spend the most time online. For most people, those places include video platforms. Types of Video Marketing Platforms. Let’s look at some of the most common platforms and why they work.
. “I did this just last week, an event here in the UK that I was speaking at, where the organizer didn’t have a Q&A software, but I wanted to use that to engage with the audience. So, you don’t have to dive in with both feet, you don’t have to dive in with a ton of money” Audience Engagement Technology.
So consider including pop-up ads and banners promoting your sponsors to your event platform and your live-stream. They can redirect the attendees to the sponsor’s website or a specific page, thus offering the latter those sweet, sweet leads. Use Your Registration Platform. Include The Sponsors In Your Content.
Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Marketers can keep up by pivoting into other ways of collecting information from their audiences. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers.
In addition to our training courses and really trying to serve the needs of a lot of our niche audiences that we really can’t serve all of them at our live events” The Planning Process For A Virtual Event. And she will then make sure that it gets up on our website. How can we ensure a virtual audience stays engaged?
You can create a podcast that features your audience, speakers, and sponsors as a new way to sell sponsorship slots and stay relevant. We break down each step of creating a podcast along the way so that you can use podcasting as a new revenue stream for events and offer even more value to your audience. A great solution? Don’t worry.
Is it when your attendee walks through the doors of your venue or logs on to your virtual event platform? What pages do you want to showcase on your event website? Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day.
However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.
Reposite , an AI-powered supplier-sourcing platform, streamlines the planning process with a curated database of more than 35,000 group-friendly offerings, robust request for proposal (RFP) creation tools, and AI-powered quote matching solutions. All of these things that take time goes away.”
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: The more turnkey streaming engagement platforms are, the easier it will be to distribute content more widely.
We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. In 2020, Google released the newest version of their analytics platform: Google Analytics 4 (GA4). KEY USES FOR WEBSITE ANALYTICS 1. Don’t you dare!
We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. In 2020, Google released the newest version of their analytics platform: Google Analytics 4 (GA4). KEY USES FOR WEBSITE ANALYTICS 1. Don’t you dare!
How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. How can you recreate that for the virtual audience?
I built out the website, started doing all the blogging, and started incorporating digital video in the year 2000. But at the end of the day, if you don’t have the environment and the technology for your audience, you’re not going to succeed,” he adds. ” And then, there are social media platforms.
For instance, you probably read every article under the sun teaching you about virtual audience engagement, sponsorships, speakers, and more. And how the notion that a platform alone is enough to create an engaging and exquisite experience akin to that of an in-person event is dangerous. Platform onboarding materials .
They connect with a local travel influencer known for giving their audience authentic reviews and experiences. Who is their audience? You want to ensure their target audience is aligned with yours. You want to partner with an influencer who’s creating real content while genuinely connecting with their audience.
Check out Gianna’s website : she’s established herself as an industry leader as well as an author and course creator. ” And last but not least, virtual audience engagement. ” “I see event planners as storytellers and any successful event should take the audience on a journey,” Gianna replies.
Argon calls this category meeting automation platforms (MAPs), pointing to the growing desire from companies for streamlined and hassle-free analytics, scheduling and digital integration. That is where meeting automation platforms such as Jifflenow come in. Events have a specialized audience. But 90 percent of it isn’t useful.
You just need to hook up sound and audio to your event technology platform and share your content virtually. You only get to see your audience once a year and need to make an impression to move the needle. As a brand, it also gives you a place to gather information on your target audience.
“For example, I’ve seen a lot of people gravitate towards platforms and virtual event tools that feel like a personal event. But guys, we all know how to navigate a website. Think of it as a website first, not an event. I can’t listen to it” Addressing Your Audience. How can we go virtual?”
While these platforms were good, they were limited. Today, event professionals have a vast ecosystem of event platforms to peruse—each of which is able to provide unique advantages. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Source: Capterra ).
After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. L’Italian cautions planners to avoid rushing to commit to a platform before a strategy is set. The biggest, No.
Use intro music or countdown timers to keep a virtual audience entertained and informed until the start of the event. Interspersing live video of the speaker talking to the audience increases engagement through visual interest and creates a higher level of trust for the viewers, regardless of whether the news delivered is good or bad.
Virtual Event Platform. A pivotal piece of your virtual event will be the platform. We’ve already covered the reasons why you shouldn’t opt for a jack-of-all-trades style of platform. Do you think it’s important to provide this feature to your audience? And we’ve also offered a Zoom review for virtual events.
More than likely you interact with chatbots on a day to day basis, for example, the little boxes which pop up on a website asking ”How can I help you?”. Chatbots Can Be Used on Many Platforms. Everyone always talks about audience engagement at your event. There are many benefits to using chatbots. Can Be Used At Any Size Event.
Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. It simply forces marketers and platforms to reexamine how they operate. Not really. Not at all.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content