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And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.
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According to a whitepaper published on Meetings and Conventions : “According to our recent survey of event organizers, proving exhibitor ROI was identified as their biggest challenge. One of the ubiquitous questions he asks his audience during live speaking engagements is “would you propose marriage on a first date?”
So much so that many event platforms are now in fact calling themselves community platforms too! Perhaps one of the biggest perks this paradigm shift brings along is continuous audience engagement – one of the most talked-about pain points for event planners. Audience Engagement Stretches Beyond Singular Events.
He calls it dexterity over literacy Because whether you are a marketer, a business owner, or a creative professional, AI is reshaping how we solve problems, connect with audiences, and streamline workflows. The AI landscape is evolving at an unprecedented pace, with new platforms, features, and applications emerging almost daily.
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