This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Event sponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check. That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . Fortunately, all you need is a little elbow grease to find sponsors.
So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. Tapping into The Differences. The Future for Hybrid Events.
However, there are still quite a few misconceptions flying around regarding the differences between a virtual event platform and a virtual event production company. Well, in the scope of producing your virtual event, this would be your virtual event production partner. How Can A Virtual Event Production Company Support Your Needs?
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Think about them and write them down so you can present them when meeting with a virtual event production company.
And that’s why it’s time to talk about virtual event production -again. The Virtual Production (R)evolution. After an initial round of introductions, Sarah asks her guests to talk about the virtual production evolution as they’ve experienced it from the frontlines of the events industry.
they’re equipped with the lighting, a camera, white backdrop and monitors so they can see the audience and interact with them in real-time. “[It] But as Cameron says, this is corrected for using holograms, getting the attendee onstage to be seen and heard right in front of the audience. “An You can make it AI to search the web….
You need to get sponsors to foot part of the bill for the event. It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. Secure Your Sponsors through Marketing. A Productivity Masterclass. Click To Tweet.
For instance, you probably read every article under the sun teaching you about virtual audience engagement, sponsorships, speakers, and more. But how much attention have you actually paid to the virtual event production aspect? What exactly can a production company do for you, and why should you bother hiring one?
Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.
Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events. So you need new revenue streams and new opportunities for your sponsors! Podcasting can be a new place to give value to your sponsors, year-round. Seek Out Sponsors.
Immersive experiences are easy production hacks In an age where we’re competing with nearly-addictive , user-generated social media content and experiences like Oppenheimer in IMAX 70mm, many of us are kept up at night wondering how we’re going to earn the audience’s attendance, and keep their attention, at our next event.
Sponsors are bombarded with dozens of request letters hardly different from your own. Here are six secrets to up your prospects of securing sponsorship and cultivating a long-term relationship with event sponsors. Check Sponsor Guidelines, if Applicable. Some companies, for example, only sponsor during certain times of the year.
Today we’re introducing a success story about a virtual product launch. How did they come up with creative ways to engage sponsors and engage the community at such a high level? And today, they’re teaching us all about their strategy to create a virtual product launch and turn it into a smashing success.
Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. One of the most glaring hybrid event mistakes planners incur is ignoring the virtual audience (more on that later). Both audiences will thank you!
We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.
Keeping your audience engaged will be one of the hardest tasks associated with putting together a successful virtual event. Your content will be pivotal in assuring you hook the attention of the audience. Failing to take into consideration the technical aptitude of your audience is up there with the most common virtual event mistakes.
Will you need demos of products? And what will you do to keep your sponsors happy? Make sure your virtual event covers everything they were coming to experience such as continuing education classes, the speakers they were looking forward to, networking opportunities, and product demos. Consider Your Sponsors and Exhibitors .
“Content can certainly be consumed at the same time, but the experience for each of those audience sets is going to need to be optimized for both,” Peltier says. Virtual attendees are not going to sit through long sessions; they’re going to want more bite-sized content with more dynamic production created for their screen viewership.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Survey Your Audience To Get Post-Event Feedback. Did we promote to the right audience for the event?
So let’s give your audience what they want. Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. This is your tribe: these are the people who want to chat about your business, attend your events, and buy products. People are aching for events.
How can you be sure the audience will have the necessary speed and quality of WiFi? While this will depend on the tech-savviness of your audience, the answer is probably not. And secondly, reach out to your virtual event production company and ask them how you can keep everyone safe. Activating Exhibitors And Sponsors.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard. No wonder it has become one of the most popular benefits of event platforms !
Not with enthusiasm, but with a sense of duty and obligation to ourselves, our industry, and our audiences. Ditch the misconception that these experiences take less time to plan, fewer resources, fewer headaches, and a lot less money and production. As a production company, Endless has pretty much seen it all.
In the process, you’ll also want to define your target audience clearly, since this is a stepping stone for many aspects of planning and execution. Do you just want a speaker talking to the audience? Do you want the audience to engage? Determine Your AV And Production Needs. These are all things to consider.
How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.
Additionally, they are much more likely to spend money on experiences rather than products. The job of an experiential marketer is to make that experience unforgettable and enjoyable, prompting the customer to develop an emotional bond with the product or brand. Give them a chance to try your product or interact with it tangibly.
“There are a few shows that I’ve attended which really understood their virtual audience and did their best really to give them content in a way that makes sense for that experience and not just set up a camera somewhere,” Nick adds. ” Will’s Critique Of The Production. ” What an amazing compliment!
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
But money saved also means ROI lost: the champion of March 2020 does not deliver on audience engagement and valuable data insights – and these are essential for an event’s success. Enhanced virtual audience engagement. Virtual audience engagement remains one of the biggest pain points of event planners.
It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Event gamification comes in many forms and has the power to transform your event into one that delights your audience. Engaging with event sponsors. If you haven’t already figured it out, the answer is “no”.
Now and then, the Event Tech Podcast reviews a certain product or service. Also, it’s very easy to please your sponsors with the tools that they give you.” And the best show for our attendees, partners, and sponsors.” Presentation mode is more of a production style where you’ve got a speaker on stage.
Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? Know your audience. Make sure it stays true to audience needs. A good hybrid strategy also expands audience reach and event lifecycle.
At the same time also for sponsors, this was still something which was a little bit uncommon. Because it was still something which is a little bit new kind of for the sponsors, especially when it comes to the smaller sponsorships then this might be quite difficult actually because they don’t have the experience” A Learning Curve.
In this particular case, we’re not talking about engagement between attendees, but rather the complex relationship between the talking heads and the audience. In order to combat webinar fatigue, presenters and speakers alike must make a serious effort in order to establish a consistent, engaging dialogue with the audience.
One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. A note to planners : Not the solution currently meant to manage onsite elements for your event, but offers the unique opportunity to incorporate Topia onsite at your event to connect the virtual audience. .
What better way to learn more about the exciting world of event technology than listening to an awesome product spotlight episode of the Event Tech Podcast? Designing Virtual Audience Engagement. ” Stephanie gladly expands on the ways she promotes virtual audience engagement. Press play and join them!
As such, it’s only natural that production and management companies everywhere are already adapting. Very little thought went into the virtual audience’s experience, their ability to network amongst themselves and the other attendees, the quality of the stream, and the way content was delivered. But how, you may ask?
Is it even possible to entice sponsors within this paradigm? On the contrary, the online world has the potential to offer even more reasons for a sponsor to want to work with you on a virtual event. If you’re in it for the financial perks, sponsors need to get their money’s worth one way or another. But where to begin?
As such, they’re the dominant audience at corporate events and conferences. The Benefits Of Event Technology For Audience Engagement. Audience engagement is one of the most talked-about pain points for event planners, especially when planning hybrid and virtual events. Communities offer year-round audience engagement.
“We start planning next year’s parade before this year’s takes place,” said Ray Pulver, owner and president of Upbeat Parade Productions. 2023 Festival of Lights Parade, Palm Springs, California, photo: Upbeat Parade Productions Pulver has been producing parades for more than 30 years. Sponsors require special attention.
Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
Competing on product is also getting tougher and tougher, as even the most innovative companies in the world—like Uber or Snapchat—eventually get copied. One particularly overlooked communication channel is the dynamic hold screens that are displayed to the audience before the event begins each day or in between sessions.
Priming your audience for a return to live events that don’t have the same scale and grandeur of the past, but are equally creative and definitely worth attending. You can increase your ROI and offer more benefits to sponsors and exhibitors. A Return To Live Events Requires Safety. Vendors and partners are on your side.
Think about it: you’re now going to great lengths to provide virtual and hybrid audiences with broadcast-quality videos. You’re renting studios, hiring technicians, engineers, and production teams. In some cases, video editors are spending long hours in post-production in order to craft the best possible video content.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content