Remove Audience Remove Promotion Remove Tourism
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Why Email Marketing Still Delivers for the Travel & Tourism Industry

Dana Communications

Your message goes straight to your audience. Promote special packages that include donations to conservation efforts. Segment your audience by: Booking history Demographics (family vs. solo traveler) Interests (spa, golf, adventure) Focus on Mobile Optimization Over 60% of emails are opened on mobile devices.

Tourism 130
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MPI Gears Up for EMEC 2025 in Türkiye

Smart Meetings

Istanbul offers a unique blend of tradition and modernity that resonates with our international audience, and we are thrilled to bring EMEC back to this vibrant city.”

Trends 237
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Smart Moves at Destinations International, Fairmont Dallas and More

Smart Meetings

With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida. Adriel Terbeche Adriel Terbeche, Visit Anaheim Terbeche joins Visit Anaheim as vice president of tourism and international sales.

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Canadian Tariffs Triggering Reputation Tarnish for U.S. Destinations

Smart Meetings

Promoting Inclusive, Welcoming Local Attitudes Could Moderate Reactions to Federal Actions Americans reading about the flurry of activity out of Washington, D.C., Destinations worldwide are fighting for this audience. Fly-and-drive is an evergreen attraction while cycling tourism grew by 35%. But competition is fierce.

Trends 244
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs.

Audience 246
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Yes, it’s Terrific, but is it Trail-Worthy?

Dana Communications

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? Regardless of what the thread is, there must be one so you can determine your audience.

Tourism 130
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The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility.

Benefits 244