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Canadian Tariffs Triggering Reputation Tarnish for U.S. Destinations

Smart Meetings

Promoting Inclusive, Welcoming Local Attitudes Could Moderate Reactions to Federal Actions Americans reading about the flurry of activity out of Washington, D.C., around imposing tariffs on traditional trading and travel partners may be seeing only part of the picture. Travel is active diplomacy. But competition is fierce.

Trends 244
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Why Email Marketing Still Delivers for the Travel & Tourism Industry

Dana Communications

Your message goes straight to your audience. Share tips for greener travel. Promote special packages that include donations to conservation efforts. A/B Testing Is Your Friend Test different subject lines, visuals and calls-to-action to see what resonates most with your audience. Contact Lynn Kaniper at 609.266.9187 ext.

Tourism 130
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Tips for Increasing Audience Engagement at Events

Endless Events

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Finally, deliver engaging content via interesting talks, awe-inspiring entertainment, pleasantly surprising promotions, and top-notch AV. People love surprises.

Audience 263
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc.

Audience 246
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Smart Moves at Destinations International, Fairmont Dallas and More

Smart Meetings

With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida. Morales-Cabrera is promoted to the role of banquet manager. She is known for fostering a growth-oriented team environment.

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Yes, it’s Terrific, but is it Trail-Worthy?

Dana Communications

New Jersey Division of Travel & Tourism promotes the state’s attractive attributes through a variety of successful trails including three-day Scenic Byways, American Revolution, Black Heritage and Beer, Wine & Spirits Itineraries. Regardless of what the thread is, there must be one so you can determine your audience.

Tourism 130
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Why Augmented Ads Really Click with Today’s Travelers

Dana Communications

Augmented advertising has grown by leaps and bounds in many industries, especially in the travel industry. A Tap and Go Resource Today’s travelers are resourceful. By bringing the environment they are selling to life with informative click-tos, destinations can often sway travelers that may be on the fence about where to go.

Travel 246