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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Utilize Video Personalization : Create custom video messages for high-value prospects that address their specific needs and demonstrate your attention to detail. Create Sustainable Meeting Packages: Develop turnkey solutions that bundle eco-friendly practices like paperless registration, plant-based menu options, and carbon offset programs.

Proposal 130
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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264
MICE professionals

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How to Move a 2,000-Person Expo to an MLB Stadium in 3 Months

Smart Meetings

She said, “This isn’t ideal, but, I have a captive audience of customers and suppliers that want to meet. Main ticket windows used for registration area. No line at registration, booths, suites, tanks, anywhere. Changing the date or city was not an option. Where else can we do this?” Suites: 45. 2-day show.

Sponsors 290
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How to Produce a Stand-Out Experience

Smart Meetings

Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. One particularly overlooked communication channel is the dynamic hold screens that are displayed to the audience before the event begins each day or in between sessions.

Speakers 299
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The Business of Coming Together

Smart Meetings

Deciding on the right window of time says a lot to your prospective attendees: We’ve got a lot of things to share, a lot of work to do, a lot of fun to be had. Certainly, there are touchpoints well before the events: invitations, registration, know-before-you-go letters and the like. Event registration. Or, you’re busy.

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Planning Events In 2022: The Pandemic Is Over, But Don’t Plan Like It’s 2019

Endless Events

Deanna agrees but adds that many audiences are clamoring for the pre-pandemic events. ” But on the other hand, there are many events with low registration numbers. They might not be the first time your prospect has heard about you. In his view, events look the same as they did in 2019. . Make that your focus.”

Planner 320
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Your Best Leads are in the Ballroom

Smart Meetings

We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. These attendees are not casual click-throughs or passive demo audiences. Though registration information is handy, it is far from comprehensive. We’re talking about the attendees of your company’s in-person events.