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6 Killer Secrets to Building Relationships with Sponsors by @dancarthy2

Techsytalk

Sponsors are bombarded with dozens of request letters hardly different from your own. Here are six secrets to up your prospects of securing sponsorship and cultivating a long-term relationship with event sponsors. Check Sponsor Guidelines, if Applicable. Sponsors aren’t sponsoring your event out of altruism.

Sponsors 208
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How to Produce a Stand-Out Experience

Smart Meetings

One particularly overlooked communication channel is the dynamic hold screens that are displayed to the audience before the event begins each day or in between sessions. The marketing team wants big corporate logos so they can show them to prospective attendees in hopes of impressing them with the quality of other people attending the event.

Speakers 299
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How to Move a 2,000-Person Expo to an MLB Stadium in 3 Months

Smart Meetings

She said, “This isn’t ideal, but, I have a captive audience of customers and suppliers that want to meet. One way in and out, which provided max safety and visibility for sponsors. Ballpark digital signage for conference logo and sponsor info. Changing the date or city was not an option. Where else can we do this?”

Sponsors 290
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Event Case Study: MPI Southern California WeCon 2024

Smart Meetings

Whether it’s with sponsors, host destinations, local businesses or other organizations, we leveraged these relationships to enhance the scope and reach of the event for the benefit of all,” she says. This has required them to change how they reach out to prospects. “We

Events 246
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Planning Events In 2022: The Pandemic Is Over, But Don’t Plan Like It’s 2019

Endless Events

Deanna agrees but adds that many audiences are clamoring for the pre-pandemic events. They might not be the first time your prospect has heard about you. He said that we should create niche audiences, work for them, and give them incredible experiences that they can’t get anywhere else. Make that your focus.”

Planner 320
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Everything you need to know about planning events with purpose

Endless Events

Why you need to track audience engagement with your event’s ‘why’. This simple question gives you the direction you need to make sure you’re not only meeting the needs of your client but that you’re also meeting the needs and expectations of your audience. This is why it’s just so important that you know your audience.

Speakers 185
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Experts: Travel Industry Could Coast Through Recession

Smart Meetings

On the meetings side, regardless of what happens in the larger economy, conference executives are seeing that they need to change the makeup of events they are producing because the audience that is returning is both younger and screen fatigued. The same goes for sponsors and exhibitors. Millennials and Gen Z want a curated journey.

Travel 246