Smart Meetings

APRIL 7, 2023

Certainly, trends could change quickly, but booking demand and pricing remains strong.” Savelli also didn’t anticipate the banking liquidity problems that hit Silicon Valley Bank and Credit Suisse will have long-term impacts on consumers. They want their own journey and event organizers need to bring prospects to them.

Travel 246

Travel Travel Banking B2B 246

Advanced Travel and Tourism

JULY 12, 2022

Always-on marketing centers around staying consistently engaged and available for your target audiences. How Marketers Should Respond to Temporary Decreasing Travel Trends. Ask in-market partners what they’re doing to keep up interest for prospects. Are they up, down, or the same year-over-year?

Travel 246

Travel Travel Social Media Booking 246

Endless Events

APRIL 26, 2019

A good AV company will help you determine if prospective venues fit your needs and vision. You may want to incorporate some of the biggest event trends, or perhaps you are planning on bringing in a top entertainer. Nowadays, you hear buzzwords like engagement, virtual reality and so many more trending words everywhere!

Vendor 267

Vendor Events Preparation Venue 267

Eventtia

JANUARY 15, 2025

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

JULY 26, 2018

Why you need to track audience engagement with your event’s ‘why’. This simple question gives you the direction you need to make sure you’re not only meeting the needs of your client but that you’re also meeting the needs and expectations of your audience. This is why it’s just so important that you know your audience.

Speakers 185

Speakers Audience Events Event Apps 185

Smart Meetings

OCTOBER 12, 2022

The new “Unbelievably Real” will promote the city’s healthy meeting program, transportation advancements, and award-winning dining to all audiences, including leisure travelers, businesses and groups, reflecting the increased bleisure trend. pic.twitter.com/dD39yCSkL3. — JT Long (@SmartMtgsJT) October 11, 2022.

Attendee 293

Attendee Airlines Tourism Tourism 293

Endless Events

AUGUST 3, 2022

Thanks to the global pandemic, we have seen an upward trend in many companies, celebrities & even family members trying to live stream since 2019. While your loved ones might not complain and may be interested in seeing the shaky video footage – your clients or prospects might not. Engage and Acknowledge Your Audience.

Platform 177

Platform Consulting Audience Social Media 177

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. But stuffing copy with specifics isn’t always an option, nor is it best practice. Know when it’s better to be abstract.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Redfin

AUGUST 8, 2024

This article breaks down eight outdated trends, along with insights from Redfin Premier agents on which trends could be turning off potential prospects. However, they are now widely considered an outdated home trend. How desirable are each of these home trends for buyers?

Trends 71

Trends Prospect Preparation Audience 71

Convene by PCMA

DECEMBER 7, 2021

But did we really listen to our audiences? As we move forward, it’s important to reconnect with our audiences — revise personas and buyer journey maps, conduct needs analyses, and take the time to better align offerings with needs. “I What problems are we solving for them? How and when do they want to consume information?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Traveler's Q

SEPTEMBER 7, 2023

Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz. For instance, you might want to attract a specific audience, increase ticket sales, or enhance brand awareness. This involves setting clear objectives that align with your overall event strategy and budget.

Social Media 130

Social Media Promotion Media Marketing 130

Solimar International

MAY 23, 2022

According to Wex’s US Travel Trends Report 2019 , technology influences the imagination and preparedness of travellers today – this cannot be overstated. More recently, Google Trends insights highlighted that the pandemic has resulted in consumers having even higher digital expectations. But how much has the industry changed?

Marketing 98

Marketing Marketing Social Media Online 98

Convene by PCMA

JULY 15, 2024

Humans are still critical to engineer prompts and identify when the output is inaccurate or falls short — including tone and terminology that doesn’t align with the industry, audience, or message. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows?

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately. Read on to master audience engagement in 2024 and beyond.

Audience 59

Audience Event Apps Registration Social Media 59

Social Tables

APRIL 16, 2019

19 Event Trends for 2019 19 Event Trends Shaking Up Group Business & Meetings in 2019 from Social Tables An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead. We used the content to create an event trends blog post too!)

Planner 120

Planner Management Marketing Marketing 120

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website Automation SEO Social Media 111

ITA Group

JANUARY 26, 2021

The latest technology trends can improve your events and help you better prove your return on investment (ROI). Take a look at what our experts had to say, and how these tech trends may take your next event to ‘wow’ status. We’re now able to overlay this data with live event data to understand trends and what’s driving behavior. .

Event Technology 96

Event Technology Technology Technology Sponsors 96

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

DCI

JULY 22, 2021

Dariel Curren , Executive Vice President at DCI , recently spoke with The Place Brand Observer about how DMOs and EDOs can work together to attract talent to cities, states and countries, trends that will likely impact the work of destination leaders in the years ahead, overtourism, and much more.

Site Selection 98

Site Selection Prospect Airlines Consulting 98

Bizzaboo

SEPTEMBER 19, 2022

One easy way to help your audience justify event attendance is by creating a one-sheeter or brochure that can be quickly consumed by management, highlighting the benefits an employee would experience from going to your event. . Here are seven ideas for helping attendees get buy-in: 1. Create Content Outlining the Benefits of Attending.

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Brightspot Incentive Events

JANUARY 20, 2025

The annual Brightspot Outlook and actionable To-Do’s draw fandom that’s just below the level of new-year pop-culture forecasts, fashion trends, and romance predictions for Taylor Swift + Travis Kelce. Our January webinars are top draws. Artificial intelligence can assist with boilerplate copy and a first pass at personalization.

Incentives 52

Incentives Trends Logistics Communications 52

DCI

FEBRUARY 23, 2023

See the key takeaways from the session and download DCI and the Site Selector’s Guilds’ The State of the Site Selection report for an in- depth analysis of each of these trends. What’s New in Risk Mitigation? The panel began by discussing the state of risk mitigation, an influencing factor that has changed rapidly over the past few decades.

Site Selection 94

Site Selection Consulting Panel Prospect 94

DCI

AUGUST 11, 2022

Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. Destinations need to rethink their digital strategies and realize that working with first-party data is less of a trend and more of a necessity moving forward.

Media 99

Media Advertising Automation Social Media 99

Social Tables

APRIL 17, 2018

Tailor swag to your audience. Beyond that, you might also consider tapping into current trends in your audience. When purchasing gear for your event, make a list of prospective vendors, and get a quote for each. Hand-picked news, tips, and, trends, direct to your inbox. ?. Make sure it’s current.

Conference 102

Conference Trade Show Vendor Events 102

Convene by PCMA

AUGUST 13, 2021

Respondents who wrote in said they are seeking talent to cover such developing areas as CX (customer experience), video production, demand gen (which focuses on brand awareness and product education vs. lead generation, which is focused on converting prospects into qualified leads), and audience development — plus innovation.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Tell us more about your audience,” Ortale said. Here’s how to make the most of where your event is being held, according to three DMO leaders.

Public Relations 99

Public Relations Sports Prospect Audience 99

Bizzaboo

AUGUST 22, 2022

It’s taking a sweeping approach to user engagement, marketing, and lead nurturing by leveraging various channels, platforms, devices, and formats to reach your audience. This, in turn, enables organizations to nurture audiences over time and allows visitors to learn at their own pace. Extend Your Audience Reach . Podcasts.

Social Media 95

Social Media Speakers Virtual Events Events 95

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I That’s why I will continue digging deeper into the audiences served by events: Are they passionate about their profession? I will stay hyper-focused on word economy and answering the ‘what’s in it for me?’

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

JULY 19, 2023

Lippman said the third point was probably the most important: “We have a new audience,” including new exhibit managers — 64 percent of them are brand new. This is maybe a once-in-a-lifetime opportunity,” he said, “to help a new audience of customers either fall in love with our events — or run away from them.”

Management 98

Management Trade Show Sponsors Audience 98

Convene by PCMA

OCTOBER 4, 2021

Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Solimar International

JANUARY 16, 2025

However, this article highlights the importance of embracing new technologies to remain competitive, engage audiences effectively, and manage the complexities of modern tourism. How DMOs use it: Visitor Insights: Analyze visitor behavior to identify trends, predict demand, and target specific demographics.

Destination Management 40

Destination Management Technology Technology Management 40

Social Tables

JANUARY 12, 2023

They send prospective event venues, hotels, and vendors the details of their upcoming event, and request a quote for the products or services required. Planners who keep up with the latest industry developments, technology, and hospitality trends often complete continuing education courses. Comparison and Selection.

Planner 145

Planner Vendor Certification Event Planning 145

DCI

JANUARY 27, 2022

But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Pitching the cultural happenings in your destination will create interest among those looking to chase down the next trend. Of course landing destination coverage in the travel press still has its role and purpose.

Media 80

Media Travel Travel Fashion 80