The Abbi Agency

MARCH 30, 2021

By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Do these changes spell the end of digital advertising? Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 246

Marketing Marketing Social Media Communications 246

Convene by PCMA

JANUARY 6, 2025

While the Wicked refresh reinvigorated interest from the Broadway musical loyalists by staying true to the source material and paying homage to its original stars with movie and press tour cameos, the marketing campaign went full throttle to attract new audiences. Broaden the audience with strategic partners. Be everywhere.

Marketing 59

Marketing Marketing Social Media Public Relations 59

The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. Engaging the audience on-site Throughout the event, the team hosts interactive formats to engage the audience.

Conference 264

Conference Advertising Speakers Communications 264

Convene by PCMA

NOVEMBER 1, 2024

For example, IEEE PES held a well-promoted pitch competition at its Grid Edge Technologies Conference & Exposition, where startups delivered five-minute presentations to a panel of judges in front of an audience of attendees. But today’s audiences want more than vague “new product” promises.

Promotion 59

Promotion Public Relations B2B Audience 59

Convene by PCMA

DECEMBER 7, 2021

But did we really listen to our audiences? As we move forward, it’s important to reconnect with our audiences — revise personas and buyer journey maps, conduct needs analyses, and take the time to better align offerings with needs. What problems are we solving for them? How and when do they want to consume information? based events. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 9, 2023

If we believe price sensitivity is a concern for our audience, we may experiment with a one-day sponsored promotion. Being open and agile could lead to reallocating money from an underperforming international push to one that targets a drive-distance audience.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Motivation Excellence

JANUARY 26, 2019

From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. Take some time to understand your target audience and what they want. Some businesses struggle to understand what their audience wants.

Communications 130

Communications Communications Marketing Marketing 130

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

NOVEMBER 6, 2024

She brings extensive experience in strategic communications and public relations to her new role, having worked across public policy, higher education, and media. She most recently served as chief of public information at Sinclair Community College. Cruz previously served as executive director of the Mt.

Public Relations 52

Public Relations Advertising Tourism Tourism 52

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

DECEMBER 11, 2024

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. By helping these services understand the meaning and context of your web content, you better enable them to deliver it to the most relevant and interested audiences.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Tell us more about your audience,” Ortale said. RELATED: Read a Fortune article on the rise of bleisure travel. Lean Into Bleisure.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

JANUARY 19, 2023

But in a world where people spend less than 10 seconds reading an email and are skeptical of generic promises, it’s critical that copy taps into the true, unique benefits and motivations for every audience segment — and compels action with just a few powerful words. “I We are marketing to people. Do they long to be a part of a community?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

The Abbi Agency

DECEMBER 2, 2021

We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting.

Banking 130

Banking SEO Audience Sustainability 130

Convene by PCMA

OCTOBER 4, 2021

Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JULY 15, 2024

Humans are still critical to engineer prompts and identify when the output is inaccurate or falls short — including tone and terminology that doesn’t align with the industry, audience, or message. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO 111

SEO Retail Public Relations B2B 111

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Your logistics team will be responsible for the execution of the event. Fundraising.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

DECEMBER 30, 2021

We channeled our certainty into a communications strategy that would instill confidence into our audience. And while having the opportunity to learn is important to their audience, Insuretech organizers didn’t over-program their event — after so long apart, people just wanted to be together. ” (Courtesy Insuretech Connect).

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. The trick is to embrace the abstract, while avoiding trite phrases or losing connection to the industry or audience’s pain points.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

JANUARY 12, 2023

It’s not enough to simply convert physical content into a virtual event or vice versa; organizers must have a deep understanding of their audience to know which content is right for physical or digital, who wants it, and when. Attendees are socially linked and highly influenced by their peers. Experiential Activations, Continued. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 100

Marketing Marketing Social Media Communications 100

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. Of course landing destination coverage in the travel press still has its role and purpose.

Media 80

Media Travel Travel Fashion 80

DCI

FEBRUARY 9, 2023

With groups like the Public Relations Society of America and Hospitality Sales and Marketing Association Internationa l handing out awards each year, destination marketers need to keep their eyes open for applications and submissions. And it certainly didn’t hurt her career.

Tourism 96

Tourism Tourism Marketing Marketing 96

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Be a matchmaker.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

APRIL 6, 2022

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. The future is uncertain and scary — we must get comfortable being uncomfortable and taking risks to try new things.

Retail 98

Retail Public Relations Events Regulations 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Listing your event on these websites connects you with your target audiences.

SEO 62

SEO Social Media Public Relations Events 62