Remove Audience Remove Public Relations Remove SEO
article thumbnail

Generative AI: ally or enemy?

Interface Tourism Spain

In the field of communication and public relations, we see how generative AI has become a powerful tool. Advanced AI tools can analyze large volumes of data to help create more personalized messages targeted at specific audiences, improving the effectiveness of campaigns. Let’s apply the same logic to generative AI, please.

article thumbnail

Generative AI: ally or enemy?

Interface Tourism Spain

In the field of communication and public relations, we see how generative AI has become a powerful tool. Advanced AI tools can analyze large volumes of data to help create more personalized messages targeted at specific audiences, improving the effectiveness of campaigns. Let’s apply the same logic to generative AI, please.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It’s Time to Harness AI for Event Success

Convene by PCMA

Humans are still critical to engineer prompts and identify when the output is inaccurate or falls short — including tone and terminology that doesn’t align with the industry, audience, or message. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Priming the Prompt How can we get better responses?

SEO 111
article thumbnail

Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Marketers develop event content with relevant keywords to boost SEO.

SEO 62
article thumbnail

TAA’s Approach to Meaningful Positioning & Thoughtful PR

The Abbi Agency

We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting.

Banking 130
article thumbnail

Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. These practices even work in favor of your SEO goals. The last two decades have seen the rise of mobile devices, app stores, and social media. standards for web accessibility.

Website 111
article thumbnail

How 8 Event Marketers Are Using AI Now

Convene by PCMA

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.