Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Your logistics team will be responsible for the execution of the event. Fundraising.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

DECEMBER 11, 2024

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

JULY 15, 2024

Humans are still critical to engineer prompts and identify when the output is inaccurate or falls short — including tone and terminology that doesn’t align with the industry, audience, or message. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO 111

SEO Retail Public Relations B2B 111

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

JANUARY 12, 2023

Technology must be executed with greater intention. It’s not enough to simply convert physical content into a virtual event or vice versa; organizers must have a deep understanding of their audience to know which content is right for physical or digital, who wants it, and when. Experiential Activations, Continued. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

DECEMBER 30, 2021

We channeled our certainty into a communications strategy that would instill confidence into our audience. We didn’t want to have all linear booth space,” said Liz Irving, executive vice president and head of marketing, technology, and customer experience at Clarion Events. “As ” (Courtesy Insuretech Connect).

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Logistics Your logistics team will be responsible for the execution of the event.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

FEBRUARY 7, 2024

(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? Understanding your audience personas and building pathways for them to connect to one another is a great way to make a large event feel smaller. In-person experiences?

Attendee 116

Attendee Trade Show Registration Certification 116

Gavel International

JUNE 8, 2021

Technology is moving at warp speed due to the pandemic, changing social perspectives and has become a powerful driver of evolution. Additionally, privacy demands are pushing brands to get creative in an unprecedented way to build audiences, campaign lists and fill lead pipelines. The result? Expected timelines for responses.

Social Media 52

Social Media Media Technology Technology 52

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

Management 98

Management Advertising Events Consulting 98

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Bring your audience behind the scenes. When it makes sense, allow your audience to see where you’ve made mistakes and how you’re addressing them. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 22, 2021

Open to suppliers only, the program evaluates equipment, ingredients, packaging, technology, or other processes that improves efficiency, reduces energy use, reduces environmental impact, and/or otherwise brings notable sustainability to the baking industry.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Listing your event on these websites connects you with your target audiences.

Social Media 62

Social Media SEO Public Relations Events 62

Interface Tourism Spain

SEPTEMBER 2, 2024

In the field of communication and public relations, we see how generative AI has become a powerful tool. Advanced AI tools can analyze large volumes of data to help create more personalized messages targeted at specific audiences, improving the effectiveness of campaigns. Let’s apply the same logic to generative AI, please.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Interface Tourism Spain

SEPTEMBER 2, 2024

In the field of communication and public relations, we see how generative AI has become a powerful tool. Advanced AI tools can analyze large volumes of data to help create more personalized messages targeted at specific audiences, improving the effectiveness of campaigns. Let’s apply the same logic to generative AI, please.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise.

Media 52

Media Public Relations Publishing Vendor 52

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. This means there is also an art to measuring the effectiveness of travel PR on consumer behavior.

Advertising 52

Advertising Prospect Public Relations Media 52

Bizzaboo

DECEMBER 4, 2023

The event planning team collaborates with marketing to create compelling content that resonates with the target audience. Event technologist: With the increasing role of technology in events, an event technologist is crucial. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

DCI

JULY 19, 2021

Layering the inside-outside perspectives yields a solid foundation to begin to shape a genuine place brand that will resonate both with residents and target audiences. Destination marketing professionals are having a lot on their plate recently, from evolving pandemic-related marketing strategies and technological changes (e.g.

Benefits 52

Benefits Advertising Remote B2C 52

Convene by PCMA

APRIL 20, 2023

This technology concept art was created by the same type of generative AI used by DALL-E. Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. BASE TECHNOLOGY: Web 3.0

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

OCTOBER 13, 2024

The SuperZoo pet retail event finds playful ways to engage its audience on social media. Meet your audience on the channels they are using. Coin Laundry Association’s (CLA) audience was highly active on TikTok and Instagram (below), engaging with influencers who were repurposing the association’s content.

Social Media 52

Social Media Media Retail Public Relations 52