Advanced Travel and Tourism

AUGUST 22, 2023

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

NOVEMBER 6, 2024

She brings extensive experience in strategic communications and public relations to her new role, having worked across public policy, higher education, and media. She most recently served as chief of public information at Sinclair Community College. Ron Eifert has been promoted to the role of director of sales.

Public Relations 52

Public Relations Advertising Tourism Tourism 52

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

DECEMBER 7, 2021

But did we really listen to our audiences? As we move forward, it’s important to reconnect with our audiences — revise personas and buyer journey maps, conduct needs analyses, and take the time to better align offerings with needs. What problems are we solving for them? How and when do they want to consume information? based events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

The Abbi Agency

DECEMBER 2, 2021

We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting.

Banking 130

Banking SEO Audience Sustainability 130

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Tell us more about your audience,” Ortale said. RELATED: Read a Fortune article on the rise of bleisure travel.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

DECEMBER 11, 2024

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

DCI

JUNE 14, 2021

The travel PR realities facing tourism professionals these days are new, sometimes daunting, but also potentially exciting. The newest installment of our research looks at surveys completed by 88 PR professionals in the North American travel industry. The travel PR reality today is that budgets are still tight. Bye-bye budgets.

Travel 69

Travel Travel Media Public Relations 69

Convene by PCMA

OCTOBER 4, 2021

Only 30 percent of attendee organizations are likely to restrict travel due to the Delta variant. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Advanced Travel and Tourism

AUGUST 22, 2023

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 100

Marketing Marketing Social Media Communications 100

DCI

FEBRUARY 9, 2023

With groups like the Public Relations Society of America and Hospitality Sales and Marketing Association Internationa l handing out awards each year, destination marketers need to keep their eyes open for applications and submissions. And it certainly didn’t hurt her career.

Tourism 96

Tourism Tourism Marketing Marketing 96

Convene by PCMA

APRIL 6, 2022

Understand that your event might not be the logistically flawless masterpiece that you want it to be due to elements outside of your control — like last-minute cancellations, travel and shipping delays, and labor shortages. The show must go on, so commit to doing the best you can with what you have and giving yourself extra grace.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign. Sometimes, that means my work is already done.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.

Public Relations 52

Public Relations B2B Audience Social Media 52

DCI

JULY 13, 2023

During the 2023 Public Relations Society of America ( PRSA ) Travel and Tourism section conference in Madison, Wisconsin, attendees dove headfirst into a discussion on how best to connect destinations with the meetings and events press. Their publications – reminder! Who Are You Writing For? All of these are good signs.

Meeting 70

Meeting Public Relations Events Panel 70

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

JULY 15, 2021

Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions. In his new role, Mack will manage public relations and communication efforts for VSL, targeting local, national, and international media sources.

Public Relations 52

Public Relations Communications Communications Promotion 52

Interface Tourism Spain

SEPTEMBER 2, 2024

In the field of communication and public relations, we see how generative AI has become a powerful tool. Advanced AI tools can analyze large volumes of data to help create more personalized messages targeted at specific audiences, improving the effectiveness of campaigns. Let’s apply the same logic to generative AI, please.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Interface Tourism Spain

SEPTEMBER 2, 2024

In the field of communication and public relations, we see how generative AI has become a powerful tool. Advanced AI tools can analyze large volumes of data to help create more personalized messages targeted at specific audiences, improving the effectiveness of campaigns. Let’s apply the same logic to generative AI, please.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Convene by PCMA

MARCH 8, 2024

Social-media users expect to be entertained, so you can lean into that by speaking to your audience on a human level, using memes, like the International Builders Show did. View this post on Instagram A post shared by #AAPEX23 (@aapexshow) 7. Make it a meme. Tap into a trending audio.

Social Media 59

Social Media Media Trends Public Relations 59

DCI

SEPTEMBER 21, 2023

The tourism industry is a moving target; especially for public relations professionals representing destinations both near and far. With travel editors receiving a barrage of daily pitches from publicists around the world, securing a story with top-tier publications can be a challenge. Yes, it happens.

Public Relations 52

Public Relations Panel Airlines Audience 52

ITA Group

FEBRUARY 24, 2021

Consider the role of procurement, compliance, budget owners, public relations, brand and human resources. Different organizations have different levels of risk management policies in place around things like budget approvals, business travel and duty of care. Is a hybrid model the right way to meet varying audience needs?

Contracts 62

Contracts Contracts Human Resources Public Relations 62

DCI

JANUARY 13, 2022

Travel publicists are constantly working to provide a clear way to tell their destination CEOs, we’re doing our job. It’s not always easy, but despite the headwinds the travel PR industry is creating new PR measurements, means and norms for quantifying successes and results. Measure Quality, Not Just Quantity. No news there.

Advertising 52

Advertising Prospect Public Relations Media 52

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. “We

Media 52

Media Public Relations Publishing Vendor 52

DCI

JULY 19, 2021

For the unfiltered outsider perspective for tourism brands, we survey past and potential visitors, as well as meeting planners, tour operators, airline executives and travel advisors. We always say today’s traveller is tomorrow’s talent. As international travel returns, make it easy to buy. It makes sense.

Benefits 52

Benefits Advertising Remote B2C 52