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Registration analytics will show how many guests are returning, while session, engagement, and content analytics offer insights into attendee behavior. If you want to increase attendee retention, you need to figure out what makes your audience come back. So, how can event organizers measure and increase attendee retention ?
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.
It creates a connection between the audience and brands as viewers sit at home, taking it all in. While getting your registrations to give you their physical postal address might be a bit tricky, it’s a hurdle that’s certainly worth taking on. Goods relevant to your audience. Whitepapers. Build your own’. Digital swag.
This spans the entire event lifecycle — from pre-event registration to post-event engagement efforts. High click-through rate, low registration rate = High topic resonance, high availability conflict (i.e. The information is mined from a pre-collected database during the event registration.
Imagine automating event registration, check-ins, and even some of the back-and-forth communication. With less time spent on manual tasks, your team can focus on the important stuff: crafting an event experience that wows your audience. Look for virtual networking solutions that integrate seamlessly with your existing tools.
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