Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media.

Social Media 98

Social Media Media Tourism Tourism 98

Dana Communications

FEBRUARY 6, 2023

Chances are your audience can. TikTok is one of the fastest-growing social apps to hit the planet. It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60. If your content aligns with that of a user’s previously watched videos, viola- you have an audience very likely to be interested.

Marketing 49

Marketing Marketing Social Media Media 49

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. Of course not!

Social Media 241

Social Media Advertising Trends Media 241

Solimar International

JULY 14, 2021

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.

Social Media 98

Social Media Media Marketing Marketing 98

Advanced Travel and Tourism

JUNE 30, 2021

Why UGC Is Crucial for Travel and Tourism Brands. The tourism industry is one of the best places to utilize UGC for marketing. Instead of speaking to your audience, you’re joining hands with them. Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically.

Benefits 246

Benefits Marketing Marketing Social Media 246

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. However, too often we see smaller events not making full use of social media to inspire new people to attend their events.

Social Media 91

Social Media Media Promotion Tourism 91

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. A distinct creation and deployment plan will reach your audience where they spend the most time online. There is no need for Nielson and audience estimates on views anymore because everything is streamed and tracked. Social Media Videos. Chromecast.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. There are chances to reach more diverse and engaged audiences.

Trends 245

Trends Marketing Marketing Social Media 245

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. The post How to Get Your Organization Started on TikTok Webinar appeared first on Advance Travel and Tourism. Wondering if it makes sense for your organization? Company * Phone Zip Code * Hidden How Can We Help?

Organization 242

Organization Advertising Social Media Panel 242

Advanced Travel and Tourism

AUGUST 22, 2023

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 246

Marketing Marketing Social Media Communications 246

Advanced Travel and Tourism

AUGUST 12, 2021

Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Promote Sustainable Tourism Practices.

Booking 246

Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. Privacy and data collection are constantly changing, but here’s what we know so far: The more data you have, the better you can target your audience effectively. But don’t panic. Like what you see?

Advertising 245

Advertising Website Social Media Audience 245

Smart Meetings

JUNE 7, 2024

As vice president of communications, Smith will draw on his over two decades of experience in strategic communications and corporate affairs to lead the organization’s global communications strategy, enhance its brand and extend its reach and impact across the tourism industry. Wells takes on the role of social inclusion manager.

Advertising 246

Advertising Social Media Hospitality Communications 246

Advanced Travel and Tourism

FEBRUARY 28, 2022

For example, sales teams can let marketing know if they or customers are having issues with ads, emails, social media posts, or other steps in the marketing funnel. Advance Travel & Tourism routinely works with sales teams to nail down the most efficient marketing strategies for DMOs.

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

JULY 23, 2024

The tourism industry in the Southeastern US has experienced a roller coaster ride over the past few years. Despite these challenges, there are reasons to remain optimistic about the future of tourism in the Southeastern US. Escalating Inflation Inflation is another factor impacting the tourism industry in the Southeastern US.

Tourism 130

Tourism Tourism Social Media Advertising 130

Smart Meetings

SEPTEMBER 25, 2018

Top Trends Impacting Hospitality, Tourism and Events. 60 percent of travelers post on social media daily. Tod Maffin , president of Vancouver, British Columbia-based social media agency EngageQ , shared six steps to increase your chances of building a viral marketing campaign—and some lol-worthy examples.

Communications 185

Communications Communications Trends Social Media 185

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 243

Marketing Marketing Advertising Audience 243

The Abbi Agency

JULY 27, 2021

The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Quality, context and strategy are often flung out the door in favor of rising social media trend lines or paid media click-through rates. Things that work in other industries don’t fit tourism. Faster is better.

Marketing 246

Marketing Marketing Social Media Tourism 246

Dana Communications

AUGUST 8, 2023

To engage younger demographics, try promoting cause marketing campaigns on social media. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use social media to promote your charitable cause.

Marketing 246

Marketing Marketing Travel Travel 246

Solimar International

OCTOBER 21, 2024

Many people around the world, specifically in the west, have never heard of this destination, so putting it on the map with a tourism development project necessitates a unique formula of design and implementation. This case study explores the process of setting up a tourism development project for Cox’s Bazar.

Tourism 52

Tourism Tourism Sustainability Government 52

Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

Tourism 119

Tourism Tourism Trends Social Media 119

Advanced Travel and Tourism

JULY 12, 2022

Always-on marketing centers around staying consistently engaged and available for your target audiences. And according to Statusbrew , 39 percent of social media users expect to a brand to reply to them within 60 minutes. The average response rate for brands on social media is five hours.

Travel 246

Travel Travel Social Media Booking 246

ADMEI

MAY 15, 2024

Learning how to design a booth for an exhibition helps DMCs maximize their presence at trade shows and connect with the right audience. 4 Strategies to Elevate Your Trade Show Exhibition Booth ROI Prepare with your audience in mind. There are many benefits of trade shows for professionals in the meetings and events industry.

Trade Show 235

Trade Show Rehearsal Destination Management Social Media 235

Smart Meetings

FEBRUARY 14, 2023

Moreover, certain organizations, such as Tourism Diversity Matters (TDM) have made it their mission to guarantee that the tenants of Diversity, Equity and Inclusion (DE&I) are embraced throughout the hospitality industry to confront ethnic disparities and promote strategies to retain diversity within the workforce.

Hospitality 238

Hospitality Entertainment Tourism Tourism 238

ADMEI

MAY 8, 2024

Learning how to design a booth for an exhibition helps DMCs maximize their presence at trade shows and connect with the right audience. 4 Strategies to Elevate Your Trade Show Exhibition Booth ROI Prepare with your audience in mind. There are many benefits of trade shows for professionals in the meetings and events industry.

Trade Show 230

Trade Show Rehearsal Destination Management Social Media 230

Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Dana Communications

DECEMBER 5, 2022

By making a direct appeal to a person’s emotions, this approach allows brands to engage their audience on a deeper, more personal level. In 2021, Dana Communications spearheaded an award-winning “Boost Your Mood” campaign for the New Jersey Division of Travel and Tourism that did exactly that. So, curl up in your favorite chair.

Advertising 246

Advertising Communications Communications Social Media 246

Endless Events

FEBRUARY 23, 2018

For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).

Events 233

Events Automation Venue Certification 233

Smart Meetings

FEBRUARY 28, 2023

February brings the once hidden and often ignored accomplishments of my ancestors to a national stage to educate Americans in print and on social media and to open a dialogue that was not too long ago a narrative restricted to one week a year and not even taught in institutions of education.

Hospitality 52

Hospitality Education Vendor Training 52

Smart Meetings

AUGUST 23, 2024

He has worked with Visit Anaheim since 2003, beginning as director, tourism development. She brings extensive experience in spearheading impactful marketing and communications initiatives, with over 24 years in digital marketing, social media, advertising and PR across the travel and hospitality industry.

Hospitality 231

Hospitality Promotion Communications Communications 231

Tourism eSchool

MARCH 20, 2022

TikTok For Tourism. That’s a whole lot of eyeballs - and with video being the centrepiece of TikTok’s world , you can see why other platforms like Facebook and Instagram (likewise tourism destinations and operators) are now getting serious about it as well. Likewise for tourism destinations – remember your bread and butter!

Tourism 95

Tourism Tourism Social Media Platform 95

Smart Meetings

AUGUST 5, 2021

With the pending loss of third-party cookies, first-party data is key to owning your audience. New website, event, social media and mobile tracking tools can optimize how local communities and global visitors work together toward shared goals, while providing more first-party data for participating organizations.

Sustainability 246

Sustainability Social Media Panel Trends 246

DCI

FEBRUARY 9, 2023

Tourism awards given by media and industry associations can do for destinations what Oscar nods do for movies and Grammy’s do for songs. Media outlets will share the winners and marketers can simply watch the media mentions accumulate. Looking to leverage the potential of tourism awards for your marketing efforts?

Tourism 96

Tourism Tourism Marketing Marketing 96

Advanced Travel and Tourism

AUGUST 22, 2023

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 130

Marketing Marketing Social Media Communications 130

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable. What is the Role of Tourism Consultants?

Consulting 98

Consulting Tourism Tourism Sustainability 98

Crowdriff

OCTOBER 30, 2018

It’s one thing to know that social media is important to your organization, but it’s another to be able to explain why. Good social media marketing means getting up close and personal not just with your audience, but also with the metrics that matter to your organization. . Is your social audience growing?

Social Media 52

Social Media Media Advertising Tourism 52

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Robots and Chatbots: Rosie the Robot of The Jetsons fame doesn’t exist quite yet, but Connie the robot concierge (found at select Hilton properties) comes pretty close.

Travel 245

Travel Travel Hospitality B2B 245