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We’re opening the new year of Event Brew with the topic of socialmedia. The past decade saw an insane increase in the widespread use of socialmedia. Amongst many other things, socialmedia became a true pillar of the way human beings communicate with each other. What Does SocialMedia Mean For You?
Email Marketing Matters in 2025 Despite the rise of socialmedia and other digital channels, email has something that others lack: intimacy. Your message goes straight to your audience. Share tips for greener travel. Ready to stand out in the crowded travel and hospitality sector?
Are you focusing on your events audience engagement this year? Of course, engaging a tired and jaded audience isn’t easy and that’s why we’re here to help. You also have to feed the needs of the audience to capture their attention and interact. If you need more, drop by our audience engagement webinar.
Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. The LeadDog Marketing Group took to the airports for the first National Business Travel Day. Make Your Audience Pay Attention.
When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. Age ranges.
Do you know the saying that at the back of successful socialmedia campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding socialmedia to the mix can be a bit too much. How to Use Your SocialMedia to Extend Your Event’s Reach.
They connect with a local travel influencer known for giving their audience authentic reviews and experiences. According to DigitalMarketingInstitute.com , 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on socialmedia. Who is their audience?
Understand Your Target Audience: Who Are Meeting & Event Planners? Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel. Ready to take your strategy to the next level?
New Jersey Division of Travel & Tourism promotes the state’s attractive attributes through a variety of successful trails including three-day Scenic Byways, American Revolution, Black Heritage and Beer, Wine & Spirits Itineraries. Regardless of what the thread is, there must be one so you can determine your audience.
To engage younger demographics, try promoting cause marketing campaigns on socialmedia. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use socialmedia to promote your charitable cause.
Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their socialmedia strategy. 117 or lkaniper@danacommunications.com to partner with a socialmedia powerhouse. Of course not!
Chances are your audience can. TikTok is one of the fastest-growing social apps to hit the planet. The social giant has become a go-to source for everything from travel inspiration and hotel recommendations to event halls to celebrate your wedding day. Socialmedia has changed the ad landscape of today immensely.
Let’s look at what’s happening in spending on travel and restaurants, then cover our recommendations on the best tips for weathering this volatile time. How Views on Travel Spending Are Changing. We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. How does your brand stack up?
Socialmedia plays a massive role in traveler decision. Learn what makes a successful socialmedia marketing campaign. Emerging around 15 years ago, socialmedia platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.
Techy Travel in 2023: What Resorts & Hotels Need to Know Have you noticed how much easier it is to travel nowadays? With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements below. Reach out to Lynn Kaniper at 609.466.9187 ext.
Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience.
At that time, widespread internet usage had already wildly changed the landscape of the industry, increasing customer autonomy from the days of travel agency appointments and packages. Read on to learn the history of how socialmedia changed the tourism industry. The tourism industry before socialmedia.
on video content… and then only post it to socialmedia. There are so many ways to reach potential travelers with video and inspire them to visit your location. A distinct creation and deployment plan will reach your audience where they spend the most time online. SocialMedia Videos. Amazon Fire Stick.
Socialmedia advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on socialmedia. And the stats don’t lie: consumers are 2.4 Like what you see?
Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. They’re far more likely to listen to non-brand opinions when choosing where to travel and spend their money. .
Convert Webinar Content to Multiple Formats : Extract key insights from webinars to create blog posts, socialmedia content, and email campaigns. Utilize User-Generated Content : Encourage clients to share their event experiences on socialmedia with branded hashtags. Contact Smart Meetings today to help you get started.
This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Here we’ll delve into the ways a content plan can captivate communication between socialmedia marketing, digital ads, the CEO, PR department, and the sales team.
It’s the same story with Instagram campaigns — no matter whether your brand is working with influencers or creating a special look for a travel destination. You’ve got to know your audience (and theirs too), and you’ve got to speak their language. Even if the influencer delivers a large audience, how loyal is the audience?
As such, they’re the dominant audience at corporate events and conferences. They require no travel and do not produce as much waste. The Benefits Of Event Technology For Audience Engagement. Audience engagement is one of the most talked-about pain points for event planners, especially when planning hybrid and virtual events.
There are many ways to give your staff a boost like rewarding them with incentive travel. On top of engaging your employees, you also need to engage your audience. How to Nail Incentive Travel. Incentive travel, sometimes dubbed “motivational travel”, is a good way to reward and show appreciation for loyal event staff.
If they don’t have the time to travel to your event between others, they might still have the time to speak at it virtually. Because no travel is needed, you might find it reduces speaker costs considerably as well. They need to be comfortable looking straight into a camera, rather than at an in-person audience.
Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? Privacy and data collection are constantly changing, but here’s what we know so far: The more data you have, the better you can target your audience effectively. But don’t panic.
The socialmedia platform that is grabbing audiences and advertisers like no other—TikTok. The post How to Get Your Organization Started on TikTok Webinar appeared first on Advance Travel and Tourism. Wondering if it makes sense for your organization? indicates a required field First Name * Last Name * Email *.
That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. Socialmedia and press coverage. Promoting the heck out of your sponsors on socialmedia. . Financial ROI. Engagement metrics.
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.
And for the same reason, we shop at small businesses because we saw a trusted friend tag the brand on socialmedia. It’s not always about who has the most followers on socialmedia, but rather, who represents what your destination aspires to be. We call these people your “superfans.”
We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your trade show booth stand out and managing your socialmedia better. It merged technology with new ways to connect the performers to the audience. Mission Control For Your SocialMedia.
You need to keep your audience excited and on their toes. These days your viewers aren't just a passive audience anymore. Responsiveness is also a must if you want to engage your audiences. These days your viewers aren’t just a passive audience anymore. Do Your SocialMedia Promotion Right.
As more people are getting vaccinated, the travel industry has seen a huge increase. Even if travelers aren’t immediately booking, they’re still thinking about what they’re going to do for spring or summer vacation. This year more than ever, travelers will embrace regional destinations. You Can Still Build Your Email List.
One particularly overlooked communication channel is the dynamic hold screens that are displayed to the audience before the event begins each day or in between sessions. So it’s more important than ever that the speakers at an industry conference keep the audience’s attention and prevent them from reaching for their mobile devices.
Spread Information to a Larger Audience. Only people who live or travel to their location can attend. The more open you are to educating your audience, the more you’ll be seen as a credible and authoritative source within your industry. Want to promote your conference on socialmedia? Generate More Leads.
Read More : Beware the Public Wi-Fi Network: 6 Ways to Practice Cybersecurity While Traveling. SocialMedia. Is social sharing within the event app encouraged, or restricted? Is this a public event with links to socialmedia platforms, or is this a private event that should only be held within the event app?
Example: The new Margaritaville hotel is nice for leisure travelers but has no meeting space thus its marketing is useless to the sports or meeting manager attending Connect for One-on-One’s. The sales team spends one on-one-time with meeting planners often traveling together. Collaboration avoids the “missed pitch.” Increased Revenue.
60 percent of travelers post on socialmedia daily. Itineraries catered to friend-group travel, LGBTQ travel and solo travel are trending. Step 1: Match your audience, content and call to action. Socialmedia, they agreed, is best used to advise and update online visitors immediately after a crisis.
Brands are the mark that organizations leave on their audiences, and when it comes to producing a compelling and impactful event, effective brand management is key. Attendees who have traveled long distances, for instance, would likely enjoy a taste of local specialties, perhaps accompanied by locally made wares. Branding matters.
Luxury-Oriented Millennial Travelers. As the post-pandemic travel sector continues to rebound quickly, Millennial consumers are playing a key role. As the post-pandemic travel sector continues to rebound quickly, Millennial consumers are playing a key role. Spending on luxury travel by Millennials is projected to grow an 11.9
logistics : event registration, shipping, paper materials, travel, and attendee communication. marketing efforts : reach your audience through ads, socialmedia, and email marketing. Today, it enables us to reach global audiences and automate many processes, all in a cost-effective way. Two birds with one stone!
However, with the rise of digital platforms and socialmedia, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.
With the pending loss of third-party cookies, first-party data is key to owning your audience. New website, event, socialmedia and mobile tracking tools can optimize how local communities and global visitors work together toward shared goals, while providing more first-party data for participating organizations.
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